Real Estate Blog

What Metrics Should You Track in Real Estate Marketing?
Our monthly marketing reporting template for real estate will help you measure success, drive strategy, and demonstrate ROI. Traditional real estate marketing involved a lot of “post and pray.” That is, marketers would place ads in local publications, on billboards,...

Top 10 Real Estate Marketing Posts 2017
Here are Fronetics Real Estate’s most-viewed real estate marketing posts from the last year. 2017 was an exciting year for Fronetics Real Estate. We officially launched our brand, and website, in September. But despite our relatively recent kickoff, FRE is an entity...

Facebook Lead Ads: Why Your Property Should Use Them
Facebook Lead Ads allow prospects to leave their contact information without ever leaving Facebook or Instagram, increasing the chances of conversion. On pace to hit 2 billion users this year, Facebook obviously has reach. Yet only 45% of B2C marketers feel that their...

6 Social Media Don’ts for Property Management Companies
Committing these social media don’ts when managing a property may get you in a heap of trouble. It’s easy to get bombarded with suggestions on how to interact with your audience on social media. In fact, social media can be particularly tricky for property managers:...

6 Tips for Creating Mobile-Friendly Marketing Emails
The majority of your prospective buyers and tenants are reading emails on their phones, so you’d better be sending mobile-friendly marketing emails. My mornings are probably much like most of yours: As soon as my sleepy fingers can silence my alarm on my cell phone, I...

Paid Digital Advertising: A Beginner’s Guide for Real Estate Marketers
Paid digital advertising can help accelerate your content marketing efforts so that your content gets in front of prospective buyers and renters faster than would happen organically. We are strong believers in content marketing. Build it, and they will come — or, in...