---

4 SEO Tips to Improve Your Real Estate Website Ranking

by Katie Russell | Mar 17, 2020 | Blog, Content Marketing, Real Estate Marketing | 0 comments

Search engines are constantly changing, but these 4 SEO tips will ensure marketers can improve their real estate website ranking. 

---

Highlights:

• Google’s primary focus is delivering the most accurate information to meet user’s searches.
• You should start thinking about the major themes of your content (your property!) and then build posts and website pages to support them.
• Reviews are an easy (and free!) way to help boost your real estate website ranking.

---

More and more marketers believe that SEO is dead. So much so that 210 people search “is SEO dead” every day. But we do not subscribe to this mentality. 

93% of all online experiences begin with a search. And why shouldn’t they? The internet is full of useful information. So there’s no reason that your website shouldn’t be at the top of the search results. But as the enormous amount of content being published daily continues to grow, it has become harder and harder to rank on search engines. 

Google’s algorithm to rank websites is constantly changing. And for good reason — people are changing, too. As the needs of users evolve, so does Google’s need to stay ahead of the curve. As the leading search engine in the world, Google’s primary focus is delivering the most accurate information to meet user’s searches. 

So how do you improve real estate website ranking? In other words, how do you get your real estate website, and more importantly, your properties, to the top of the search results page? How do you deliver accurate, informative content that Google deems worthy? Here are four tips to help boost your SEO ranking. 

4 SEO tips to improve your real estate website ranking 

1. Keyword research

People are now searching with a phrase or question rather than a single term. In response, search engine development has focused on natural language processing — meaning search engines now analyze phrases as a whole rather than a single keyword. That essentially means they evaluate a site’s content regarding an entire topic rather than its use of a particular word in order to deliver the best answers to users’ queries.  

To improve your SEO ranking, stop trying to rank for a small set of keywords. What’s important is broad visibility across a topic. You should start thinking about the major themes of your content (your property!) and then build posts and website pages to support them. 

2. Optimize for mobile

In 2019, mobile traffic accounted for more than half of internet traffic, and that percentage is growing. Google reported that more searches take place on mobile devices than on desktops. In response to this trend, Google’s algorithms rank mobile-friendly web pages higher in search results than desktop pages. 

93% of home buyers start their search online. And since we know mobile traffic is growing at a rapid pace, it’s imperative your website be optimized for mobile use. Some easy ways to optimize for mobile include: 

• Utilize website design specific to mobile  
• Make sure pages are high speed 
• Minimize pop ups 
• Don’t block CSS, JavaScript, or images 

3. Review management

90% of consumers read reviews before contacting a business and 72% of consumers will take action only after reading a positive review. If you’re trying to gain exposure for your property, start by using the positive reviews of other residents and clients.  

Late last year, Darren Shaw of Whitespark released the findings from his annual Google Local Rankings Survey. The survey found that reviews accounted for 15.44% of how Google ranks a local business.  

Missing an abundance of reviews? Just ask! If clients have expressed their appreciation for your services, don’t be afraid to ask them for a positive review on Google. These reviews are an easy (and free!) way to help boost your real estate website ranking. 

4. Video

We’ve been talking about the benefits of video for a while now. Having video on your landing page will robustly improve your SEO. Video increases conversion rates, improves bounce rates, and boosts overall time on sites. 

Search engines use bounce rates to rank pages — a low bounce rate and high user retention rate are indicators of strong content and high relevance to your perspective buyers. Consequently, Google is strongly emphasizing these metrics in its ranking algorithm. Video keeps users on your site better than just about anything else and is therefore one of the most effective ways to boost SEO. 

Need more tips to boost your real estate website ranking. We can help! In fact, we’d be happy to do it all for you.  

