Real Estate Blog

The Metrics You Should Be Measuring in Real Estate Marketing (Hint: Not Vanity Metrics)
Don’t waste your time reporting on vanity metrics, which won’t tell you whether you’ve achieved your ROI. We all want to see the fruits of our labors. Whether renting a new property or launching a social media campaign, we look for instantaneous numbers that will...

4 Tools for Determining the Best Time to Post on Social Media for Your Property
Determine when and where your target buyers are online to find the optimal time to post on social media. Social media has changed the landscape for doing business, particularly when it comes to real estate. With the click of a button, companies are able to instantly...

6 Marketing Tasks Real Estate Marketers Can Outsource
Outsourcing doesn’t have to be a zero-sum game. Consider parsing off these marketing tasks based on internal resources and expertise. Everyone needs a little help sometimes. That’s particularly true when it comes to real estate marketing. Real estate companies often...

Good Real Estate Marketing Gets Personal
Personal, emotional marketing messaging is one of the most effective ways to reach prospective buyers, particularly when it comes to real estate. Investing in real estate is one of the most momentous personal decisions a buyer will make. So it makes sense that real...

Announcing Fronetics Real Estate’s Official Launch
Fronetics Real Estate brings digital and content marketing expertise to residential and commercial real estate clients. It’s a big day for Fronetics! We’re officially launching our new brand, Fronetics Real Estate (FRE), offering digital and content marketing services...

Social Media Can Be a Strategic Weapon in Real Estate Marketing
Real estate marketers should embrace social media as a strategic tool for brand positioning, reputation management, and market intelligence. Is your business cheating itself out of a major marketing advantage? It’s all too common for companies in the real estate...