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Blog

by Fronetics | Feb 2, 2016

Real Estate Blog 6 Luxury Real Estate Trends to Keep an Eye On by Katie Russell | Sep 17, 2019 | Blog, Content Marketing, Real Estate Marketing | 0 CommentsFrom security and privacy measures to wellness amenities, here are six luxury real estate trends for marketers...

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DIY Digital Marketing Strategy for Real Estate in Four Easy Steps

by Katie Russell | Jul 23, 2019 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

Looking to create a DIY digital marketing strategy for your real estate brand? Get started with these four steps. 

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Highlights:

• A digital marketing strategy is your clear path to targeting, reaching, and engaging with potential buyers. 
• You have to know who your ideal buyer or renter is before you can begin crafting content that is informative, educational, and even entertaining to your target audience.
• Let your planning pay off by distributing valuable, effective content that your readers want to see

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You know you need to have a digital marketing strategy for your property but getting started can be challenging. Where do you begin? Even the language around digital marketing can be intimidating to newcomers.  

A solid digital marketing strategy is the foundation for reaching target buyers (or renters). Before you start writing blogs and making videos, you need to set goals. A digital marketing strategy is your clear path to targeting, reaching, and engaging with potential buyers. 

Here are four steps to creating a successful DIY digital marketing strategy. 

Steps to building a DIY digital marketing strategy for real estate 

1) Who is your buyer? 

Trying to write interesting and engaging content for an unidentified audience is nearly impossible. You have to know who your ideal buyer or renter is before you can begin crafting content that is informative, educational, and even entertaining to your target audience. First of all, nail down the details about your buyer personas to make that personal connection:  What are their interests? Where do they gather information? How much money do they make? What drives their decision–making?  

2) What is your goal? 

What do you plan to accomplish with your digital marketing efforts? The answer should define your content goals and become a crucial part of your business goals. 

Our real estate clients often focus on converting contacts/leads to sales, growing website traffic, and increasing revenue. Include both short and long-term goals and refer back to these goals to make sure you’re sticking to your strategy.  

3) Distribute, distribute, distribute 

Identified your audience? Check. Defined your goals? Check. Next: select the best platforms for distributing your content to get your property in front of the right potential buyers and tenants. 

Social media is a digital playground for marketers but knowing where to post is just as important as knowing what to post. You’ll need to identify what platforms your target buyers are using and how to reach them on those platforms.  

4) Get to work 

Once you have created your buyer personas, identified your goals, and decided on the best platforms for your target audience, the fun begins: getting your content in front of potential buyers. Let your planning pay off by distributing valuable, effective content that your readers want to see. 

Remember to think of your strategy like a body of water, ebbing and flowing. Your digital marketing strategy should be fluid and adjusted as needed. If your property features multiple units, change your messaging to reflect and highlight that variety (for example, a penthouse unit).  

Final word of advice: keep up with changing buyer behavior, stay on top of new features on social platforms, and refine your strategy along the way.  

Related posts: 

• Infographic: Content Marketing Statistics Every Real Estate Marketer Should Know 
• How to Use Guest Posting as Part of Your Content Strategy 
• 10 Quick Ways to Grow Brand Awareness 

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5 Social Media Stats for Real Estate Marketers

by Katie Russell | Aug 8, 2019 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

Social media is a natural fit for real estate marketing. Here are five social media stats that prove your real estate brand needs to be active on social media. 

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Highlights: 

• 3.5 billion people will use social media networks this year. 
• Real estate marketers can take advantage of detailed targeting available through Facebook. 
• Real estate marketers who are succeeding on social media are finding innovative and creative ways to relate to users and showcase their property. 

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Social media has changed the world as we know it. From connecting with old friends to up–to–the–minute news coverage, social platforms are a constant in 2019. In fact, it’s estimated that 3.5 billion people will use social media networks this year.  

With those kinds of numbers, it’s easy to understand why businesses are heavily investing in digital marketing on social platforms. Consider some more social media stats: a recent survey found that 73% of small businesses are investing in social media marketing.   

We’ve talked a lot about the importance of social advertising and we’re sticking by it. The combination of paid and organic advertising on sites like LinkedIn and Twitter can help get your property in front of the right audiences.  

We know that social media posts are time–consuming, whether you’re creating original content or curating posts. This can play a big role in marketers sticking to more traditional advertising methods. But if you’re looking to target specific audiences and run ads that speak to them directly, the social media stats speak for themselves. 

Here are 5 social media stats and how they can affect your digital marketing strategy. 

1. 68% of U.S. adults are Facebook users

Despite all the headlines in the last year, Facebook is still the most popular social media platform out there. And marketers shouldn’t ignore this platform when advertising properties. Aside from Facebook’s popularity, real estate marketers can take advantage of detailed targeting available through the social platform’s paid advertising options. After determining the goal of your campaign, you can set key targeting options and make sure your ads are getting in front of the right audience.  

2. Over 90% of Millennials use social media (and 77% of Generation X’ers) 

Millennials use social media more than any other age group and the majority of them access social media on their phones. This is crucial information for real estate marketers trying to understand the buyer’s journey and determining what platforms will work best for their audience. For example, are they trying to lease apartments near a college or university? Knowing that Instagram is the fastest growing platform or that messaging apps are the most popular form of communication amongst millennials is key.  

3. An average of 143 minutes a day is spent on social networks and messaging 

According to a survey by Digital Information World, internet users are now spending an average of 2 hours and 22 minutes per day on social networking and messaging platforms. And that’s a lot of opportunity for marketers to showcase properties. Don’t miss out on organic (and paid) searches for properties. Make sure to post your blogs, photos, and virtual tours to your social media pages to expand your reach. 

