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Resources

by Kate Lee | Apr 14, 2014 | 0 comments

Fronetics has developed a number of resources with real estate companies in mind. Download these free tools to read case studies, learn about DIY content marketing, and more. Filter by resource type and/or topic, or browse all of our available resources to find...

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Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template

by Elizabeth Hines | Jan 31, 2018 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

Our Editorial Calendar Template will hold you accountable to your content strategy.

Having a documented strategy is critical for content marketing success. An important extension of that idea is making sure your blog content is well-organized and aligns closely with your content strategy.

We have created a blog editorial calendar template to help you organize and improve your real estate content marketing efforts. This template is designed to keep you on track as you develop content that will attract and engage your prospects and customers. It will help you map out your content in a strategic manner, maximize productivity, and keep you organized. It includes weekly and monthly worksheets, as well as an ideas worksheet for tracking blog post ideas.

Why do you need an editorial calendar?

Having an editorial calendar gives structure to your blogging efforts. It’s a commitment to your potential investors, and gives you built-in accountability for your overall real estate marketing strategy.

The editorial calendar is a dynamic, internal document that will help your team determine what activities you’ll focus on, and when they’ll be completed. This enables you to optimize how you connect and engage potential buyers and tenants with your blog content.

Organized week-by-week, an editorial calendar makes it easy to visualize your marketing strategy, ensuring consistently scheduled blog posts and a diversity of topics.

Beyond scheduling blog posts, the use of an editorial calendar keeps other essential considerations front of mind. By including related information — such as keyword assignments, target persona(s), and associated promotions or calls-to-action — will make your editorial calendar an indispensable guide to your blogging success.

We’ve created this template to guide your blogging efforts. Designed to keep you on track as you develop content that will attract and engage potential buyers and renters, our free template will help you map out your content in a strategic manner, maximize productivity, and keep you organized.

Download the free resource below.

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About Fronetics Real Estate

by Kate Lee | Sep 21, 2013

ABOUT FRONETICS REAL ESTATE Our approach starts with data and ends with measurable results. By aligning our strategy with your business objectives, you can see movement in the metrics that really matter to your bottom line. WHAT WE DO Our team of strategists,...

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Location

by Kate Lee | Jul 25, 2013

Location Where to find usFronetics Real Estate is a boutique digital and content marketing firm with a focus on real estate marketing. Come visit our offices, just north of Boston, Massachusetts, or contact us to schedule a free competitive analysis.Fronetics Real...

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Survey: Social Media Use in Luxury Real Estate

by Katie Russell | Jun 4, 2019 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

We want to hear from you!

Take our luxury real estate marketing survey.

Luxury real estate doesn’t exactly sell itself — if you’re a real estate marketer, you’re well aware of this fact. The relatively limited customer base and competitive marketplace make it crucial for luxury real estate brands to set themselves and their properties apart.

When it comes to marketing luxury real estate, social media can be one of the most effective tools in your toolbox. Since real estate is inherently personal, even at the corporate and luxury levels, marketers can use social media to cultivate productive relationships with leads. The problem is, there is a lot of misinformation out there about best practices in social media marketing for luxury real estate.

That’s where you come in. We need your help to get the latest information on how real estate companies like yours are using social networking to move luxury real estate. We want to know: which networks are you finding to be the most helpful in generating leads? What’s working? What’s not?

If your company markets luxury real estate, we invite you to take the survey. It should take less than 5 minutes of your time. Responses will be reported in aggregate, and no identifiable information (individual or company) will be shared with anyone.

Responses are due June 30, so act now so your voice is heard. Provide your email address, and we’ll share the results so you can see how your company compares to the industry at large.

Please contact [email protected] with questions.