Archive for the "Blog" Category
4 SEO Tips to Improve Your Real Estate Website Ranking
Search engines are constantly changing, but these 4 SEO tips will ensure marketers can improve their real estate website ranking.
Highlights:
- Google’s primary focus is delivering the most accurate information to meet user’s searches.
- You should start thinking about the major themes of your content (your property!) and then build posts and website pages to support them.
- Reviews are an easy (and free!) way to help boost your real estate website ranking.
More and more marketers believe that SEO is dead. So much so that 210 people search “is SEO dead” every day. But we do not subscribe to this mentality.
93% of all online experiences begin with a search. And why shouldn’t they? The internet is full of useful information. So there’s no reason that your website shouldn’t be at the top of the search results. But as the enormous amount of content being published daily continues to grow, it has become harder and harder to rank on search engines.
Google’s algorithm to rank websites is constantly changing. And for good reason — people are changing, too. As the needs of users evolve, so does Google’s need to stay ahead of the curve. As the leading search engine in the world, Google’s primary focus is delivering the most accurate information to meet user’s searches.
So how do you improve real estate website ranking? In other words, how do you get your real estate website, and more importantly, your properties, to the top of the search results page? How do you deliver accurate, informative content that Google deems worthy? Here are four tips to help boost your SEO ranking.
4 SEO tips to improve your real estate website ranking
1. Keyword research
People are now searching with a phrase or question rather than a single term. In response, search engine development has focused on natural language processing — meaning search engines now analyze phrases as a whole rather than a single keyword. That essentially means they evaluate a site’s content regarding an entire topic rather than its use of a particular word in order to deliver the best answers to users’ queries.
To improve your SEO ranking, stop trying to rank for a small set of keywords. What’s important is broad visibility across a topic. You should start thinking about the major themes of your content (your property!) and then build posts and website pages to support them.
2. Optimize for mobile
In 2019, mobile traffic accounted for more than half of internet traffic, and that percentage is growing. Google reported that more searches take place on mobile devices than on desktops. In response to this trend, Google’s algorithms rank mobile-friendly web pages higher in search results than desktop pages.
93% of home buyers start their search online. And since we know mobile traffic is growing at a rapid pace, it’s imperative your website be optimized for mobile use. Some easy ways to optimize for mobile include:
- Utilize website design specific to mobile
- Make sure pages are high speed
- Minimize pop ups
- Don’t block CSS, JavaScript, or images
3. Review management
90% of consumers read reviews before contacting a business and 72% of consumers will take action only after reading a positive review. If you’re trying to gain exposure for your property, start by using the positive reviews of other residents and clients.
Late last year, Darren Shaw of Whitespark released the findings from his annual Google Local Rankings Survey. The survey found that reviews accounted for 15.44% of how Google ranks a local business.
Missing an abundance of reviews? Just ask! If clients have expressed their appreciation for your services, don’t be afraid to ask them for a positive review on Google. These reviews are an easy (and free!) way to help boost your real estate website ranking.
4. Video
We’ve been talking about the benefits of video for a while now. Having video on your landing page will robustly improve your SEO. Video increases conversion rates, improves bounce rates, and boosts overall time on sites.
Search engines use bounce rates to rank pages — a low bounce rate and high user retention rate are indicators of strong content and high relevance to your perspective buyers. Consequently, Google is strongly emphasizing these metrics in its ranking algorithm. Video keeps users on your site better than just about anything else and is therefore one of the most effective ways to boost SEO.
Need more tips to boost your real estate website ranking. We can help! In fact, we’d be happy to do it all for you.
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- The Role of Social Media in Luxury Real Estate Marketing
- 4 Real Estate Blogging Tools You Should be Using
- Infographic: Statistics that Prove Why Your Real Estate Marketing Needs to Include a Blog
Archive for the "Blog" Category
Why Video Marketing is Such a Great Way to Sell Real Estate
Video is cost effective and allows marketers to increase brand awareness and generate leads. Here are tips to boost your real estate marketing efforts with video.
Highlights:
- Video marketing is an ideal way to connect with your target audience, improve your social media engagement, and generate leads.
- Marketing on Facebook and Instagram is all about finding the right balance between appealing to the personal while staying true to your brand.