Related posts: 

• The Role of Social Media in Luxury Real Estate Marketing 
• 4 Real Estate Blogging Tools You Should be Using 
• Infographic: Statistics that Prove Why Your Real Estate Marketing Needs to Include a Blog 

---

Top 5 Real Estate Marketing Influencers

by Katie Russell | May 14, 2019 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

Influencer marketing capitalizes on the relationship between popular influencers and their followers to help your property get in front of the right buyers. Here are five of the top real estate marketing influencers in 2019. 

---

Highlights:

•  Influencer marketing is a form of marketing in which real estate marketers identify individuals who have influence over potential buyers and create marketing campaigns and activities around them.
• Real estate buyers trust influencers talking about your properties more than they trust you talking about yourself. 
• Here are five of the top real estate marketing influencers whose content marketing strategies are driving their success. 

---

Influencer marketing is a form of marketing in which real estate marketers identify individuals who have influence over potential buyers and create marketing campaigns and activities around these influencers. Why is this so effective? Because real estate buyers trust influencers talking about your properties more than they trust you talking about yourself. 

Is influencer marketing effective? 

The State of Influencer Marketing 2019 report shows that real estate marketers are already taking full advantage of this trend with 91% of marketers finding influencer marketing to be effective. 

With the real estate industry constantly changing, it’s imperative for marketers to stay on top of new trends. There are tons of talented marketers posting daily content to attract new buyers. Here are five of the top real estate marketing influencers whose content marketing strategies are driving their success. 

Top 5 real estate marketing influencers 

1. Jay Baer

Jay Baer has 26 years of marketing and customer service expertise teaching businesses how to create a different customer experience that they notice and talk about. He is a New York Times best-selling author, founder of Convince and Convert, and co-author of Youtility for Real Estate. The book focuses on the core premise of Youtility — making your marketing so useful that people would pay for it — and shows how it works for real estate. With over 14,000 followers on Instagram alone, his blog, video, and social media posts are packed full of content marketing tips and are an excellent resource for real estate marketers.  

2. Tom Ferry

Founder of Tom Ferry International, Ferry is a real estate coach and best-selling author of Life! By Design and Mindset, Model and Marketing! Ranked the #1 Real Estate Educator by Swanepoel Power 200 and racking up almost 50,000 Twitter followers, Ferry’s ever-growing influence impacts professionals in a wide variety of ways, including rigorous accountability coaching. His popular show, #TomFerryShow, delivers free, fresh, and relevant weekly real estate tips.  

3. AmyChorew 

Amy Chorew is a learning and technology trend expert, author, speaker, social media maven, and realtor. She is an expert on leveraging online marketing tools to dramatically increase property sales and is currently developing the learning platform for Better Homes and Gardens Real Estate. Chorew has over 20,000 Twitter followers and posts daily marketing tips aimed at real estate brands and developers.  

4. Katie Lance

Katie Lance is strategist who specializes in social media and content marketing. She has worked with many real estate brands, including RE/MAXX LLC, Docusign, Homekeepr, and hundreds more. Lance is a trained public speaker focusing on the latest tools and strategies in social media, mobile, and technology. Her book, #GetSocialSmart, was a best-seller on Amazon. With over 31,000 Twitter followers, Lance creates and curates posts and video — check out her Vimeo channel —  to educate real estate marketers on the latest trends and marketing idea.  

5. Seth Price

Seth Price, author and keynote speaker, is a branding expert dedicated to empowering personal brands to turn recognition into revenue. Author of the new book, The Road to Recognition, An A-to-Z Guide to Personal Branding, Price is an expert on turning real estate brands into household names. He is the vice president of sales and marketing for Placester and one of the authors of their blog. Price also hosts “The Craft of Marketing and the Marketing Genius” podcasts, in addition to being a regular contributor to the Huffington Post, Marketing Profs, Realtor Magazine, and Inman News. 

Related posts: 

• 5 Real Estate Marketing Strategies for 2019 
• How Inbound Marketing for Real Estate Works to Improve Sales 
• How to Explain Content Marketing ROI to Win (or Keep) Buy-In 

---

5 Ways to Generate Real Estate Blog Ideas

by Elizabeth Hines | Sep 11, 2018 | Blog, Content Marketing, Real Estate Marketing | 0 comments

A real estate blog is one of the best ways to market your brand and properties. These five tools can help you generate relevant, engaging ideas.  

