Real Estate Blog

How to Measure Brand Awareness: A Guide for Real Estate Marketers
If you want to measure brand awareness for your property, use these 4 metrics, which indicate if prospective buyers or renters know about it. When it comes to selling property — particularly luxury properties — growing brand awareness is an important goal. Prospective...

10 Must-Follow Blogs for Real Estate Marketers
We recommend these blogs for real estate marketers who want to learn more about content marketing, social media, the real estate industry, and more. One of the most exciting aspects of real estate marketing is that there’s always something new to learn. As...

A Visual Guide to Social Media Posting Frequency for Real Estate
Our infographic breaks down the ideal social media posting frequency for properties and real estate companies on Facebook, Twitter, Instagram, and LinkedIn. “Content is king, but distribution is queen and she wears the pants.” These are wise words from BuzzFeed’s...

4 Types of Content You Need to Sell Real Estate (Besides Listings)
Newspaper ads won’t cut it any longer. You need to be publishing educational, branded, email, and entrepreneurial content to sell real estate. There’s something reassuring about the tried and true. Traditional marketing methods have worked for generations — why not...

How to Use Social Media Hashtags in Real Estate Marketing
Strategic use of social media hashtags can help increase your property’s visibility and grow organic reach on Twitter, Facebook, and Instagram. You’re likely to be vaguely aware of hashtags, at least in your personal social media life. But perhaps you’re not...

4 Real Estate Marketing Trends 2018
These 4 takeaways from Placester’s 2018 Real Estate Marketing Survey give us an idea of real estate marketing trends to keep an eye on. Digital marketing platform Placester recently published the results of its 2018 Real Estate Marketing Survey. The survey, which...