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5 Real Estate Marketing Strategies for 2019

by Katie Russell | Apr 16, 2019 | Blog, Content Marketing, Real Estate Marketing | 0 comments

Keeping up with the constant changes can be incredibly tough on real estate marketers — these 5 strategies for real estate marketing are what you need to be doing right now. 

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Highlights: 

• Make sure your website is optimized; it’s the center of your digital assets. 
• Today’s market is increasingly visual: invest in virtual tours and professional photography to make your properties stand out.
• Content marketing, such as blogging, is the most effective tool at your disposal. 

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Real estate marketers, we know your job isn’t easy. With today’s fiercely competitive market, not to mention the seemingly constant changes brought about by technology, it’s easy to be left breathless. But to set your business apart from the pack, it’s crucial to stay on top of the changes taking place and hone a robust marketing strategy. 

We’ve put together these five failsafe strategies that real estate marketers should be adopting right now. 

Five real estate marketing strategies that are bound to work in 2019 

1. Build an excellent website 

Some things are timeless. While content marketing trends will continue to shift and evolve, the need for a quality, strategically designed website is here to stay. Your website is the nexus of your digital assets and is on the frontlines when it comes to capturing leads. Having a website that’s visually appealing, easily navigable, and content– and information-rich means better SEO, higher quality leads, and overall success. 

Writing for Forbes, software engineer R.L. Adams suggests not to “bombard visitors with too many ads all over the place and ensure that it’s a site that people want to continue to check back on with fresh content and properties added regularly.” 

2. Create virtual tours 

Creating virtual tours for your properties is an investment, but it’s never been more worthwhile than it is now. In our increasingly visual culture (recent research indicates that the millennial demographic overwhelmingly favors visual content online), giving potential buyers and renters a detailed, interactive look at your properties is a no-brainer. 

Looking for tips on creating virtual tours? Check out this post. 

3. Invest in professional real estate photography 

These days, everyone with a smartphone is a would-be photographer. With the ease and convenience of snapping high-quality photos with your phone, hiring a professional photographer can seem like a questionable investment. It isn’t. Again, in this highly visual culture, photos of your properties have never been more important. A professional photographer who specializes in real estate and who is also well-versed in editing will go a long way. 

4. Blog 

We’ve said it before, and we’ll certainly say it again: A blog helps you sell real estate. Among the many benefits of adding a blog to your site are increased search engine visibility, enhanced customer and industry relationships, better lead nurturing, and a boosted reputation. With a blog, you’re offering value to your customers separate and outside of your properties — in turn, you’ll see your sales boosted. 

5. Start digital marketing 

Inbound marketing, like digital marketing, is about prioritizing the needs of your audience over a sales pitch. When it comes to real estate, digital marketing has proven time and again to be far more effective than overt sales pitches. A robust digital marketing strategy includes a blog, social media presence, informational guides and case studies, email marketing, and more. 

Even as technology and trends shift, your expertise and ideas are at least as valuable as your properties. At the end of the day, people want to hire trustworthy and knowledgeable real estate experts. If you can answer the needs and questions of your potential buyers and renters, you cultivate lasting and fruitful relationships with them. 

Related posts: 

• Using Online Virtual Tours to Sell and Lease Property 
• Infographic: Statistics that Prove Why Your Real Estate Marketing Needs to Include a Blog 
• Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template 

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Video: SEO Basics – Everything Your Real Estate Brand Needs to Know

by Katie Russell | Jan 21, 2020 | Blog, Content Marketing, Real Estate Marketing | 0 comments

SEO helps your website rank higher in search engine results pages. Here are the SEO basics to get your website performing better and in front of your target audience.

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Highlights:

• SEO stands for search engine optimization — that much has stayed the same. It refers to techniques that help your website rank higher in search engine results pages.
• SEO works by optimizing a website’s pages, conducting keyword research, and earning inbound links.
• To rank well in the long term, build your SEO marketing strategy around topics, not keywords.

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Video transcript:

I’m Jennifer Yim and today’s topic is SEO. SEO seems pretty straightforward. You pick a few keywords and your page is magically optimized for SEO, right? Not quite.

People seem to understand the basic principles of SEO, but a lot has changed in the last decade. Let’s take a look at the basics to get your site ranking higher.

What is SEO?

SEO stands for search engine optimization — that much has stayed the same. It refers to techniques that help your website rank higher in search engine results pages. This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide by search engines like Google, Yahoo, and Bing.

What hasn’t stayed the same are the techniques we use to improve our rankings. This has everything to do with the search algorithms that these companies constantly change.

How does SEO work?

SEO works by optimizing a website’s pages, conducting keyword research, and earning inbound links. You can generally see results of SEO efforts once the webpage has been crawled and indexed by a search engine.

There are a ton of ways to improve the SEO of your site pages. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links.

Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their results pages.

To rank well in the long term, build your SEO marketing strategy around topics, not keywords. If you do that, you’ll find you can naturally optimize for important keywords, anyway. Understanding your target audience and what interests them is key to attracting relevant visitors to your website through search engines.

For more tips on improving SEO and building your digital marketing strategy, visit us at froneticsrealestate.com.