4. 73% of marketers believe that their efforts through social media marketing have been‘somewhat effective’ or ‘very effective’ for their business 

Social media is one of the most cost-effective ways to market your property, engage with audiences, and establish brand loyalty among customers. Tracking your social media efforts is key to optimizing your strategy and tweaking your plan to increase performance. Gauge the effectiveness of your social media strategy using these data points that reflect your digital marketing objectives. 

5. 54% of social browsers use social media to research products

Social media is all about engagement. Users don’t want to engage with brands that are pushing their properties. Users want informative, interesting, and, yes, even fun content. Real estate marketers who succeed on social media are finding innovative and creative ways to relate to users and showcase their property so that social browsers are drawn to your content. 

These social media stats prove excelling at social media could pay off for your real estate brand. What does it take to become a whiz? Keep reading our blog or contact us to learn more.  

Related posts: 

• How to Increase Leads with Chatbots 
• Infographic: Best Video Distribution Channels for Real Estate Marketing 
• 5 Effective Ways to Use Instagram for Your Luxury Real Estate Brand 

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3 Tips for Marketing to Millennial Real Estate Buyers

by Elizabeth Hines | Oct 30, 2018 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

Home buyers are getting younger. Is your marketing strategy ready to meet the needs of millennial real estate buyers?

Consider this: more than a third of all home buyers came of age in the digital age. That’s right—millennials, those aged 36 and younger, now make up 34% of home buyers, which is the largest chunk of any generation buying homes right now.

These digital natives have a buying process that’s completely foreign to older generations, which means “traditional” marketing tactics won’t cut it when it comes to appealing to this demographic. Adjusting your strategy to resonate with millennials makes sense not just because it helps you reach this segment of the market, but also because it keeps you better positioned for the future of real estate marketing.

These three tips will help you adjust your strategy to market to millennial real estate buyers.

1) Be ready to guide them through the process

Millennials get a lot of bad press, as a generation that requires constant coddling and hand-holding. But to be fair, these young home-buyers are new to purchasing real estate—the vast majority (66%) of buyers ages 36 and under are first time home-buyers.

Buying a home is a complicated process, and millennials are looking for agents who will take the time to help guide them through the process. What does this mean for your marketing strategy? Placester’s Carolyn Berk suggests that “because guidance is so important to millennials, your marketing should emphasize your dedication to assisting customers every step of the way.”

This means offering resources and strategies rather than simply promoting available properties. For example, an eBook that guides first-time home buyers through the process is a great way to demonstrate your knowledge and commitment to supporting your clients through the buyer’s journey.

2) Help millennial real estate buyers save money

More than previous generations, millennials are saddled with student loan debt and often rely on sources other than just savings to finance their down payments. Simply put, they are looking to save at every opportunity.

Once again, content is your best bet for demonstrating to millennial real estate buyers that you are there to help them save money. Blog posts, testimonials, and case studies should detail your expertise in getting your clients the best possible deal. “Small things, like helping with contract negotiations or mortgage lender references, can go a long way with millennial buyers,” says Berk.

3) Go digital

This one probably seems obvious, but you’d be surprised at how many real estate professionals neglect their digital marketing presence. From social media to your website, marketing online is no longer optional, it’s expected. Millennial real estate buyers are heavily using the internet during their search and buying process, and your marketing strategy needs to be ready to meet them online.

First off, your SEO (search engine optimization) is key—your content needs to be readily available to potential buyers entering relevant search queries. “Aligning the content in your website to keywords that millennials use to search for homes in your region will help you pop up in search listings,” suggests Berk.

Your social media presence is also important. Millennials are checking Facebook, Twitter, Instagram, and Snapchat frequently throughout the day, and they should be finding your content. Take advantage of these visual media to promote your properties with photo and video content.

Marketing to millennial real estate buyers makes sense for your overall marketing strategy and helps keep your brand relevant and ready to adapt to the future.

Related posts:

• 5 Tips for Building a Successful Real Estate Social Media Marketing Program
• Real Estate Firm Grows Sales by 300% through Content Marketing
• Must-Know Social Media Strategies for Real Estate

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Fronetics Real Estate Blog Named Top 60 Real Estate Marketing Blog

by Elizabeth Hines | Mar 7, 2018 | Blog, Current Events, Real Estate Marketing | 0 comments

Feedspot named Fronetics Real Estate among the best in the category of real estate marketing blog or website.

We are pleased to announce that Fronetics Real Estate’s blog was included on a list of the best real estate marketing blogs.

Feedspot’s Top 60 Real Estate Marketing Blogs & Websites for Real Estate Marketers features a number of valuable media resources for the industry. Fronetics Real Estate is honored to be included — particularly since we’ve only been live for 6 months.

Feedspot reports it chose the top real estate marketing blogs from “thousands of top real estate blogs in our index” using search and social metrics. They are ranked on the following criteria:

• Google reputation and Google search ranking
• Influence and popularity on Facebook, Twitter and other social media sites
• Quality and consistency of posts
• Feedspot’s editorial team and expert review

At Fronetics Real Estate, we aim to be a go-to resource for developers, property management companies, and other real estate entities when it comes to all things marketing. Though our blog is relatively new, our team has been creating and driving digital marketing strategies for real estate for many years. We’re proud of our many successes for our clients.

Make sure you’re subscribed to our blog for the latest in digital marketing for the real estate industry. And thank you to Feedspot for the recognition.