Placester’s 2018 Real Estate Marketing Survey reveals these real estate marketing trends: lead generation, challenges, the rise of video content, and social media.

Earlier this year, digital marketing platform Placester published the results of its 2018 Real Estate Marketing Survey. The survey collected data from hundreds of real estate professionals nationwide and contains valuable information for benchmarking your marketing efforts, in “an industry ready to invest more time, money, and energy toward online marketing and generating more leads.”

When we looked at the survey results, we found that there were four big takeaways for real estate marketing professionals: goals, challenges, the rise of video content, and social media. Our infographic below delves into each of these four key areas.

Why are these results significant for me?

First off, you can learn a lot from looking at the aggregate goals for the real estate industry. Understanding what peers are working toward can help you tailor your own efforts, prune unnecessary practices, and optimize your marketing efforts. Knowing, for example, that 40.3% of survey respondents cited lead generation as a top objective helps you get to the bottom line: Regardless of experience, skill level, or niche, real estate professionals are focused on attracting valuable clients, and you should be, too.

Likewise, having an understanding of industry-wide challenges can offer valuable insight. Placester’s survey reveals that just as lead generation is a top priority for the majority of respondents, it’s also the top concern for real estate professionals.

As far as techniques go, one of the most popular marketing tactics for greater exposure in 2018 is emerging as video. The survey reveals that the real estate industry is embracing the power of video marketing. And the good news is, you don’t need an expensive camera, lighting, or a production studio. Your smartphone can be just as effective for creating video content for your social media outlets.

Which brings us to social media. A whopping 84.6% of respondents pointed to Facebook as the social media network they will use the most in 2018. And for good reason. Facebook is ideal for real estate marketing in many ways. Its large user base makes it a go-to network, as well as its robust mobile presence, with location-specific advertising and sophisticated algorithms to help you reach your target audience.

Check out our infographic below for a summary of the rest of Placester’s data.