- In the end, it’s all about generating leads—and finding ways to boost your efforts when you can.
Real estate marketers know and understand the power of video marketing as a part of their digital strategy. With 85% of all internet users watching video content monthly, it’s time to start understanding how video can boost your marketing efforts.
In our highly visual world, video marketing is an ideal way to connect with your target audience, improve your social media engagement, and generate leads. And best of all, video doesn’t require a large financial investment.
Here are three ways video marketing can to take your marketing efforts to the next level:
1. Establish your credibility and build your brand
We live in a highly visual world, particularly when it comes to digital marketing. Real estate marketing with video is an immediate and effective way to reach your target audience and show them what makes your brand and properties unique. Remember, you want clients to associate your brand and properties with something informative, necessary, and, yes, even fun.
If you leverage video marketing properly, you can strengthen your brand message, promote your name, and increase brand awareness. Sticking to content that abides by, or expands upon, your value proposition helps make this easy to achieve.
2. Up your social media game
Marketing on Facebook and Instagram is all about finding the right balance between appealing to the personal while staying true to your brand.
Use video on your social channels to engage with your target audiences. Think of these videos as introductions to your properties and your brand, while giving followers the opportunity to engage with you.
And social platforms are making it easier than ever for marketers to share video on their channels. From posting video on your Facebook page or Vimeo channel to creating videos for Stories, marketers have the ability to use social media to highlight their properties, as well as content with audiences.
3. Show you know the area using real estate video marketing
Whether your properties are rural, urban, or suburban, displaying knowledge of your location and community is crucial to cultivating credibility. Logan Link, a real estate marketer and agent, has capitalized on the power of video to help sell properties:
“To today’s buyers, falling in love with a property is less about square footage and fixtures—HGTV has taught us all that we can do things like update a kitchen. Now, it’s all about how the home and neighborhood will make them feel; what daily life could be like in this new place.”
Savvy marketers can use real estate video to demonstrate the culture and feel of the local neighborhoods, like popular restaurants and cafes. Don’t be afraid to take short videos (as simple as using your phone) to let followers know about upcoming events or festivals in the area. All of these videos will help viewers connect with the property’s location.
Final thoughts
As with any marketing endeavor, a crucial first step is a strategy. Video marketing is no different. A clear, documented video strategy for real estate, with measurable goals is crucial for success. In the end, it’s all about generating leads—and finding ways to boost your efforts when you can.
What tactics have you used to help boost your video marketing efforts?
Related posts:
- Infographic: Best Video Distribution Channels for Real Estate Marketing
- 6 Simple Tools for Creating Animated Real Estate Marketing Videos
- Developing Your Real Estate Brand with Video Marketing
Archive for the "Blog" Category
Listen Up, Real Estate Pros. What You Need to Know About Instagram Lead Generation
Instagram lead generation involves more than posting stunning photos of your listings. Here’s how you make your properties stand out.
With 500 million daily users and an average of 95 million posts, there’s no wonder many industries — including real estate — leverage Instagram for lead generation and business growth. According to Sprout Social Consumer Engagement Index, the real estate industry generates the second highest inbound engagement on Instagram.
But Instagram lead generation involves more than posting photos of your recent luxury properties. To connect with buyers, you need to show both organic and promotional content that matches the property that they aspire to own.
Here are three tips to effectively use Instagram as a lead generation tool.
Instagram lead generation: Attracting your dream audience
Set defined goals
Start off by setting defined goals as to why you are posting and advertising on Instagram. Whether engaging with people who want to purchase their first homes, seeking renters who are willing to sign a year-long lease, or just raising awareness about new projects in a highly competitive real estate market, ask yourself what you want your Instagram presence to accomplish? Once you have established your objectives, you can tailor your posts and sponsored content accordingly.
Post engaging content
Instagram lead generation means taking full advantage of the features at your disposal to reach and engage your audience, such as Stories, photos, videos, captions, and hashtags. You content should capture the essence of both your brand and property. It should be short, engaging, and direct. Include vital information such as price, location, square footage, number of bedrooms, and anything else of interest to your audience.
