Archive for the "Social Media" Category
Infographic: Best Video Distribution Channels for Real Estate Marketing
Knowing the right video distribution channels for your real estate marketing videos can go a long way toward driving traffic and getting your content to your target audience.
Highlights:
- Choose video distribution channels that match your marketing goals.
- Don’t underestimate the power of your own network — use this network as the starting point for distribution.
- Paid ads can give video an extra boost.
You made the leap and embraced video marketing, the latest trend in digital marketing. The videos are informative and show what makes your brand unique, BUT they are not getting the views or shares you were expecting.
After dedicating your time and hard work (not to mention, marketing dollars), you want to make sure your real estate marketing videos are getting in front of your target audience and helping move buyers down the sales funnel. How can you do that? The answer is distribution.
Choosing the right platform (or platforms) to distribute your videos will help boost reach and ROI. But how do you know what platforms are right for you? Platforms and marketing trends are constantly changing; it’s hard to know which distribution channels are best for your target audience. Let us help.
Here are the four best video distribution channels for your real estate marketing videos.
1. Your network
Don’t underestimate the power of your own existing network. Send your videos, via email, to your primary contacts and everyone in your current database. In a recent study, emails with video had a 96% higher click-through rate than emails without video. With such increased engagement numbers, including video in your emails is surely a homerun.
2. Social media
Platforms like Facebook, Instagram, Twitter, Snapchat, and — of course — YouTube are great to reach your target audience. Within the social media category, you want to consider which platforms suit your content best. YouTube is a great place to start, but there are also many real estate specific online forums and social groups that can benefit you as well.
And don’t worry if you have longer videos that won’t work for platforms like Instagram. You can easily create teaser videos for promotion on Instagram that link to your long-form videos embedded on your website or video channel.
3. Blogs
Blogs are one of the easiest ways to drive organic traffic and increase lead generation. Promote your video on your own blog to reach your followers and boost your SEO. Blogs are also a great place to experiment with different types of marketing videos. Whether video tutorials, interviews, or even “Get to Know Us” videos, your blog is great place to capitalize on your videos by integrating them into your existing marketing efforts.
4. Paid ads
While the first three video distribution channels that we discussed are organic, sometimes it is well worth it to use paid ads to give your videos a significant boost, such as Google Ads. Paid ads help get your videos in front of prospective buyers and renters faster than would happen organically. Pair quality video with a comprehensive digital advertising strategy, and you will be in a position to drive more traffic, create more brand visibility, and sell or lease more properties.
Bottom line
We live in a highly visual world. Real estate marketing with video is an immediate and effective way to reach your audience and show them what makes your brand and properties special. Using the right video distribution channels helps you get the most out of your video marketing efforts.
Related posts:
- 6 Simple Tools for Creating Animated Real Estate Marketing Videos
- 4 Real Estate Blogging Tools You Should be Using
- 3 Ways to Boost Your Real Estate Marketing with Video
Archive for the "Social Media" Category
Top 5 Real Estate Marketing Influencers
Influencer marketing capitalizes on the relationship between popular influencers and their followers to help your property get in front of the right buyers. Here are five of the top real estate marketing influencers in 2019.
Highlights:
- Influencer marketing is a form of marketing in which real estate marketers identify individuals who have influence over potential buyers and create marketing campaigns and activities around them.
- Real estate buyers trust influencers talking about your properties more than they trust you talking about yourself.
- Here are five of the top real estate marketing influencers whose content marketing strategies are driving their success.
Influencer marketing is a form of marketing in which real estate marketers identify individuals who have influence over potential buyers and create marketing campaigns and activities around these influencers. Why is this so effective? Because real estate buyers trust influencers talking about your properties more than they trust you talking about yourself.
Is influencer marketing effective?
The State of Influencer Marketing 2019 report shows that real estate marketers are already taking full advantage of this trend with 91% of marketers finding influencer marketing to be effective.
With the real estate industry constantly changing, it’s imperative for marketers to stay on top of new trends. There are tons of talented marketers posting daily content to attract new buyers. Here are five of the top real estate marketing influencers whose content marketing strategies are driving their success.