We’ve said it before, and we’ll certainly say it again—a real estate blog is one of the best ways you can market your properties. Blogging helps increase search engine visibility, establish your brand, and drive web traffic (new leads). Maintaining an active blog also helps you build and maintain relationships and establish yourself as a trusted resource. 

So, blogging is great for your business—but what happens when you can’t think of anything to write about. Content creation possibilities are endless but generating topics can nevertheless be daunting sometimes.  

As usual, the internet is here to rescue you. To get you started, here are five of our favorite sources for generating real estate blog ideas. 

1. Hubspot’s Blog Ideas Generator 

Think Mad Libs: Give HubSpot three nouns, and its Blog Ideas Generator will give you topic ideas. This tool is a great way to focus on topics where you want to cultivate your authority and to generate blog post ideas for a topic cluster, in line with existing pillar content.  

2. Google AdWords Keyword Planner 

A free tool that allows you to search for a keyword related to your topic, Google AdWords Keyword Planner helps keep you on message by providing hundreds of keywords and phrases to help you generate ideas. 

 3. HitTail 

This keyword analysis tool makes use of Google Analytics and Google Webmaster Tools data. It determines which keywords are driving traffic to your website and suggests additional keywords you could target to optimize traffic. Use these keyword suggestions to come up with real estate blog topic ideas. 

 4. Alltop 

Co-created by legendary business advisor and author Guy Kawasaki, Alltop aims to help you answer the question “what’s happening” in topics that pertain to your business. Essentially, it provides a list of recent posts from the most trusted blogs on each topic. It’s a great “in” on the most important conversations going on among thought leaders in the real estate industry. 

 5. Ubersugggest 

It may not be the best tool for coming up with actual post titles, but for generating general topic ideas, you can make Ubersuggest your go-to. Enter a word or phrase, and Ubersuggest produces a long list of results containing the word or phrase followed by related phrases. 

Bonus: Twitter 

Yes, you read that right. Twitter can actually be a useful tool to generate blog post ideas. Try running a Twitter search using your keyword proceeded by a hashtag (#properties, for example) to get a list of tweets containing your keyword. Twitter also has the bonus of being likely the most up-to-date conversation you can find on the web. 

Now, all you need to do is to compile a list of real estate blog ideas, create an editorial calendar, and get started.  

Related posts:

• 10 Must-Follow Blogs for Real Estate Marketers
• 4 Types of Content You Need to Sell Real Estate (Besides Listings)
• 4 Real Estate Marketing Trends 2018

---

6 Tips for Creating Mobile-Friendly Marketing Emails

by Elizabeth Hines | Dec 5, 2017 | Blog, Content Marketing | 0 comments

The majority of your prospective buyers and tenants are reading emails on their phones, so you’d better be sending mobile-friendly marketing emails.

My mornings are probably much like most of yours: As soon as my sleepy fingers can silence my alarm on my cell phone, I open up my email, before my feet even hit the floor. I will check my email again while I’m eating breakfast — and possibly a third time while I’m in line waiting for my coffee.

With the explosion of smartphones, more and more people are taking to their phones over their desktop computers to check email. It’s not hard to understand why; our phones are with us all day long. In fact, 54% of emails are now being read on a mobile device, a 40% increase in the last five years.

When a majority of your audience is reading your marketing emails on their mobile devices, it’s imperative that you’re creating emails that are optimized for mobile viewing.

Here are 6 essential tips for creating mobile-friendly marketing email campaigns.

1) Keep them short and sweet.

When writing copy or email, your content should be to the point. But this is especially true for mobile-friendly emails. Small screen size and increased likelihood the user is multi-tasking are just two reasons why efficiency is key.

Create messages that are easy for the eye to scan. Use bullet points or short paragraphs to keep the reader engaged. Strip out anything that’s not totally necessary, and drive recipients to landing pages for more information.

