5 Social Media Stats for Real Estate Marketers

Katie Russell

5 years ago

Social media is a natural fit for real estate marketing. Here are five social media stats that prove your real estate brand needs to be active on social media.

Highlights:

3.5 billion people will use social media networks this year.
Real estate marketers can take advantage of detailed targeting available through Facebook.
Real estate marketers who are succeeding on social media are finding innovative and creative ways to relate to users and showcase their property.

Social media has changed the world as we know it. From connecting with old friends to up–to–the–minute news coverage, social platforms are a constant in 2019. In fact, it’s estimated that 3.5 billion people will use social media networks this year.

With those kinds of numbers, it’s easy to understand why businesses are heavily investing in digital marketing on social platforms. Consider some more social media stats: a recent survey found that 73% of small businesses are investing in social media marketing.

We’ve talked a lot about the importance of social advertising and we’re sticking by it. The combination of paid and organic advertising on sites like LinkedIn and Twitter can help get your property in front of the right audiences.

We know that social media posts are time–consuming, whether you’re creating original content or curating posts. This can play a big role in marketers sticking to more traditional advertising methods. But if you’re looking to target specific audiences and run ads that speak to them directly, the social media stats speak for themselves.

Here are 5 social media stats and how they can affect your digital marketing strategy.

1. 68% of U.S. adults are Facebook users

Despite all the headlines in the last year, Facebook is still the most popular social media platform out there. And marketers shouldn’t ignore this platform when advertising properties. Aside from Facebook’s popularity, real estate marketers can take advantage of detailed targeting available through the social platform’s paid advertising options. After determining the goal of your campaign, you can set key targeting options and make sure your ads are getting in front of the right audience.

2. Over 90% of Millennials use social media (and 77% of Generation X’ers)

Millennials use social media more than any other age group and the majority of them access social media on their phones. This is crucial information for real estate marketers trying to understand the buyer’s journey and determining what platforms will work best for their audience. For example, are they trying to lease apartments near a college or university? Knowing that Instagram is the fastest growing platform or that messaging apps are the most popular form of communication amongst millennials is key.

3. An average of 143 minutes a day is spent on social networks and messaging

According to a survey by Digital Information World, internet users are now spending an average of 2 hours and 22 minutes per day on social networking and messaging platforms. And that’s a lot of opportunity for marketers to showcase properties. Don’t miss out on organic (and paid) searches for properties. Make sure to post your blogs, photos, and virtual tours to your social media pages to expand your reach.

4. 73% of marketers believe that their efforts through social media marketing have been‘somewhat effective’ or ‘very effective’ for their business

Social media is one of the most cost-effective ways to market your property, engage with audiences, and establish brand loyalty among customers. Tracking your social media efforts is key to optimizing your strategy and tweaking your plan to increase performance. Gauge the effectiveness of your social media strategy using these data points that reflect your digital marketing objectives.

5. 54% of social browsers use social media to research products

Social media is all about engagement. Users don’t want to engage with brands that are pushing their properties. Users want informative, interesting, and, yes, even fun content. Real estate marketers who succeed on social media are finding innovative and creative ways to relate to users and showcase their property so that social browsers are drawn to your content.

These social media stats prove excelling at social media could pay off for your real estate brand. What does it take to become a whiz? Keep reading our blog or contact us to learn more.

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