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Contact Us

by Kate Lee | Jul 25, 2013

Contact Us If your business is looking to create, update, or outsource your digital marketing, Fronetics Real Estate can help. Contact us by phone or email, or complete the form below and give us a brief description of your interests and needs. We will be in contact...

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Careers

by Kate Lee | Sep 21, 2013

Careers Fronetics Real Estate is a digital and content marketing firm focused on marketing real estate. We are known for our content marketing expertise, industry knowledge and foresight, and our collaborative approach to working with our clients. We are only as good...

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Top Real Estate Marketing Trends 2019

by Katie Russell | Nov 19, 2019 | Blog, Content Marketing, Current Events, Real Estate Marketing | 0 comments

Here are the top real estate marketing trends for 2019, including video, personalized content, and authenticity.

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Highlights:

• The popularity of video is still on the rise. Part of what makes video such an appealing form of content is its shareability, which drives organic traffic.
• Marketers should use social media platforms to engage with followers through compelling content.
• Foster creativity in your content through benchmarking and researching competitors.

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It’s the start of a new year, and that means savvy marketers are looking to stay ahead of the curve. These top real estate marketing trends are what we see coming for 2019.

1) It’s all about the video

We can’t stress it enough: video is here to stay, and it’s time your business starts embracing it.

Part of what makes video such an appealing form of content is its shareability, which drives organic traffic. Creating appealing, engaging video is an ideal way to make your target audience material to share with their network, with the potential to expand your reach exponentially.

2) Social media users are craving authenticity

Let your social media platforms be places where you engage your followers through compelling content that says something about the culture of your business and your passion for real estate.

3) Keep it personal

Much as users are seeking authenticity from marketing on social media, your potential clients will respond all the better to personalized content and relationship-building. Whenever you can, add a personal touch to your communication with your audience.

4) Get creative

One thing we can say for certain about the new year, and the future of real estate marketing going forward, is that creativity is going to be key. Being aware of trends, benchmarking your marketing efforts against those of your competitors, reading industry blogs, and listening to your client-base are just a few key ways to foster creativity.

To learn more, visit us at froneticsrealestate.com

Related posts:

• Infographic: Real Estate Marketing Trends 2018
• 6 Signs It’s Time to Consider Outsourcing Your Real Estate Marketing
• A Visual Guide to Social Media Posting Frequency for Real Estate

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Real Estate Marketing Trend 2019: Influencer Marketing

by Katie Russell | Jul 30, 2019 | Blog, Content Marketing, Current Events, Real Estate Marketing | 0 comments

A fast-growing trend, influencer marketing is becoming a larger budget item for brands that want to keep up with the competition.

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Highlights:

• Influencer marketing targets potential clients with engaging and valuable content delivered by household names that buyers know and trust.
• It’s extremely effective because of three key components: social reach, original content, and consumer trust.
• Instagram, with over 1 million monthly users, is an ideal place to start.

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You’ve probably already read about some of the hottest influencers for real estate brands. Influencer marketing seems to be on the tip of every marketer’s tongue these days. Linqia’s latest report, The State of Influencer Marketing 2019, shows that companies are already taking full advantage of this marketing trend. In fact, 57% of survey respondents reported that influencer content outperformed brand-created content.

Real estate marketers, on the other hand, have been slower to adopt this new marketing tactic. The tried and true “word-of-mouth” approach of marketing a property has expanded way beyond face-to-face interactions to social media platforms. Influencer marketing targets potential clients with engaging and valuable content delivered by household names that buyers know and trust.

To understand why influencer marketing is becoming so popular and why real estate brands need to jump on the trend, let’s start with the basics.

What is influencer marketing?

Influencer marketing places the focus on influential people, rather than the target market as a whole. Marketers identify individuals who have influence over potential buyers (or renters) and create marketing campaigns and activities around those influencers.