Top 5 real estate marketing influencers
1. Jay Baer
Jay Baer has 26 years of marketing and customer service expertise teaching businesses how to create a different customer experience that they notice and talk about. He is a New York Times best-selling author, founder of Convince and Convert, and co-author of Youtility for Real Estate. The book focuses on the core premise of Youtility — making your marketing so useful that people would pay for it — and shows how it works for real estate. With over 14,000 followers on Instagram alone, his blog, video, and social media posts are packed full of content marketing tips and are an excellent resource for real estate marketers.
2. Tom Ferry
Founder of Tom Ferry International, Ferry is a real estate coach and best-selling author of Life! By Design and Mindset, Model and Marketing! Ranked the #1 Real Estate Educator by Swanepoel Power 200 and racking up almost 50,000 Twitter followers, Ferry’s ever-growing influence impacts professionals in a wide variety of ways, including rigorous accountability coaching. His popular show, #TomFerryShow, delivers free, fresh, and relevant weekly real estate tips.
3. AmyChorew
Amy Chorew is a learning and technology trend expert, author, speaker, social media maven, and realtor. She is an expert on leveraging online marketing tools to dramatically increase property sales and is currently developing the learning platform for Better Homes and Gardens Real Estate. Chorew has over 20,000 Twitter followers and posts daily marketing tips aimed at real estate brands and developers.
4. Katie Lance
Katie Lance is strategist who specializes in social media and content marketing. She has worked with many real estate brands, including RE/MAXX LLC, Docusign, Homekeepr, and hundreds more. Lance is a trained public speaker focusing on the latest tools and strategies in social media, mobile, and technology. Her book, #GetSocialSmart, was a best-seller on Amazon. With over 31,000 Twitter followers, Lance creates and curates posts and video — check out her Vimeo channel — to educate real estate marketers on the latest trends and marketing idea.
5. Seth Price
Seth Price, author and keynote speaker, is a branding expert dedicated to empowering personal brands to turn recognition into revenue. Author of the new book, The Road to Recognition, An A-to-Z Guide to Personal Branding, Price is an expert on turning real estate brands into household names. He is the vice president of sales and marketing for Placester and one of the authors of their blog. Price also hosts “The Craft of Marketing and the Marketing Genius” podcasts, in addition to being a regular contributor to the Huffington Post, Marketing Profs, Realtor Magazine, and Inman News.
Related posts:
- 5 Real Estate Marketing Strategies for 2019
- How Inbound Marketing for Real Estate Works to Improve Sales
- How to Explain Content Marketing ROI to Win (or Keep) Buy-In
Archive for the "Social Media" Category
Paid Social Advertising: Why Your Property Should Invest in Lead Ads
Paid social advertising can help accelerate your digital marketing efforts so your content gets in front of prospective buyers faster — they don’t even have to leave the app to sign up.
Highlights:
- 86% of marketers are using paid social advertising and organic tactics to boost leads through social media.
- Lead ads include a contact form that prospects can submit without ever leaving the app.
- Use paid social advertising to boost the reach of your posts, display ads, and videos.
There are 3.2 billion active daily users on social media platforms today. Clearly social media has some reach. In fact, 93% of B2B marketers report using social media as part of their strategy.
But as social media platforms continue to grow, it has become harder for marketers to stand out among the influx of content. So how do real estate marketers make sure audiences are seeing their properties? The answer: Paid advertising.
With 86% of marketers now combining paid and organic tactics as part of their social media strategies, you can hardly afford to be an observer.
How paid social advertising works
Paid ads on Facebook, Instagram, Twitter, and now LinkedIn, allow you to run lead-generation campaigns. Potential buyers and renters then come across your ad when they scroll through their newsfeeds. Just set the parameters (e.g. demographics, location, etc.) for your target audience, and the network’s algorithm will identify who sees the ad based on information they’ve provided in their profiles.
But here’s the real kicker: Unlike other ad types, lead ads include a contact form that prospects can fill out without ever leaving the app.
Need more convincing? Here at Fronetics Real Estate, we find Facebook Lead Ads one of the most effective for lead generation. The streamlined process and ease of signing up make it more likely prospects will convert to leads. Besides, you save time and money because you don’t have to create extra landing pages to capture their contact information.
