A real estate blog is one of the best ways to market your brand and properties. These five tools can help you generate relevant, engaging ideas.
We’ve said it before, and we’ll certainly say it again—a real estate blog is one of the best ways you can market your properties. Blogging helps increase search engine visibility, establish your brand, and drive web traffic (new leads). Maintaining an active blog also helps you build and maintain relationships and establish yourself as a trusted resource.
So, blogging is great for your business—but what happens when you can’t think of anything to write about. Content creation possibilities are endless but generating topics can nevertheless be daunting sometimes.
As usual, the internet is here to rescue you. To get you started, here are five of our favorite sources for generating real estate blog ideas.
1. Hubspot’s Blog Ideas Generator
Think Mad Libs: Give HubSpot three nouns, and its Blog Ideas Generator will give you topic ideas. This tool is a great way to focus on topics where you want to cultivate your authority and to generate blog post ideas for a topic cluster, in line with existing pillar content.
2. Google AdWords Keyword Planner
A free tool that allows you to search for a keyword related to your topic, Google AdWords Keyword Planner helps keep you on message by providing hundreds of keywords and phrases to help you generate ideas.
This keyword analysis tool makes use of Google Analytics and Google Webmaster Tools data. It determines which keywords are driving traffic to your website and suggests additional keywords you could target to optimize traffic. Use these keyword suggestions to come up with real estate blog topic ideas.
Co-created by legendary business advisor and author Guy Kawasaki, Alltop aims to help you answer the question “what’s happening” in topics that pertain to your business. Essentially, it provides a list of recent posts from the most trusted blogs on each topic. It’s a great “in” on the most important conversations going on among thought leaders in the real estate industry.
It may not be the best tool for coming up with actual post titles, but for generating general topic ideas, you can make Ubersuggest your go-to. Enter a word or phrase, and Ubersuggest produces a long list of results containing the word or phrase followed by related phrases.
Yes, you read that right. Twitter can actually be a useful tool to generate blog post ideas. Try running a Twitter search using your keyword proceeded by a hashtag (#properties, for example) to get a list of tweets containing your keyword. Twitter also has the bonus of being likely the most up-to-date conversation you can find on the web.
Now, all you need to do is to compile a list of real estate blog ideas, create an editorial calendar, and get started.
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