Real Estate Blog
Top Real Estate Marketing Trends 2019
Here are the top real estate marketing trends for 2019, including video, personalized content, and authenticity. Highlights: The popularity of video is still on the rise. Part of what makes video such an appealing form of content is its shareability, which drives...
PPC 101: The Basics of Pay-Per-Click Advertising
Discover the power of PPC marketing and how it can be used to get in front of more people without spending a fortune on leads. Highlights: PPC means that you're not going to spend a fortune to get your luxury property in front of potential renters and buyers....
Top 6 Effective Digital Marketing Strategies For 2019
As a real estate marketer, you want to be at a competitive advantage. To sell properties faster, here are six digital marketing strategies to get your properties in front of your competitors. When it comes to real estate marketing, the same concepts apply. Everybody...
Infographic: Top 3 Social Media Mistakes Real Estate Brands Still Make
Social media is a valuable tool for real estate brands, but only if they use it to their best advantage and avoid these three common mistakes. Highlights: Social media is one of the most effective ways to increase brand awareness and generate leads. All social...
Get Personal: the Human Side of Real Estate Marketing
Using emotion in your real estate marketing to appeal to buyers can help you sell homes more easily and effectively. Highlights: Emotions often strongly influence buying decisions when the time comes to purchase a property. There's a big difference between listing...
New Facebook Ad Policy Means Big Changes for Real Estate Marketers
As of September 1, a new Facebook ad policy surrounding housing ads is in effect. Will these changes mean an end to real estate marketing on the social platform? Here’s what you need to know. Facebook is no stranger to the limelight these days. From Cambridge...
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