Lead generation made easy
These days, people expect that everything from shopping to job searching can be done on their handheld devices. Paid social ads make that true for people wanting to learn more about potential properties.
Here’s how it works: When prospects click on a lead ad their contact information automatically populates the form based on information from their profile. They don’t have to leave Facebook (or other apps) to visit the property’s website or take time to fill out their contact information. Lead ads make submitting information as easy as two taps on a phone: one to open the ad and one to submit the information.
“Companies that invest in social media ads are more than twice as likely to say social media marketing is ‘very effective’ for their business.” 2019 State of Social Report
Creating and modifying your ads
As buyers continue to turn to their handheld devices for quick, easy information, paid social ads will give your property the opportunity to capture new leads with the click of a button. But just like any form of lead generation, you need to monitor and tweak your paid ads for optimal results.
Using tools like Facebook’s Ads Manager reporting interface, you can obtain reports about cost, impressions, and clicks. As with all marketing tools, consistent refinement is the key to success, particularly in real estate marketing. Lead ads can easily be fine-tuned to cultivate a larger target audience.
By investing in paid social advertising, you can boost the reach of your posts, display ads, and videos. Pair quality content with a comprehensive digital advertising strategy, and you will be positioned to drive more traffic, create more brand visibility, and sell or lease more properties.
Related posts:
- Paid Digital Advertising: A Beginner’s Guide for Real Estate Marketers
- How Pay-Per-Click Helped This Property Get 54 Leads
- The Role of Social Media in Luxury Real Estate Marketing
Archive for the "Social Media" Category
Twitter and Real Estate Marketing: 3 Tips to Get You Started
Thinking of using Twitter to market your real estate brand? The social media platform helps build brand awareness and boost engagement. Here are three tips to get you started with Twitter and real estate marketing.
Highlights:
- When real estate brands are looking to grow audiences, increase brand awareness, and boost engagement, social media is an ideal place to start.
- It’s key to have a strategy that outlines the methods by which you will target, reach and engage prospects. It also helps to keep tweets in line with brand messaging.
- using social media for real estate marketing is a great way to start a conversation, exchange advice, and create a lasting relationship with prospects.
When you think about social media, you think about people. Social media platforms have skyrocketed in popularity due to its ability to connect people, and this is why social media has become such a valuable asset to marketers.
When real estate brands are looking to grow audiences, increase brand awareness, and boost engagement, social media is an ideal place to start. But it’s not as easy as signing up and pushing out a few tweets. Here are three tips every real estate brand needs to know about using Twitter to market your next project.
Three tips to get real estate marketers started on Twitter
1. Start with a strategy
Marketers are often tempted to jump right in and start shooting out tweets. But as with any digital marketing effort, it’s best to start with a plan. A strategy outlines the methods by which you will target, reach and engage prospects. It also helps to keep tweets in line with brand messaging.
Make sure your Twitter and real estate marketing strategy includes a content calendar that’s full of valuable, informative content. Don’t be afraid to think outside of the box when it comes to marketing. The largest percentage of users on Twitter are millennials (not surprising), so make sure your content calendar includes topics that readers find interesting: hot spots in your property’s neighborhood, seasonal community events, and features from your property.
2. Use visuals (including video)
Twitter is all about the visual. In fact, tweets with pictures or videos receive 18% more likes and 150% more retweets. Since video is the most popular and most widely shared form of online content right now, it’s smart marketing to incorporate video into your tweets. Think about supporting your content through visually appealing videos, such as quick interviews, breaking news updates, or even how-to demonstrations, infographics and pictures. You’ll be making a lasting impression, attracting new followers and driving traffic to your website.
3. Engage
Don’t be shy! Once you’ve started tweeting and gain followers, get in there and start engaging. Ask questions, like, and re-tweet posts. Just remember to keep your engagement informative by focusing on insightful and interesting content.
We encourage our real estate clients to show what makes their brand unique when engaging with followers. This honest view into your company allows followers to feel comfortable with your brand and easier to engage with. Like I mentioned before, social media and real estate share the ability to connect people. Don’t be afraid to show the “human” side of your brand.
