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Infographic: Content Marketing Statistics Every Real Estate Marketer Should Know

by Elizabeth Hines | Oct 23, 2018 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

It’s a given that if you’re a real estate marketer, content marketing should be a big part of your strategy. These are the content marketing statistics you should know about.

Real estate marketers should definitely be adding inbound marketing (content marketing) to your arsenal if you want to reach occupancy at your property. This doesn’t just mean the occasional blog or social media post. We’re talking a full range of content: video, high-value resources, etc.

We’ve pulled some of what we think are the most interesting content marketing statistics out there right now. Take a look at our infographic at the bottom of this post. We hope it will help spark some ideas for you own successful real estate marketing strategy.

Content marketing statistics — the big takeaways

This shouldn’t come as a surprise: the biggest thing you should be taking away from these statistics is that a well-documented, consistent content marketing strategy absolutely needs to be part of your overall business model.

Consider this: 90% of home buyers look online to find their next home, and 70% of them will be getting a sense for who you are through your online content. And by content, we don’t mean ads. we mean the inbound marketing materials like blog posts, videos, case studies, ebooks, and other content that you produce.

The content you create, curate, and share is the single best brand ambassador you have. Too many real estate marketers take a passive approach to their online reputations, rather than taking control of this goldmine of a resource. Content marketing is about using your expertise and what’s special about your brand to become a resource for your audience, and to generate leads by developing meaningful and lasting relationships with your prospects.

We’ve pulled together this infographic of content marketing statistics to give you a full picture of the value of content marketing when it comes to real estate.

Infographic: content marketing statistics for real estate marketers

Data for the infographic came from REASS. (Made with Canva)

Related posts:

• 10 Quick Ways to Grow Brand Awareness
• 4 Types of Content You Need to Sell Real Estate (Besides Listings)
• How to Use Guest Posting as Part of Your Content Strategy

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How Digital Marketing for Real Estate Can Help Sell Properties

by Katie Russell | Jun 11, 2019 | Blog, Content Marketing, Real Estate Marketing | 0 comments

Digital marketing is the newest way to brand real estate. Here are the best ways to begin a digital marketing strategy for real estate that will help reach prospective buyers and tenants to ultimately close deals. 

Increasingly, marketers are realizing the benefits of digital marketing for real estate over traditional types of marketing. From cost savings to increased lead generation, digital marketing can do wonders for your real estate business.  

Real estate professionals are starting to catch on. According to Placester’s 2018 Real Estate Marketing Strategy Survey Report, 42.1% of real estate professionals surveyed plan to experiment with developing new types of content. And a whopping 94.1% plan to focus on creating new and unique content for their websites. 

What is digital marketing? 

Digital marketing is a new way to brand real estate through digital content and social media. A form of inbound marketing, digital marketing focuses on audiences finding you, allowing you to establish your brand as an industry leader, and let interested audiences come to you and your properties. This way, you draw in leads through interesting and engaging content. 

Blog posts, social media, infographics, white papers, and videos are all types of content that you can use to market your brand. Blog posts that talk up the neighborhood in which your property is located, infographics that explain the purchasing process, or a white paper on how to search for an apartment are just a few examples of effective real estate content marketing. 

How does digital marketing for real estate help you boost sales? 

Particularly when it comes to luxury real estate, content marketing can help you in all kinds of ways. Most notably, it can: 

• help you connect with qualified buyers; 
• broaden your brand awareness;  
• drive traffic to your property website; 
• communicate real-time updates to potential buyers; 
• generate leads; 
• nurture leads; and 
• sell your properties. 

Where do I start? 

If you’re looking to get started with digital and content marketing, FRE’s Director of Strategy Jennifer Yim recommends starting with social media and a blog.  

“These tools can help you reach prospective buyers and tenants, nurture leads, and close deals,” says Yim. 

Digital marketing is a new approach to an old strategy—one that’s putting real estate marketers in charge of the way potential buyers interact with their properties.

Need help getting started? Give us a call.

Related posts:

• Infographic: Content Marketing Statistics Every Real Estate Marketer Should Know
• 4 Types of Content Real Estate Marketers Need to Be Using
• How to Use Guest Posting as Part of Your Content Strategy

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Top Real Estate Marketing Posts 2018

by Elizabeth Hines | Dec 11, 2018 | Blog, Content Marketing, Real Estate Marketing | 0 comments

Here are Fronetics Real Estate’s most-viewed real estate marketing posts from the last year. 

2018 was a big year for Fronetics Real Estate. We celebrated our first birthday in September, marking one year since the launch. Despite our youth, FRE is born out of longstanding expertise in real estate marketing. Our team has been working with residential and commercial real estate clients for many years under our parent brand, Fronetics. 

We aim to bring that same expertise to the readers of our blog at FRE. Below are our top viewed real estate marketing posts from this year. 