Related posts:

• The Role of Social Media in Luxury Real Estate Marketing
• 4 Real Estate Blogging Tools You Should be Using
• How to Use Guest Posting as Part of Your Content Strategy

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The Role of Social Media in Luxury Real Estate Marketing

by Katie Russell | Apr 9, 2019 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

In the ultra-competitive field of luxury real estate marketing, social media can be your secret weapon. Here’s how these platforms can help set your brand apart, and drive conversions. 

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Highlights: 

• Social media is an ideal place to create and share your brand narrative. 
• With social media usage consistently on the rise, these platforms help lead users to your website. 
• The visual nature of social platforms like Facebook and Instagram is ideal for marketing luxury real estate. 

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Luxury real estate doesn’t exactly sell itself — if you’re a marketer, you’re well aware of this fact! The relatively limited customer base and highly competitive field make it crucial for luxury real estate brands to set themselves and their properties above the pack. When it comes to marketing luxury real estate, social media can be your best friend.  

 Of course, social media marketing and real estate are a match made in heaven. Real estate is inherently personal, even at the corporate and luxury levels, and marketers can use social media to great effect in cultivating productive relationships with leads. Here are four ways social media can boost your luxury real estate marketing efforts. 

 4 Ways Social Media Can Help with Luxury Real Estate Marketing 

 1. Tell the story of your brand 

Luxury real estate marketing depends on telling the unique story of your brand — your brand narrative. Social media provides an ideal platform for creating and sharing your brand narrative. Facebook, Instagram, and Twitter are all highly visual networks, perfect for giving your followers and inside look at your authentic luxury brand. 

Use photos and videos to show off your luxury properties, and to capture the look and feel of your corporate personality. (If you’re looking for some extra inspiration, these 5 Instagram accounts are killing it at Instagram marketing.) Let your brand’s identity and unique personality shine through in both your visual and written social media content. 

2. Cultivate relationships 

When it comes to marketing luxury real estate on social media, perhaps the most important, and most often forgotten aspect is the “social.” The amazing thing about these platforms is that they allow marketers not just to share branded content, but to interact with followers, building lasting relationships. 

Take advantage of this tremendous opportunity that social media offers. Encourage your followers to engage with you through comments, photo competitions, and questions. When your followers interact with your content, be sure to reply! Go above and beyond by taking the time to interact with content posted by your audience, peer brands, or luxury real estate influencers. Trust us, these small efforts will pay off in a big way. 

3. Drive traffic to your website 

Used effectively, social media is a great way to drive organic traffic to your website. Consider this: while relatively few people spend time online browsing luxury real estate websites, the average person spends about 135 minutes per day on social media. Like it or not, these platforms are becoming our primary sources for news, socialization, and branded content.  

An active social media presence lets you meet your luxury real estate clientele where they are and draw them to your other digital assets. The content you post should be entertaining and engaging, and help guide followers to your website, generating leads and conversions. 

4. Boost SEO 

Getting people to your website depends largely on search engine optimization (SEO). What many real estate marketers aren’t aware of is that SEO can actually be improved by your social media presence. Yes, the content on your website is critical, but having a well-rounded online presence also factors into search engine algorithms and can help you move towards that coveted top spot. 

Sharing your content on social media, for example, helps to build up a network of backlinks, which are one of the top factors that algorithms use to determine search engine rank. Not only that, social media platforms are ideal places to share information about your luxury real estate brand, such as name, address, and phone number. Believe it or not, keeping these simple pieces of information accurate and up to date in multiple locations online strengthens your SEO. 

The bottom line 

Luxury real estate marketing is a fiercely competitive field, but used effectively, social media offers a key set of tools to set your brand apart. Invest in a strategic social media marketing campaign, and watch your brand awareness, reputation, and conversion rate grow. 

Related Posts: 

• 5 Real Estate Instagram Accounts You Should be Following 
• The Top 3 Social Media Mistakes Real Estate Brands Still Make 
• Infographic: Real Estate Social Media Marketing Strategies

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Using Online Virtual Tours to Sell and Lease Property

by Elizabeth Hines | Feb 7, 2018 | Blog, Content Marketing, Real Estate Marketing | 0 comments

These 4 tips will help you create virtual tours that drive prospective buyers and tenants to buy or lease your properties.

As a real estate marketer, one of the most powerful tools at your disposal is the imagination of your potential buyers and renters. You’re most likely to sell them on your property when they can envision themselves in the space.

Today, nearly all prospective buyers and tenants research properties online before visiting them in person. This is great if you have a strong digital presence. It’s unfortunate for the many properties that are underrepresented by dated websites and listings. And, for those with adequate web presences — even if your content is decent, prospects may be crossing your property off their list if they can’t imagine themselves in your space.

Enter the virtual tour.

A virtual tour gives potential buyers and renters the chance to fully immerse and imagine themselves in your property. Virtual tours help prospects fall in love with places before they’ve even visited. They are becoming almost as important as any showing or open house in today’s market.

