---

Measuring Content Marketing Success? Check Out Our Top 3 Posts for Analytics and ROI

by Katie Russell | Jan 8, 2019 | Blog, Content Marketing, Real Estate Marketing | 0 comments

Measuring content marketing success for real estate can seem like a daunting task. Our top 3 blog posts on analytics and ROI will keep you on track.  

We talk a lot here at Fronetics Real Estate about the importance of a data-driven approach when it comes to measuring content marketing success for real estate. Without a documented strategy, your efforts are likely to be scattershot and aimless. To grow your business strategically, you need to track your efforts, analyze successes and failures, and determine ROI.  

This year, we’ve focused on analytics and ROI several times on our blog. Measuring content marketing success can often seem daunting, so we’ve aimed to share some tools that work for us. We’ve discussed why it’s important to benchmark your content marketing efforts against competitive properties, published a guide for real estate marketers to measure that ever-elusive brand awareness, and offered up a monthly marketing reporting template to help you track the right metrics. 

Here are our top three most read analytics and ROI posts for 2018. 

1. What Metrics Should You Track in Real Estate Marketing? (It’s key to measuring content marketing success) 

Traditional real estate marketing involved a lot of “post and pray.” That is, marketers would place ads in local publications, on billboards, and with other traditional media outlets and hope that buyers and tenants would read them and take interest. 

Our monthly marketing reporting template for real estate will help you measure success, drive strategy, and demonstrate ROI. Read more. 

2. Why You Should Benchmark Real Estate Marketing Against Competitive Properties 

When people are searching the internet for apartments or condos, what are they seeing? Part of an effective, data-driven marketing strategy is regularly taking the time to benchmark real estate marketing against competitive properties. 

We all know that competition drives results. Take Elaine Thompson and Michael Phelps. In August 2016, Thompson claimed the title of the world’s fastest woman, and Michael Phelps became the most decorated Olympian of all time.  They achieved these incredible feats by continuously pushing themselves to do better — and they weren’t just tracking and measuring their personal performance.  Read more. 

3. How to Measure Brand Awareness: A Guide for Real Estate Marketers 

When it comes to selling property — particularly luxury properties — growing brand awareness is an important goal. Prospective buyers need to know that your property exists and that it can provide the kind of lifestyle that they’re looking for. 

Measuring how well you’re doing at getting the word out about your brand and property/properties is critical to optimizing your marketing strategy. But measuring brand awareness can be tricky. Read more. 

A final word

Thank you for making us your go-to source for real estate content marketing insights. Please join us in 2019 to learn the latest on measuring content marketing success and everything else you need to grow your real estate business.

Related posts:

• Three Ways to Boost Your Real Estate Marketing with Video 
• Infographic: Real Estate Social Media Strategies 
• Video: How Content Marketing for Real Estate Can Help Sell Properties 

---

5 Luxury Real Estate Brands that Use Content Marketing to Sell Property

by Elizabeth Hines | Mar 21, 2018 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

Some of the biggest names in luxury real estate use content marketing to sell property.

Content marketing and luxury real estate are a match made in heaven. It’s an extremely powerful tool to attract visitors, convert them into leads, and convert leads to deals.

That’s largely because real estate buyers — especially luxury real estate buyers — are more connected than ever before. They have a proliferation of digital tools available to them with which to make purchase decisions. Smart real estate brands understand this reality and can use it to their advantage. How? It’s called content marketing.

Developers use content marketing to sell luxury real estate by creating high-quality, original content that attracts potential buyers searching the internet. It helps them grow brand awareness, drive traffic to the property website, and generate and nurture leads.

To give you some inspiration, here are 5 luxury real estate brands who have seen their sales transform as a result of adopting a content marketing strategy.

5 luxury brands to use content marketing to sell property

1) Corcoran Real Estate Group

Corcoran Real Estate Group has embraced content marketing and seen significant benefits. The New York City-based real estate brand increased their social media efforts and started posting two blog posts a week.

A spokesperson for the company says, “The main thing we’ve seen is that the quality of the referral traffic back into our main website has significantly improved. And not only are we seeing more traffic coming in, but visitors coming in from social media sites are staying longer and looking at more things — something we had also seen with search engines, but not in such large numbers.”