These three strategies will help get you started with Twitter and real estate marketing. With the right strategies, using social media for real estate marketing is a great way to start a conversation, exchange advice, and create a lasting relationship with prospects. Looking for more tips on creating or updating your social media strategy? Shoot us an email.
Related posts:
- The Top 3 Social Media Mistakes Real Estate Brands Still Make
- 5 Tips for Building a Successful Real Estate Social Media Marketing Program
- Infographic: Real Estate Social Media Marketing Strategies
Archive for the "Social Media" Category
The Role of Social Media in Luxury Real Estate Marketing
In the ultra-competitive field of luxury real estate marketing, social media can be your secret weapon. Here’s how these platforms can help set your brand apart, and drive conversions.
Highlights:
- Social media is an ideal place to create and share your brand narrative.
- With social media usage consistently on the rise, these platforms help lead users to your website.
- The visual nature of social platforms like Facebook and Instagram is ideal for marketing luxury real estate.
Luxury real estate doesn’t exactly sell itself — if you’re a marketer, you’re well aware of this fact! The relatively limited customer base and highly competitive field make it crucial for luxury real estate brands to set themselves and their properties above the pack. When it comes to marketing luxury real estate, social media can be your best friend.
Of course, social media marketing and real estate are a match made in heaven. Real estate is inherently personal, even at the corporate and luxury levels, and marketers can use social media to great effect in cultivating productive relationships with leads. Here are four ways social media can boost your luxury real estate marketing efforts.
4 Ways Social Media Can Help with Luxury Real Estate Marketing
1. Tell the story of your brand
Luxury real estate marketing depends on telling the unique story of your brand — your brand narrative. Social media provides an ideal platform for creating and sharing your brand narrative. Facebook, Instagram, and Twitter are all highly visual networks, perfect for giving your followers and inside look at your authentic luxury brand.
Use photos and videos to show off your luxury properties, and to capture the look and feel of your corporate personality. (If you’re looking for some extra inspiration, these 5 Instagram accounts are killing it at Instagram marketing.) Let your brand’s identity and unique personality shine through in both your visual and written social media content.
2. Cultivate relationships
When it comes to marketing luxury real estate on social media, perhaps the most important, and most often forgotten aspect is the “social.” The amazing thing about these platforms is that they allow marketers not just to share branded content, but to interact with followers, building lasting relationships.
Take advantage of this tremendous opportunity that social media offers. Encourage your followers to engage with you through comments, photo competitions, and questions. When your followers interact with your content, be sure to reply! Go above and beyond by taking the time to interact with content posted by your audience, peer brands, or luxury real estate influencers. Trust us, these small efforts will pay off in a big way.
3. Drive traffic to your website
Used effectively, social media is a great way to drive organic traffic to your website. Consider this: while relatively few people spend time online browsing luxury real estate websites, the average person spends about 135 minutes per day on social media. Like it or not, these platforms are becoming our primary sources for news, socialization, and branded content.
An active social media presence lets you meet your luxury real estate clientele where they are and draw them to your other digital assets. The content you post should be entertaining and engaging, and help guide followers to your website, generating leads and conversions.
4. Boost SEO
Getting people to your website depends largely on search engine optimization (SEO). What many real estate marketers aren’t aware of is that SEO can actually be improved by your social media presence. Yes, the content on your website is critical, but having a well-rounded online presence also factors into search engine algorithms and can help you move towards that coveted top spot.
Sharing your content on social media, for example, helps to build up a network of backlinks, which are one of the top factors that algorithms use to determine search engine rank. Not only that, social media platforms are ideal places to share information about your luxury real estate brand, such as name, address, and phone number. Believe it or not, keeping these simple pieces of information accurate and up to date in multiple locations online strengthens your SEO.
The bottom line
Luxury real estate marketing is a fiercely competitive field, but used effectively, social media offers a key set of tools to set your brand apart. Invest in a strategic social media marketing campaign, and watch your brand awareness, reputation, and conversion rate grow.
