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4 Ways a Blog Can Help You Sell Real Estate

4 Ways a Blog Can Help You Sell Real Estate

A blog can help you sell real estate by increasing search engine visibility, building relationships and trust, and nurturing leads.

You might think that it seems silly to keep up a blog for your property or real estate company. Blogging can be a significant time investment, and you may wonder who would even want to read your blog after all. But blogs do so much more for real estate than provide news and updates to a small community of interested parties.

A small investment of time and resources can mean big gains for your business. Every time you publish a blog post, you increase the chances that a user searching the internet for real estate will find your website. Here’s why.

4 ways a blog can help you sell real estate

1) Increasing search engine visibility

Search engine algorithms are getting more and more sophisticated. As they do, your site’s content becomes increasingly important.

Your content helps inform search engines about your site, improving your rank in relevant search queries (people who are searching for properties or companies like yours). As you choose content for your blog posts, be mindful of the search topics for which you want to rank highly. Every time you publish a post, you create a new chance to reach someone looking for a property like yours.

2) Building relationships

As your blog starts to gain visibility, you might find that other bloggers will start interacting with you. This can be an amazing asset.

Real estate is an industry built on collaboration. Cultivating good and lasting relationships with partners and prospects helps you build credibility in the industry.

Take a little time each day to read relevant industry blogs — and if you find them particularly relevant or interesting, share them.

3) Nurturing leads

Blog content is ideal to share (and link to) in email or social media marketing campaigns. It can help undecided leads learn more about your property and sway them in a positive direction.  

Create segmented lists of email addresses based on the needs and interests of the different groups you’re trying to reach, and send targeted content from your blog their way. Sharing your blog posts on your social media accounts helps give validity and authority to your company, as you disseminate content you created yourself.

4) Becoming a trusted resource

We’ve said it before, and we’ll say it again: Content marketing is all about being a resource for your audience. At the end of the day, your expertise and ideas are at least as valuable as your properties. People want to hire trustworthy and knowledgeable real estate experts. If you can answer the needs and questions of your potential buyers and renters, you cultivate lasting and fruitful relationships with them.

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Monthly Marketing Reporting Template

Posts Tagged "real estate"

What Metrics Should You Track in Real Estate Marketing?

What Metrics Should You Track in Real Estate Marketing?

Our monthly marketing reporting template for real estate will help you measure success, drive strategy, and demonstrate ROI.

Traditional real estate marketing involved a lot of “post and pray.” That is, marketers would place ads in local publications, on billboards, and with other traditional media outlets and hope that buyers and tenants would read them and take interest.

With digital marketing, we can do so much more. Real estate marketers can measure the success of their efforts — if they’re tracking the right numbers.

Measuring success

To effectively sell or lease property, you need to take a comprehensive, data-driven approach to marketing. Metrics enable you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts.

You need to know that what you’re doing is working (or not) so that you can adjust your marketing strategy as necessary. And you need a visual, executive-friendly way to show your bosses or investors that the marketing dollars you’re spending are paying off. We’ve got you covered.

Monthly marketing reporting template

We’ve created a monthly marketing reporting template just for real estate businesses. This template tracks your marketing metrics and generates graphs you can use in reporting and presentations.

Metrics captured in the template include:

  • Total website visits
  • Website visits by source
  • Leads
  • Leads by source
  • Investors
  • Investors by source
  • Visit-to-lead conversion rate
  • Lead-to-investor conversion rate
  • Ranking
  • Competitive analysis

The template (an Excel document) will save you time figuring out which metrics to track… not to mention, how to present them to your boss/investors. It’s very easy to use, but feel free to reach out to us if you have any questions or need us to walk you through it. We’re here to help.

Start tracking the right metrics in real estate marketing and improve your marketing efforts by downloading our Monthly Marketing Reporting Template below.

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Monthly Marketing Reporting Template

Posts Tagged "real estate"

Real Estate Firm Grows Sales by 300% through Content Marketing

Real Estate Firm Grows Sales by 300% through Content Marketing

Content marketing grew one real estate marketing firm’s sales by 300% in less than a year.

Consumers are increasingly going online to conduct research before making a purchase. And that holds true for even the largest investments.

The National Association of Realtors reports that a whopping 94% of Millennials who recently purchased a home relied on websites in their search process. And that’s not just a generational phenomenon — the majority of Baby Boomers (84%) and 69 to 89 year olds (65%) did online research while seeking a new home as well.

Real estate marketers have an enormous opportunity to get their properties in front of more potential buyers through content marketing. With an inbound marketing strategy, customers who are looking for a property like yours will come to you through their own online research.

Take, for example, this case study about a prominent real estate marketing firm in one of the most competitive markets in the U.S. When traditional tactics weren’t bringing in the kind of business needed to sell 1,500 new-construction homes in a new planned community, the firm turned to a new content marketing program to increase web traffic and build brand awareness.

The results were almost immediate. The new digital and content marketing efforts drastically increased web traffic, conversions, and sales. In just 90 days, sales had increased by 37%, and in less than a year, a whopping 300%. At least one-fifth of buyers were sourced directly from the website.

Download this case study to learn more about how content marketing helped the real estate marketing firm drive traffic to their website and increase sales.


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