Use carousel ads for each property
Lastly, let your photos tell a story: happy customers, eye-catching details, neighborhood events — they all contribute to the vibe of your property. Try a carousel ad, for instance. Carousal ads display several images in a catalogue-like format. In addition, this format gives you multiple opportunities to pull in new leads through beautiful imagery. Get creative with different angles to engage users with the carousel format.
Instagram has become the most popular social media platform for a range of industries. Part of the reason is the effectiveness of Instagram lead generation.
Related posts:
- How to Use Instagram for Real Estate Marketing
- 5 Real Estate Instagram Accounts You Should be Following
- 5 Creative Ways to Use Instagram Stories for your Luxury Real Estate Brand
Archive for the "Blog" Category
Developers Can Be Good Neighbors, Too!
In the mind of every developer, time, ROI, and money are always on the forefront. But to really build trust, developers need to be good neighbors. Here’s how.
Related posts:
- Developers need to to connect with the community, including locals, businesses, and other entities.
- Ensure your crew adheres to all local construction time restrictions, avoids obstructing walkways, and leaves the site clean at the end of the day.
- Do you use environmentally friendly building materials? Don’t be shy about it – make it part of a promotional push.
From building regulations and material selections to space planning and customization, every developer knows that designing a multifamily project can be demanding. In almost every metro area in the United States, developers scramble to keep pace with the rising demand for multifamily housing.
However, one aspect is often overlooked: how developers can be good neighbors. The development of luxury properties goes beyond the search for rich returns on investment and careful execution of processes. It is just as important to connect with the community, including locals, businesses, and other entities.
Here’s a breakdown of our top 3 strategies on how developers can be good neighbors.
Reduce Disturbances
Construction projects have a significant impact on communities. Every aspect of it has some measurable effect, from waste disposal to excavation processes.
So, how do you stay in the good graces of the neighborhood? Simple gestures count.
- Prepare the neighbors by sending a note alerting them of an upcoming project, how long it will take and what to expect.
- Provide construction updates on the company website and social media channels.
- If you’re using green technology, promote it.
- Ensure your crew adheres to all local construction time restrictions, avoids obstructing walkways, and leaves the site clean at the end of the day. And, most importantly, share your excellence on social media.
Be Approachable
The surest way to build relationships and trust with the surrounding community is by being open and quick to respond. Again, leverage social media to generate support for your project and to strengthen relationships by seeking input from local government officials, religious groups, and other members of the community. Show the community you’re open to feedback. Let your social media team post pictures and updates online.
Employ Appreciated Design Elements
What are that would get the community excited? Do you use environmentally friendly building materials? Do you plan to install a new system for waste diversion or water collection? Are you matching the design with characteristics of the neighborhood? Are you pursuing a LEED certification? Whatever it may be, don’t be shy — make it part of a promotional push. If the interactions with the community result in design changes, let everyone know you’ve taken the feedback into account. Post renderings of what the finished luxury development will look like and spell out how it will increase the value of the space and community at-large.
Successful developers build relationships to foster trust and work closely with the community by launching projects that are in line with the interests of the locals. When designing a project, keep the community in mind.
Related posts:
- 10 Quick Ways to Grow Brand Awareness
- What Metrics Should You Track in Real Estate Marketing?
- Top 5 Real Estate Marketing Influencers
Archive for the "Blog" Category
Video: SEO Basics – Everything Your Real Estate Brand Needs to Know
SEO helps your website rank higher in search engine results pages. Here are the SEO basics to get your website performing better and in front of your target audience.
Highlights:
- SEO stands for search engine optimization — that much has stayed the same. It refers to techniques that help your website rank higher in search engine results pages.
- SEO works by optimizing a website’s pages, conducting keyword research, and earning inbound links.
- To rank well in the long term, build your SEO marketing strategy around topics, not keywords.
Video transcript:
I’m Jennifer Yim and today’s topic is SEO. SEO seems pretty straightforward. You pick a few keywords and your page is magically optimized for SEO, right? Not quite.
People seem to understand the basic principles of SEO, but a lot has changed in the last decade. Let’s take a look at the basics to get your site ranking higher.
What is SEO?