Related Posts:
- 5 Real Estate Instagram Accounts You Should be Following
- The Top 3 Social Media Mistakes Real Estate Brands Still Make
- Infographic: Real Estate Social Media Marketing Strategies
Archive for the "Social Media" Category
Marketing Automation for Real Estate Marketers is Key to Lead Generation
Real estate marketing is an increasingly complex undertaking. Luckily, marketing automation for real estate is here to help you streamline your efforts.
Highlights:
- Marketing automation tools automate the process of personalizing leads’ interactions with your properties
- Create email workflows, schedule social media posts, and streamline CRM with automation software
Real estate marketing is a massive undertaking, which only grows in complexity as real estate buyers demand more and more personalized experiences throughout the buyer’s journey. Enter marketing automation, featuring a range of solutions for custom lead-nurturing content to all prospects in your database.
The term “marketing automation” describes a variety of tools used to automate the process of personalizing the interactions that your leads have with your properties. Email workflows, social media scheduling tools, and customer relationship management (CRM) are all examples of automated marketing. You can tailor custom email messages based on indicated interests, streamline social media efforts with scheduled posts, evaluate the success of your efforts, and adjust your strategy accordingly.
HubSpot recently reported that businesses using marketing automation to nurture leads received a whopping 451% increase in qualified leads. The same principles apply to marketing automation for real estate. Used correctly, marketing automation software can deliver real-time, personalized messages to prospective buyers and renters at every step of the lead-generation process.
With so many tools and insights available, it’s easy to get overwhelmed. Here’s our guide to what you need to know about marketing automation for real estate.
Marketing automation for real estate: Email workflows
Having a segmented email list — sorted by when a prospect joins the list, what emails they’ve opened, their demographics, etc. — is key to creating effective email workflows. With a quality list, you can ensure you’re sending the most relevant information to your prospects, keeping them invested (and keeping you out of their spam folder).
The first step is setting up a template; once you do that, you can plug in your content, manage your contact list, and schedule your emails in advance.
Our favorite tools for email workflows
1. Customer.io
This tool lets you send targeted messages to your prospects, crafting them based on how they interact with your property, and making personalized messages simple. You can also keep track of conversions and create customer profiles. Our favorite part? It integrates with your mobile app or website, letting you see data in real time and trigger actions by adding in predefined rules.
2. Constant Contact
This powerful tool has some features that are unique — and can take your marketing capabilities beyond the basics. Beyond setting up and managing an automated database, Constant Contact offers Facebook fan promotion, coupons and deals, and event management.
Social media scheduling
Keeping your posts on multiple platforms up to date, consistent, and engaging can be a major time drain. Automating your social media marketing efforts lets you plan ahead and schedule updates on some or all of your social media channels, and lets you easily strategize about peak posting times.
Our favorite tools for social media scheduling: AdRoll
AdRoll is an extremely effective tool for retargeting prospects through re-engagement on Facebook, Twitter, and elsewhere on the web. It offers cross-device and cross-platform retargeting capabilities, as well as flexible segmentation, letting you provide customized experiences that dramatically improve your marketing efficiency. It also offers customized budgeting and full control over ad spend.
Customer Relationship Management (CRM)
Converting website visitors to leads is always the goal, but it often comes with a back-breaking load of time-consuming labor. The right software lets you move your prospect through the sales funnel automatically, sending emails to educate them on the next steps, and scheduling them for viewings.
Our favorite tools for CRM
1. Pardot
Pardot is an all-inclusive marketing automation suite, but it’s particularly strong for amping up your engagement with CRM integration. It’s a great tool for helping your sales team shorten the sales cycle. And, in addition to CRM integration, it offers email marketing, lead nurturing, lead scoring, and ROI reporting.
2. Marketo
This cloud-based marketing software lets you drive revenue with lead management and mobile marketing. It not only helps build prospect relationships, but it helps you sustain them as well. Best of all, you can try it out for free until you’re sure it’s right for your company.
Select one or more of these tools, study them carefully, and get to work. Eventually, marketing automation for real estate will become second nature, save you time, and, most importantly, generate solid leads.
Related Posts:
- Our 6 Favorite Marketing Automation Tools for Real Estate Marketers
- 5 Marketing Automation Ideas for Real Estate
- Social Media Can Be a Strategic Weapon in Real Estate Marketing
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