An example of a successful real estate influencer is Barbara Corcoran, one of the most successful female real estate investors in the business. After appearing on NBC’s Shark Tank, Corcoran has invested over $5.4 million in property deals. Real estate marketers have sought Corcoran to promote investment opportunities and share her blog and video content to educate their followers.

Why influencer marketing works

Influencer marketing is extremely effective because of three key components:

Social reach: Influencers can reach millions of followers (and consumers) through their social media channels, websites, and blogs.

Original content: Influencers work with marketers to produce original content for your brand.

Consumer trust: Through their existing, strong relationships with their audiences, influencers have a built-in level of trust and can influence consumer opinions.

Digital marketers are working overtime to update their digital marketing strategies to include influencer marketing campaigns. Buyers no longer want to hear from real estate brands about their properties; they want someone they trust to recommend these properties. This is where influencer marketing comes into play.

Where do you begin?

Instagram is an ideal place to start, and with over 1 million monthly users, it’s easy to see why. With 60% of marketers planning to increase their influencer marketing budget this year, real estate marketers are quickly seeing the leverage that influencers can have over their target audiences. By pairing your properties with the right influencer, you can easily tap into thousands of potential buyers (or renters), increasing website traffic and leads.

Have you tried influencer marketing? How was your experience?

Related posts:

• 5 Real Estate Marketing Strategies for 2019
• How Inbound Marketing for Real Estate Works to Improve Sales
• How to Explain Content Marketing ROI to Win (or Keep) Buy-In

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5 Marketing Automation Ideas for Real Estate

by Elizabeth Hines | Feb 20, 2018 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

Real estate marketers using marketing automation can save time and money while increasing leads, conversions, and overall marketing success.

One of the biggest marketing trends this year is automation. HubSpot recently reported that businesses using marketing automation to nurture leads received a whopping 451% increase in qualified leads. So how can real estate marketing professionals reap these benefits while saving time and money on their efforts?

If you’re using it right, marketing automation software can deliver real-time, personalized messages to prospective buyers and renters at every step of the lead-generation process. You can tailor custom email messages based on indicated interests, streamline social media efforts with scheduled posts, evaluate the success of your efforts, and adjust your strategy accordingly.

Check out these five ways that marketing automation can help you sell real estate, with suggested tools for each idea.

5 marketing automation ideas for real estate

1) Social media

Keeping your posts on multiple platforms up to date, consistent, and engaging can be a major time drain. Automating your social media marketing efforts lets you plan ahead and schedule updates on some or all of your social media channels, and lets you easily strategize about peak posting times.

Suggested tool: Sprout Social

2) Email

Having a segmented email list — sorted by when someone joined the list, what emails they’ve opened, their demographics, etc. — is key. This way, you can ensure you’re sending the most relevant information to your prospects, keeping them invested (and keeping you out of their spam folder). Once you set up a template, plugging in your content is easy. You’re able to manage your contact list and schedule emails in advance.

Suggested tool: MailChimp

3) Text messages

There’s a good chance you’re reading this on your cell phone, and, if not, it’s probably close by. Savvy marketers are taking advantage of the ubiquitous nature of mobile devices and using texting to reach audiences with a short message that they’re highly likely to read.

Suggested tool: TextMarks

4) Direct mail

While any number of virtual marketing platforms are beneficial, direct mail is still a powerful tool for real estate. It can be highly time-consuming to manage direct mail campaigns and mailing lists, but automation software that lets you generate geographically or demographically targeted mailing lists can help you reach your ideal audience.

Suggested tool: TriggerMarketing

5) Lead generation and nurturing

Converting website visitors to leads is always the goal, but it often comes with a back-breaking load of time-consuming labor. The right software lets you move your prospect through the sales funnel automatically, sending emails to educate them on the next steps, and scheduling them for viewings.

Suggested tool: SmartZip

What marketing automation tools are you using in your real estate marketing?

Related posts:

• What Metrics Should You Track in Real Estate Marketing?
• Social Media Can Be a Strategic Weapon in Real Estate Marketing
• When Traditional Real Estate Marketing Methods Stop Working, Try Digital Marketing