Real Estate Blog
These are the Busiest Day of the Year for Real Estate Searches
Real estate searches peak the weekend after Thanksgiving, December 28, January 1, and July 6, so don’t stop marketing your property during the holidays. If you’re a marketing professional outside the retail industry, chances are you slow things down during the...
Your Content Should Not Include a Sales Pitch. Do This Instead.
Trying to pass your sales pitch off as content will only hurt your content marketing efforts. Start helping potential buyers instead. Think your blog is a refreshing new way to highlight your properties’ selling points? Do your blog posts include verbiage like...
4 Steps to Building a Successful DIY Content Marketing Strategy for Real Estate
Looking to DIY a content marketing strategy? Get started with these steps. Are you trying to create a content marketing strategy for your property but don’t know where to begin? Even the language around content marketing can seem foreign to newcomers. Setting your...
4 Ways to Scare Away Real Estate Buyers with Content Marketing
If you’re committing these content marketing don’ts, you could scare away real estate buyers instead of attracting them. As a real estate marketer, your job is to attract prospective buyers and tenants — so the last thing you want to do is misfire and scare people...
Start Your Property’s Social Media Program in 6 Steps
When launching a property’s social media marketing program, make sure you’ve thought through strategy, content, and audience. Social media marketing for real estate is a must-do. The reality is that’s where the average American is spending his/her free time — nearly 2...
This Is the First Thing You Should Do in Real Estate Marketing
Without a documented strategy, your content marketing is doomed to fail. Content marketing is one of the most effective ways to elevate your property’s reputation in the market, reach prospective buyers or tenants, and increase occupancy. Yet while many real estate...
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