2) Long & Foster

Long & Foster is using a beautifully designed e-magazine to showcase luxury properties through an extensive online campaign targeting luxury clients. The online campaign drives traffic to the e-book and the website. 

3) William Lyon Homes

William Lyons Homes connects available luxury properties to over 6,000 people through a multitude of social media platforms. This residential home builder links social followers to relevant articles, outside press coverage, and traditional marketing resources that serve to build on the lifestyle brand of each property.

4) Extell

Like Corcoran, Extell recognizes the value of blog content to attract visitors and nurture leads. The New York firm uses its blog to highlight not only its building with luxury condo units for sale, but also additional relevant information such as neighborhood amenities, seasonal local weather, and area restaurants.

5) Millennium Partners

Millennium Partners sells luxury real estate in the hottest markets across the United States. The firm has embraced content marketing as part of their overall marketing strategy. Millennium Tower’s Facebook page not only shares construction progress, sales information, and related press coverage, but neighborhood amenities, industry trends, and an array of visual content that’s more often than not shared widely by followers.

These are just a few of the many luxury brands that use content marketing to sell real estate. They’re meeting buyers where they are — in the digital space. If you’re not there, too, you’re missing out.

Related posts:

• 7 Ways Content Marketing Helps Sell Luxury Real Estate
• Social Media Trends for 2018 Real Estate Marketers Need to Know
• Social Media Can Be a Strategic Weapon in Real Estate Marketing

---

What You Should Know About Real Estate Chatbots: An Introduction

by Elizabeth Hines | Jul 31, 2018 | Content Marketing, Current Events, Real Estate Marketing, Social Media | 0 comments

To reach your future customers, don’t ignore the significance of real estate chatbots in shaping the content marketing landscape. 

Chatbots are the latest trend in artificial intelligence for marketers, and the real estate sector should be taking note. 

Real estate chatbots can help automate and improve some of your marketing and customer service efforts. But to get the most out of these automated systems, you first need to understand what they are and how they work. 

What is a chatbot? 

A chatbot is a computer program that simulates human conversation using auditory or textual methods. Basically, it’s a software that communicates with your customer inside a messaging app, like Facebook Messenger. Chatbots are similar to email marketing, but rather than ending up in your inbox, they communicate through a messaging app. 

Real estate chatbots are typically used to converse with potential clients at the very top of the funnel — people you don’t know, and who might or might not be ready to move on to the next stage of the process.  

Why are chatbots so popular? 

As our mobile devices continue to change the way buyers receive and interact with our brands and properties, messaging-app usage has skyrocketed. In fact, 2017 saw a 69% increase in messaging-app users from the previous year. Business Insider reports the number of people on messaging apps surpassed the number of users on social networks. From iMessage to Facebook Messenger, mobile users are leaning more toward this newer technology to communicate with friends and family. 

Why the big drop for email? Because people are buried in emails. For example, the average office employee receives 121 emails per day. Of those 121 emails, only around 20% are opened — and click-through rates are even lower. More and more companies have stuffed inboxes with repeated emails. Over-communication is the number one reason that readers unsubscribe to your email list. Chatbots have alleviated the inbox drama. 

How can a real estate chatbot help my business? 

Quality messaging without the spam 

Real estate chatbots take the spam out of email marketing. When companies market on a messaging app, they create an easier way for leads to receive educational messages about their brand and properties. Chatbots are an easy and fun way for potential buyers and renters to engage with your brand, getting answers to their questions and quality messaging about your products and services. 

Ease of tracking and segmenting 

Your brand will also appreciate the ease of tracking and segmenting your leads through chatbots. Take Facebook Messenger for example; using messenger bots, you can identify who your potential buyers and renters are in less than a minute. No other platform (email, social media) can get you that information as quickly or efficiently. 

Increased audience engagement 

Getting your audience to subscribe to your real estate chatbots is much easier than email subscriptions. Why? The ease of usage and lack of friction on messaging apps creates a more positive customer experience. Businesses can set up chatbots to message any user who comments on your social media pages. They can retarget people who have left your site, offering special discounts or promotions on your properties. And chatbots can also nurture the sales process by notifying you of potential customers that request a specific action during their interaction with your chatbot. 