As more and more real estate marketers hop on the virtual tour bandwagon, it’s important to keep pace, and make sure your offerings are hitting the right marks. The National Association of Realtors published a list of ways to dress up your virtual tours. We’re summarizing the key takeaways below.

4 tips for creating property-moving virtual tours

1. Create an interactive floor plan.

Vendors like TourVista, Flyinside.com, VHT, MapsAlive, and floorplansonline allow you to create interactive floor plans, so your buyers and renters can get a sense of how the space is laid out. You can display an illustrated map, allowing users to click on areas of the floor plan to see an image or, better yet, a video clip from that perspective.

2. Guide them to the improvements.

Rather than relying on your buyers to imagine how new carpets or cabinets would look, show them. Tools like Obeo’s StyleDesigner allow you to virtually decorate your space, send the images to prospects, or allow them to do the decorating themselves.

3. Use plenty of high-quality images.

The more photos you include, the more effective your virtual tour will be. Using high-definition photos allows your clients to experience your property even more realistically. This goes for photos within the property and photos of the neighborhood, views, and surrounding city or town.

4. Use 3-D.

Microsoft rolled out its Photosynth stitching technology several years ago, taking two dimensional images and re-rendering them in a navigable 3-D image. You can create these renderings with pictures from any digital camera or mobile device and free software from Microsoft. Your buyers and renters can navigate through the property from the comfort of their living room sofas.

Related posts:

• Social Media Trends for 2018 Real Estate Marketers Need to Know
• Social Media Can Be a Strategic Weapon in Real Estate Marketing
• 4 Steps to Building a Successful DIY Content Marketing Strategy for Real Estate

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Top 5 Real Estate Marketing Tactics

by Katie Russell | Sep 3, 2019 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

Here are 5 real estate marketing tactics to increase website traffic, user engagement and leads. 

As a real estate marketer, you’re always looking for ways to find more clients and grow your business. You already understand the need for a marketing strategy. But sometimes it’s challenging to identify the most effective marketing tactics to reach your audience.  

The following are 5 real estate marketing tactics that are especially useful for engaging with prospects for luxury development projects. 

1. Use AR and VR 

Images are central to all types of digital marketing but they’re absolutely crucial when it comes to real estate. If you want to showcase the best of your luxury properties, it’s essential to display compelling, high-quality photos. You can make your imagery stand out even more by using the latest technology such as AR and VR.  

 It’s now possible to give prospects a virtual tour of your properties using virtual reality (VR) or augmented reality (AR). VentureBeat asks if such technology will mean the end of open houses. There’s still a lot to be said for giving people live tours of properties, of course. But VR and AR can give non-local prospects (or busy nearby ones) a great introduction to your luxury properties. Unless you’re experienced with photography, hiring a skilled real estate photographer can be a worthwhile investment.  

2. Add Distinctive Features to Your Properties

Customers in the luxury real estate market like to see unique amenities that set a property apart from others. Quality photos are, for obvious reasons, the foundation of real estate marketing. As already noted, you can increase engagement by using creative and high-tech methods such as VR and AR. It also helps to have interesting and unique items to display in your photos (as well as videos).  

 Images of eye-catching details, decor, and amenities make your property memorable. Wellness amenities, for example, are quite popular in any type of luxury development. This includes yoga studios, meditation areas, tranquility-inducing artwork, and comfortable seating areas, off of which can be featured in your marketing. You can add many such elements without going to great trouble or expense. Repurpose existing spaces for a quick shot at little cost.  

3. Use Postcards for Website Traffic

Real estate professionals generally focus on digital marketing today — and for good reason. Digital ads, your website, social media, and email are the most direct and economical ways to reach your audience. This doesn’t mean you should completely ignore traditional, offline methods. Direct mail, especially postcards, can be an effective tool to supplement your digital efforts. Postcards are highly visible and relatively cheap to send. You can use them to send prospects to your website. 

4. Create Stories on Instagram or Facebook

The Stories feature on Instagram and Facebook lets you create targeted content for your luxury development prospects. This is spontaneous, short-lived content that your followers can see for 24 hours. You can use Stories to provide quick tours of properties, to discuss real estate trends, or to give advice to potential buyers or sellers. You can also create engaging polls and contests on Instagram and Facebook, and use Stories to promote them. If you want to amplify your reach, leverage paid advertising.  

5. Tap Into the Power of Video Marketing 

Videos are one of the best ways to reach your real estate prospects. People are consuming more and more videos, on YouTube, other video sharing sites such as Vimeo websites, and on social media. You can use videos to give tours of your properties or to discuss the real estate industry in general. There are several key benefits to video marketing for real estate. You can showcase properties, establish your credibility as an expert, and drive traffic to your website. Once you create a video, you can use it in multiple ways: upload it to YouTube, post it on your website, share it on social media, etc. 

 These are some of the best tactics to grow your luxury real estate business. And they all work even better in unison. A variety of methods build traffic and send prospects to the most appropriate place. Digital marketing is always evolving so it’s important to stay current with the very latest trends and tactics.  

Related posts:

• Top 5 Real Estate Marketing Influencers
• The Role of Social Media in Luxury Real Estate Marketing
• 4 Real Estate Marketing Trends 2018