Archive for the "Residential" Category
Good Real Estate Marketing Gets Personal
Personal, emotional marketing messaging is one of the most effective ways to reach prospective buyers, particularly when it comes to real estate.
Investing in real estate is one of the most momentous personal decisions a buyer will make. So it makes sense that real estate marketers need to connect with buyers on a personal level to be effective. But, really, marketing in all industries and sectors needs to “get personal” to move prospects to profitable customer action.
Modern marketing is moving away from what Tech Crunch calls the “impression-centric paradigm,” in which the cost of media drives a campaign. And it’s moving toward a “user-centric paradigm,” in which marketers fully consider the consumer at the point of contact with the product. That’s fancy jargon that essentially means that companies are learning as much about target buyers as possible, then figuring out what will draw the most emotion from a person with that particular profile.
What information does your organization have about potential buyers? What information can you draw from social media (social prospecting)? Bring the two together, and begin crafting messaging for that persona. That’s pretty potent stuff.
The personal story
Particularly with buyers in the digital space, personalized, emotional messages attract the most attention. Think about messages that stuck out to you last time you browsed social media or various news and media outlets. My guess is that they touched you on a personal level.
To foster a connection with potential buyers through marketing, real estate marketers should use this knowledge to their advantage. Get personal with your messaging and creative. Real estate marketing lends itself to this kind of narrative — places can have powerful, engaging stories that can capture the hearts and imaginations of prospects.
Friends and neighbors
Emotional, personal narratives aren’t the only ways to reach potential buyers. One of the most important sources of spreading real estate brand awareness is peer-to-peer recommendation. Staying engaged with your social media audiences — and the conversation surrounding your brand and properties — is a great way to encourage this kind of referral.
After all, social platforms are at heart networks, meaning that any interaction you have with a follower will be seen by that person’s network. Show that you’re not some faceless building or property. If you can foster positive personal relationships with followers on social media, their networks will bear witness. And they’ll be left with a positive impression of your properties and brand.
Real estate is ideal for personal marketing. Know your buyers and tenants, and start to get personal. You’re sure to see results.
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Learn How Content Marketing Increased Real Estate Sales by 37% in 90 Days
Archive for the "Residential" Category
When Traditional Real Estate Marketing Methods Stop Working, Try Digital Marketing
A new digital marketing program helped one real estate marketing firm reinvent itself after traditional methods proved ineffective.
A prominent real estate marketing firm was experiencing an all-too-familiar predicament: They had a great product that, for some reason, was not selling. They had been following their traditional marketing regimen; however, something about the purchasing landscape seemed to have shifted, and in a way that rendered their methods ineffective.
Then, a new content marketing program changed everything in just a few months. For the better.
The firm’s business was real estate marketing, and their great product, a community of new homes in a highly desirable location.
Real estate, like so many other sectors, has experienced a major shift in buyer behavior in just the last two decades, with the majority of research being conducted online. The firm realized that a digital marketing strategy, unlike traditional print ads, could better reach a wider audience of potential homebuyers.
In less than 90 days after implementing the new content marketing program, sales increased by nearly 40%. Within the year, social reach grew by 325%, web traffic by 250%, and sales by 300%.
Download this case study to learn how the firm achieved such remarkable results.
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- Learn How Content Marketing Increased Real Estate Sales by 37% in 90 Days
Archive for the "Residential" Category
Learn How Content Marketing Increased Real Estate Sales by 37% in 90 Days
This case study shows how home sales grew by more than one-third in 3 months with content marketing.
93 percent of all online experiences begin with a search engine, and 75 percent of searchers don’t move past the first page of search results. With home buyers increasingly more likely to start their purchasing research online, content marketing is a strategic way for real estate marketers to get their properties in front of more potential buyers.
What’s more, home buyers are influenced by peers and their interactions with websites, mobile apps, and social networks. The opportunities created by these online interactions can be competitive advantages for real estate marketers who are prepared to take advantage of this new landscape.
Consider this case study of a leading real estate marketing firm who chose to use digital and content marketing to shake up their traditional marketing approach.
After just three months of beginning a digital and content marketing program, the firm recognized significant gains in web traffic, social media engagement, and brand exposure. The firm recognized that unlike print, online mediums created opportunities for their firm to present target audiences with dynamic content. Optimizing their content and strategizing about its distribution boosted sales 37% for this real estate marketing firm in just 90 days.
Download the case study to find out how they achieved their remarkable results.
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Real Estate Firm Grows Sales by 300% through Content Marketing
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Using Content Marketing to Market and Sell Luxury Real Estate
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