How do I create a chatbot? 

There are plenty of chatbot-building platforms available online. Before you pick a platform, make sure you do your research. Here are three of our favorite chatbot-building platforms. 

1. Chatfuel 

This chatbot engine will do most of the hard work for you, ideal for those lacking programming experience. MTV, TechCrunch, BuzzFeed, British Airways, and Adidas are said to have used Chatfuel to create their chatbots, along with almost 20,000 other users across the globe. The user interface is easy and slick, meaning you could create a chatbot in less than 15 minutes! 

2. Chatscript 

Launched back in 2011, ChatScript is a “next generation chatbot engine,” which has won the Loebner Prize (awarded for the most human-like examples of artificial intelligence) four times. It provides an open source framework for developers to build and deploy chatbots. 

3. Facebook ‘Bots for Messenger’ 

At its F8 developer conference in April, Facebook launched Bots for Messenger, a tool which allows developers and businesses to build chatbots for its Messenger platform (which is used by almost a billion people). Developers build bots, submit them for review, and then Facebook decides which ones get onto Messenger. The three main capabilities are its send/receive API, generic message templates, and the ability to customize the welcome screen users first see when interacting with your bot. 

Messaging automation is the new email automation. Brands will be looking to join the chatbot craze for the ease, convenience, and the positive audience experience. Have you tried a chatbot program yet? We’d love to hear from you about your experience. 

Related posts:

• 10 Social Media Statistics for Real Estate Marketers 2018
• Social Media Trends for 2018 Real Estate Marketers Need to Know
• 10 Must-Follow Blogs for Real Estate Marketers

---

Announcing Fronetics Real Estate’s Official Launch

by Elizabeth Hines | Sep 12, 2017 | Blog, Content Marketing, Current Events, Real Estate Marketing | 0 comments

Fronetics Real Estate brings digital and content marketing expertise to residential and commercial real estate clients.

It’s a big day for Fronetics! We’re officially launching our new brand, Fronetics Real Estate (FRE), offering digital and content marketing services to residential and commercial real estate clients.

Over the last two decades, real estate has seen a major shift in buyer behavior, with buyers now conducting the majority of their research online. Content marketing is an approach that puts real estate marketers in charge of the way prospective buyers and tenants perceive and interact with their properties. The strategic creation and distribution of content helps properties:

• Build brand awareness
• Generate prospects
• Lower cost per lead
• Increase occupancy
• Drive sales
• Improve retention

As content marketing experts, Fronetics Real Estate is uniquely positioned in the real estate industry. Firstly, we have a proven history of success with content marketing for real estate. Our clients benefit from having a dedicated account team that works exclusively with real estate clients — they know how to help them succeed.

Secondly, our approach is unique in that it starts with data and ends with measurable results. We design and execute a strategy that aligns with your business objectives. That way, our clients see movement where it matters: lower cost per lead, higher occupancy, and faster sales.

Real estate marketing services

Fronetics Real Estate’s portfolio of digital and content marketing services includes:

• Content marketing: strategy development, content creation, and execution
• Social media: strategy, management, distribution, advertising
• Email marketing: templates, marketing emails, workflows, and newsletters
• Website development: branding, design, maintenance, and content creation
• Paid advertising: pay-per-click and social media advertising
• Sales enablement: reporting and analysis, sales content optimization, automation

Whether you have luxury condominiums, for-rent apartments, a planned community, commercial properties, or mixed-use/retail space, we would love to show you about how Fronetics Real Estate can help you reach today’s prospective buyers and tenants. Schedule a free competitive analysis, subscribe to our blog, or contact us for more information.

Read the official press release.

Related posts:

• When Traditional Real Estate Marketing Methods Stop Working, Try Digital Marketing
• How Content Marketing Increased Real Estate Sales by 37% in 90 Days
• 5 Tips for Building a Successful Real Estate Social Media Marketing Program

---

Our Services

by Kate Lee | Oct 30, 2014

Our Services We help developers, marketing firms, and property management companies modernize their real estate marketing. In short, we can manage everything from strategy development to execution — or whichever pieces you need off your plate so that you can focus on...