---

Survey: Social Media Use in Luxury Real Estate

by Katie Russell | Jun 4, 2019 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

We want to hear from you!

Take our luxury real estate marketing survey.

Luxury real estate doesn’t exactly sell itself — if you’re a real estate marketer, you’re well aware of this fact. The relatively limited customer base and competitive marketplace make it crucial for luxury real estate brands to set themselves and their properties apart.

When it comes to marketing luxury real estate, social media can be one of the most effective tools in your toolbox. Since real estate is inherently personal, even at the corporate and luxury levels, marketers can use social media to cultivate productive relationships with leads. The problem is, there is a lot of misinformation out there about best practices in social media marketing for luxury real estate.

That’s where you come in. We need your help to get the latest information on how real estate companies like yours are using social networking to move luxury real estate. We want to know: which networks are you finding to be the most helpful in generating leads? What’s working? What’s not?

If your company markets luxury real estate, we invite you to take the survey. It should take less than 5 minutes of your time. Responses will be reported in aggregate, and no identifiable information (individual or company) will be shared with anyone.

Responses are due June 30, so act now so your voice is heard. Provide your email address, and we’ll share the results so you can see how your company compares to the industry at large.

Please contact [email protected] with questions.

---

5 Creative Ways to Use Instagram Stories for your Luxury Real Estate Brand

by Katie Russell | Aug 13, 2019 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

Luxury real estate brands are capitalizing on Instagram Stories to highlight property features and give followers an inside look at what sets them apart.  

---

Highlights: 

• With such a highly visual platform comes the challenge of standing out from other luxury real estate brands. 
• Stories helps boost reach and engagement by giving users ways to engage with your content. 
• Don’t be afraid to make your content pop through filters on your images and videos, use fun fonts and bold text, and create slideshows that break your stories into parts.

---

Instagram is a natural fit for real estate marketing. And with the growing popularity of Instagram Stories, marketers are increasingly using this feature to highlight their properties and luxury real estate brand. When implemented as a part of a robust digital marketing strategy, Instagram Stories is an ideal place to showcase your latest projects. 

But with such a highly visual platform comes the challenge of standing out from other luxury real estate brands. If you want to generate leads, increase ROI, and ultimately close deals, you’ll need to think outside of the box.  

Here are five creative ways to use Instagram Stories for your luxury real estate brand 

1. Go behind the scenes

Because of the informal feel of Instagram Stories, it’s a great place to highlight your luxury real estate brand and give viewers a behind-the-scenes look at your property. This intimate view into what makes your brand unique helps build engagement and brand loyalty. 

Some ideas to showcase your luxury real estate brand include: 

• Highlight premier features of your property 
• Snap a picture or short video at local restaurants, bars, and events by your property 
• Upload an image of an office brainstorm or staff meeting 
• Feature new marketing ideas or things your staff are working on

2. Engage

I recently read that Instagram algorithms can make organic reach difficult, which means that engagement can be a challenge. But Stories helps boost reach and engagement by giving users ways to interact with your content. Ask viewers a question or create a poll to encourage audiences to share thoughts with your brand. What’s your favorite feature in the new penthouse unit? What color should we paint our office door? What videos do you find most appealing. And when audiences respond to your questions or polls, make sure you re-engage with them. 

3. Highlights

Looking to get more shelf life out of your Instagram Stories? Try using the Highlights tool.  

“Instagram Stories Highlights can live permanently on your profile. They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. 

“And because of their prime location directly under your bio and above your Instagram feed, it’s the perfect place to direct followers to your most valuable and interesting content,” writes Benjamin Chacon for Later.com.  

Highlights is a great tool for gathering several of your most engaged stories and blog posts, and organizing them by topic. For example, your luxury real estate brand can create different highlights for property features, neighborhood information, and office culture. Viewers can easily sort through your content based on their personal needs. 

4. Be visual

56% of marketers said they use visuals in their content almost 100% of the time. Instagram called the feature “Stories” for a reason. Don’t be afraid to make your content pop through filters on your images and videos, use fun fonts and bold text, and create slideshows that break your stories into parts. Visual content has significantly higher engagement rates, so get your camera ready. 

5. Luxury branding

Instagram Stories leverages two things today’s buyers love: beautiful images and engaging videos. The tool extends a brand’s audience, shows the ins and outs of what makes your brand unique and promotes engagement with your Stories, as well as your Instagram posts. All of these elements develop brand awareness and, hopefully, brand loyalty. 

Final thoughts 

I’ve heard some luxury real estate brands are hesitant to use Instagram Stories, because of the informal vibe of the tool, something that’s not usually synonymous with luxury real estate. But as Instagram continues to grow in popularity, it’s important for brands to follow their audiences.  

Remember, Instagram Stories is just one part of your dynamic digital marketing strategy. Have fun with the tool, experiment with posts including videos and pictures, and see what followers engage with the most. You might be surprised how well your Stories perform. 

Still hesitant about getting started? Let us help. 

Related posts: 

• Measure Social Media Success in Terms of Potential, not Dollar Amount 
• How to Use Social Media Hashtags in Real Estate Marketing 
• How to Use Instagram for Real Estate Marketing 

---

Contact Us

by Kate Lee | Jul 25, 2013

Contact Us If your business is looking to create, update, or outsource your digital marketing, Fronetics Real Estate can help. Contact us by phone or email, or complete the form below and give us a brief description of your interests and needs. We will be in contact...

---

Careers

by Kate Lee | Sep 21, 2013

Careers Fronetics Real Estate is a digital and content marketing firm focused on marketing real estate. We are known for our content marketing expertise, industry knowledge and foresight, and our collaborative approach to working with our clients. We are only as good...

---

Top Real Estate Marketing Trends 2019

by Katie Russell | Nov 19, 2019 | Blog, Content Marketing, Current Events, Real Estate Marketing | 0 comments

Here are the top real estate marketing trends for 2019, including video, personalized content, and authenticity.

---

Highlights:

• The popularity of video is still on the rise. Part of what makes video such an appealing form of content is its shareability, which drives organic traffic.
• Marketers should use social media platforms to engage with followers through compelling content.
• Foster creativity in your content through benchmarking and researching competitors.

---

It’s the start of a new year, and that means savvy marketers are looking to stay ahead of the curve. These top real estate marketing trends are what we see coming for 2019.

1) It’s all about the video

We can’t stress it enough: video is here to stay, and it’s time your business starts embracing it.

Part of what makes video such an appealing form of content is its shareability, which drives organic traffic. Creating appealing, engaging video is an ideal way to make your target audience material to share with their network, with the potential to expand your reach exponentially.

2) Social media users are craving authenticity

Let your social media platforms be places where you engage your followers through compelling content that says something about the culture of your business and your passion for real estate.

3) Keep it personal

Much as users are seeking authenticity from marketing on social media, your potential clients will respond all the better to personalized content and relationship-building. Whenever you can, add a personal touch to your communication with your audience.

4) Get creative

One thing we can say for certain about the new year, and the future of real estate marketing going forward, is that creativity is going to be key. Being aware of trends, benchmarking your marketing efforts against those of your competitors, reading industry blogs, and listening to your client-base are just a few key ways to foster creativity.

To learn more, visit us at froneticsrealestate.com

Related posts:

• Infographic: Real Estate Marketing Trends 2018
• 6 Signs It’s Time to Consider Outsourcing Your Real Estate Marketing
• A Visual Guide to Social Media Posting Frequency for Real Estate