1. 5 Luxury Real Estate Brands that Use Content Marketing to Sell Property 

Content marketing and luxury real estate are a match made in heaven. This extremely powerful tool can attract visitors, convert them into leads, and convert leads to deals. That’s largely because real estate buyers — especially luxury real estate buyers — are more connected than ever before. Smart real estate brands understand this reality and are using it to their advantage through content marketing. Read more. 

2. 4 Real Estate Marketing Trends 2018 

Digital marketing platform Placester recently published the results of its 2018 Real Estate Marketing Survey. We pulled out the top 4 takeaways from the survey here. Interestingly, these real estate marketing trends align with those we are seeing with our clients as well. In general, real estate marketers are focused on leads: acquiring valid potential buyers and then turning them into sales. It makes sense, then, that many are turning to content marketing as a strategy, as it can be a highly effective lead-generation engine. Read more. 

3. 7 Ways Content Marketing Helps Sell Luxury Real Estate 

It’s no secret that, when it comes to driving luxury real estate sales, content marketing, like real estate marketing posts, works. According to Placester’s 2018 Real Estate Marketing Strategy Survey Report, 42.1% of real estate professionals surveyed plan to experiment with developing new types of content they haven’t tried. And a whopping 94.1% plan to focus on creating new and unique content for their websites. Here are 7 ways that content marketing can help you sell luxury real estate. Read more.

4. 10 Quick Ways to Grow Brand Awareness 

If you’re building a new property, or just rebranding an old one with a bad reputation, you want to get the word out quickly about what your project is all about. It’s called brand awareness. To grow brand awareness requires a proactive approach. Some companies turn to traditional methods, such as billboards. But it’s important to think about your digital strategy, as well, since the vast majority of real estate research occurs online. Read more. 

5. 4 Ways a Blog Can Help You Sell Real Estate 

You might think that it seems silly to keep up a blog for your property or real estate company. Writing real estate marketing posts can be a significant time investment, and you may wonder who would even want to read your blog after all. But blogs do so much more for real estate than provide news and updates to a small community of interested parties. Read more. 

6. Using Online Virtual Tours to Sell and Lease Property 

As a real estate marketer, one of the most powerful tools at your disposal is the imagination of your potential buyers and renters. You’re most likely to sell them on your property when they can envision themselves in the space. The National Association of Realtors published a list of ways to dress up your virtual tours. We’re summarizing the key takeaways here. Read more.

7. Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template 

Having a documented strategy is critical for content marketing success. An important extension of that idea is making sure your blog content is well-organized and aligns closely with your content strategy. We have created a blog editorial calendar template to help you organize and improve your real estate content marketing efforts. Read more. 

8. Fronetics Real Estate Blog Named Top 60 Real Estate Marketing Blog 

We are pleased to announce that Fronetics Real Estate’s blog was included on a list of the best real estate marketing blogs. Feedspot’s Top 60 Real Estate Marketing Blogs & Websites for Real Estate Marketers features a number of valuable media resources for the industry. Fronetics Real Estate is honored to be included — particularly since we’ve only been live for six months. Read more. 

9. 5 TED Talks for Real Estate Marketers 

The popularity of TED Talks seems to have increased recently. A decade ago, the lecture series focused on technology, education, and design wasn’t a household name. Today, the number of views total well over 1 billion. TED Talks can be inspiring and full of useful information from thought leaders in all aspects of the field. Here are 5 that we think real estate marketers should watch right now. Read more. 

10. 10 Must-Follow Blogs for Real Estate Marketers 

One of the most exciting aspects of real estate marketing is that there’s always something new to learn. As technologies constantly evolve, there is an ever-growing field of ideas being generated and discussed—and every real estate marketer should be a part of it! We’ve compiled this list, letting you in on 10 of our favorite blogs that we think you should be following, too. Read more. 

Make sure you follow our blog in 2019 to for insights and tips on how content marketing can help you grow your real estate business by generating and capturing more leads.  

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Top Real Estate Marketing Trends 2019

by Katie Russell | Jan 15, 2019 | Blog, Content Marketing, Real Estate Marketing | 0 comments

It’s the start of a new year, and that means savvy marketers are looking to stay ahead of the curve. These top real estate marketing trends are what we see coming for 2019.

Real estate is a competitive and ever-changing industry. Just when your business settles into a successful routine, new marketing tactics and trends can throw you a curve ball. But being aware of the forces shaping the industry is the best way to hit your marketing efforts out of the park this new year. Here are the four top real estate marketing trends that we see coming in 2019.

1) It’s all about the video

If you’re a frequent reader of our blog, you’ll know that we’ve been writing about the astronomical rise of video in real estate marketing for a while now. We can’t stress it enough: video is here to stay, and it’s time your business starts embracing it as a highly effective content marketing tool.