SEO stands for search engine optimization — that much has stayed the same. It refers to techniques that help your website rank higher in search engine results pages. This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide by search engines like Google, Yahoo, and Bing.
What hasn’t stayed the same are the techniques we use to improve our rankings. This has everything to do with the search algorithms that these companies constantly change.
How does SEO work?
SEO works by optimizing a website’s pages, conducting keyword research, and earning inbound links. You can generally see results of SEO efforts once the webpage has been crawled and indexed by a search engine.
There are a ton of ways to improve the SEO of your site pages. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links.
Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their results pages.
To rank well in the long term, build your SEO marketing strategy around topics, not keywords. If you do that, you’ll find you can naturally optimize for important keywords, anyway. Understanding your target audience and what interests them is key to attracting relevant visitors to your website through search engines.
For more tips on improving SEO and building your digital marketing strategy, visit us at froneticsrealestate.com.
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- 4 Real Estate Blogging Tools You Should be Using
- How to Use Guest Posting as Part of Your Content Strategy
Archive for the "Blog" Category
Write it Down: Why You Need a Digital Marketing Strategy
Having a documented digital marketing strategy increases brand awareness and provides a starting point for in-depth analytics.
Highlights:
- A digital marketing strategy should be clearly documented, enabling you to fine-tune and adjust sections — or the entire document — in response to analytics.
- From social media channels to blogs, enhanced customer engagement enables real estate brands to open a two-way communication with potential buyers (and renters).
- A clearly articulated digital marketing strategy is the foundation of generating qualified real estate leads.
Digital marketing for real estate has become mandatory in recent years. With over 3.2 billion users globally, the internet has opened up countless opportunities for brands to connect with new and growing audiences — and the real estate industry has benefited in a major way. According to recent market surveys, 92% of potential buyers do vigorous research online before making a home purchase.
With luxury development projects on the rise in the Boston area as well as other metros across the country, a digital marketing strategy can give developers a competitive edge. Note: The strategy should be clearly documented, enabling you to fine-tune and adjust sections — or the entire document — in response to analytics.
Benefits of a documented digital marketing strategy
Brand building
To succeed in the highly competitive and dynamic real estate industry, you need a strong and reputable online presence. Using tools like workflows, search engine optimization, and social media, real estate marketers can grow brand awareness. Digital marketing allows you to attract potential buyers from a global market. From social media channels to blogs, enhanced customer engagement enables real estate brands to open a two-way communication with potential buyers (and renters).
Higher conversion rate
Digital marketing fosters a higher conversion rate of people who visit websites or social media platforms. Why? A well-designed digital marketing strategy nurtures leads and gives them reasons to return to your platforms where pointed calls-to-action and landing pages can capture their information. Establishing your online presence will help you showcase your luxury projects, allowing home buyers to explore purchasing options. Developers with updated and informed content increase their chances of engaging potential customers who are property hunting online.
Increased exposure
It’s no secret that digital marketing helps expand organic reach and increases exposure to new audiences. Geolocation marketing takes it a step further, letting marketers customize content for specific target audiences based on their physical location. Paid advertising on Facebook and Google, for instance, includes this feature. Put to practice, it means your ads target people in certain regions (geo-targeting is based on the visitor’s IP address) or when they enter certain areas that can be as narrow as a neighborhood or a few streets (geo-fencing uses a device’s GPS location).
Lower acquisition costs
Digital marketing offers real estate marketers cost–effective options compared to traditional marketing methods. For example, in a matchup of cost per lead, digital marketing comes out on top.
Performance analysis
Digital marketing offers several analytics tools, such as Google Analytics, that help you track your marketing performance. Tracking your performance online will allow you to understand the nature of the market and the specific techniques that work for your audience. By monitoring keywords, search trends, and search volume, you can determine which keywords to use when optimizing your website.
A clearly articulated digital marketing strategy is the foundation of generating qualified real estate leads. Write it down. Refer to it. Let analytics drive change. That’s how you stand out from the competition.
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- DIY Digital Marketing Strategy for Real Estate in Four Easy Steps
- Real Estate Marketing Strategy 2019: Retargeting
- The Metrics You Should Be Measuring in Real Estate Marketing (Hint: Not Vanity Metrics)
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