Part of what makes video such an appealing form of content is its inherent shareability, which drives organic traffic. Getting your content and properties out to your base audience is one thing but empowering that audience to be your ambassadors is a huge next step. Creating appealing, engaging video is an ideal way to give your target audience material to share with their networks—with the potential to expand your reach exponentially.

2) People are craving authenticity

One of the dangers of a strong marketing presence is that it can almost become too smart and slick for its own good. It’s no surprise that, as Instagram edges us all towards posting only carefully curated, perfectly doctored reality, companies are likewise looking to share nothing but perfection.

But increasingly, social media users are craving authenticity. Of course, this doesn’t mean creating and sharing sloppy content, but it does mean allowing your followers to get a real, honest sense of your company and properties through the content you post on social media. Let your social media platforms be places where you engage your followers through compelling content that says something about the culture of your business and your passion for real estate.

3) Keep it personal

In a world of bots, robocalls, and AI, don’t underestimate the power of the personal. Much as users are seeking authenticity from marketers on social media, your potential buyers and renters will respond all the better to personalized content and relationship-building.

Whenever you can, add a personal touch to your communication with your audience. This doesn’t just mean adding their names to emails—in fact, marketing automation can (perhaps paradoxically) be your secret weapon when it comes to developing personal communication with potential buyers and renters. (Check our guide to marketing automation tools for real estate marketers here.)

4) Get creative

Writing and talking about creativity is a bit of a paradox. As soon as trends start to catch on and become, well—trends, they’re no longer shiny new innovations. One thing we can say for certain about the new year, and the future of real estate marketing going forward, is that creativity is going to be key.

While we can’t tell you exactly how to be creative, we can give you tips for developing an environment in which creativity can thrive. Being aware of trends, benchmarking your marketing efforts against those of your competitors, reading industry blogs, and listening to your client-base are just a few key ways to foster a culture of marketing creativity.

Related posts:

• 4 Real Estate Marketing Trends 2018
• Infographic: Real Estate Marketing Trends 2018
• 10 Social Media Statistics for Real Estate Marketers 2018

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10 Must-Follow Blogs for Real Estate Marketers

by Elizabeth Hines | May 2, 2018 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

We recommend these blogs for real estate marketers who want to learn more about content marketing, social media, the real estate industry, and more.

One of the most exciting aspects of real estate marketing is that there’s always something new to learn. As technologies constantly evolve, there is an ever-growing field of ideas being generated and discussed—and every real estate marketer should be a part of it!

We’ve compiled this list, letting you in on 10 of our favorite blogs that we think you should be following, too. You’ll find information and ideas about overall best practices, social media use, writing effective content, and more.

10 must-follow blogs for real estate marketers

1) HubSpot Marketing

HubSpot Marketing is a phenomenal resource for all content marketers, including real estate marketers. It covers everything you need to know to become a marketing whiz. Topics include SEO, blogging, social media, lead generation, email marketing, lead management, analytics, and more.

2) Social Media Today

Social Media Today is a great go-to resource for all things social media. The blog frequently features insights from leaders in the field. And SMT’s team of influencers covers topics including social media developments, trending, social marketing, digital strategy, and content marketing.

3) Propmodo Real Estate

Propmodo Real Estate is the place for cutting-edge insights into how technology is changing the way commercial real estate is acquired, managed, and used. This multimedia site follows people, practices, and tools that are shaping the business of real estate.

4) RIS Media

RIS Media’s blog is a good resource for practical, actionable marketing tips. You can find articles that guide you through things like landing pages and community pages, as well as wider insights and market reports.

5) BombBomb

Another real estate-specific site, BombBomb’s blog is dedicated to building relationships through video to create more opportunities in email, text, and social media. It’s particularly strong on email marketing, which is still the most profitable form of marketing online.

6) Quicksprout

While he doesn’t focus specifically on real estate, Quicksprout writer Neil Patel shares excellent advice for getting and converting traffic. It’s not difficult to find actionable ideas and apply them to real estate marketing.

7) Geek Estate

Another good choice for the tech-savvy marketer, Geek Estate focuses on what’s happening in real estate technology — for example, the changes happening with Zillow and Trulia. This is a great resource for being on the cutting-edge of upcoming trends.

8) OutBound Engine

A good resource for the nuts and bolts of lead generation tactics, OutBound Engine has practical tips and catchy, readable material.

9) Backlinko

Backlinko is your new go-to for all things SEO. Since real estate marketers often struggle with search engine ranking, Backlinko offers real estate-specific SEO articles chock full of great advice.

10) Get Vero

GetVero is another great choice for email marketing ideas. While not real estate-specific, this blog details newsletters, drip sequences, follow-ups, and more.

What blogs for real estate do you follow?

Related posts:

• A Visual Guide to Social Media Posting Frequency for Real Estate
• 4 Types of Content You Need to Sell Real Estate (Besides Listings)
• 4 Real Estate Marketing Trends 2018