2) Less is more.

Not all mobile devices include your images. Android users, for example, will find their email images are off by default unless they change their settings. It’s also important to remember that large image files take longer to download. And nothing drives people away like slow load times.

What does this mean for mobile-friendly emails? Your content needs to be front and center, with less reliance on images. This can be tricky for real estate marketing, where the visual is key. But if your content is snappy and intriguing, readers will follow their curiosity and peruse images you link to.

3) Get to the point.

A typical desktop inbox displays about 60 characters of a subject line, while mobile devices show just 25-30 characters. Mobile-friendly emails place the offer or call-to-action at the beginning of the subject line where it’s more likely to be seen.

4) Get responsive.

We’ve all opened an email or webpage on a mobile device and had to squint to read it. Web content designed for desktop screens are barely legible when shrunk down to this size.

Try using a responsive template to ensure that readers are viewing your email the way you intended. Responsive emails use fluid tables and images to make content flow across different screen sizes.

5) Button it up.

I know it’s not just me and my fat fingers: Links are difficult to click on mobile devices! Instead try using buttons for your calls-to-action.

Make sure any CTA buttons are toward the top of your email, so readers know what you want them to do right away. Also, buttons should be large in size and surrounded by plenty of white space so readers don’t accidentally click on something else.

6) Test your work.

After making your emails as mobile-friendly as possible, don’t forget the most important step: testing. Send out test emails to your coworkers that use different devices to ensure that your emails look exactly like you want. With 98.4% of users reading email on Android and iOS, those operating systems should be your main focus.

Don’t lose readers before they’ve had a chance to open, read, and engage with your emails. Use these 6 tips for more mobile-friendly emails to help improve engagement rates, lead conversion, and profitable investor action.

Related posts:

• Paid Digital Advertising: A Beginner’s Guide for Real Estate Marketers

• 4 Steps to Building a Successful DIY Content Marketing Strategy for Real Estate

• This Is the First Thing You Should Do in Real Estate Marketing

---

Paid Social Advertising: Why Your Property Should Invest in Lead Ads

by Katie Russell | May 7, 2019 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

Paid social advertising can help accelerate your digital marketing efforts so your content gets in front of prospective buyers faster — they don’t even have to leave the app to sign up.   

---

Highlights: 

• 86% of marketers are using paid social advertising and organic tactics to boost leads through social media. 
• Lead ads include a contact form that prospects can submit without ever leaving the app. 
• Use paid social advertising to boost the reach of your posts, display ads, and videos.

---

There are 3.2 billion active daily users on social media platforms today.  Clearly social media has some reach. In fact, 93% of B2B marketers report using social media as part of their strategy.  

But as social media platforms continue to grow, it has become harder for marketers to stand out among the influx of content. So how do real estate marketers make sure audiences are seeing their properties? The answer: Paid advertising. 

With 86% of marketers now combining paid and organic tactics as part of their social media strategies, you can hardly afford to be an observer.  

How paid social advertising works 

Paid ads on Facebook, Instagram, Twitter, and now LinkedIn, allow you to run lead-generation campaigns. Potential buyers and renters then come across your ad when they scroll through their newsfeeds. Just set the parameters (e.g. demographics, location, etc.) for your target audience, and the network’s algorithm will identify who sees the ad based on information they’ve provided in their profiles. 

But here’s the real kicker: Unlike other ad types, lead ads include a contact form that prospects can fill out without ever leaving the app. 

Need more convincing? Here at Fronetics Real Estate, we find Facebook Lead Ads one of the most effective for lead generation. The streamlined process and ease of signing up make it more likely prospects will convert to leads. Besides, you save time and money because you don’t have to create extra landing pages to capture their contact information. 

Lead generation made easy 

These days, people expect that everything from shopping to job searching can be done on their handheld devices. Paid social ads make that true for people wanting to learn more about potential properties. 

Here’s how it works: When prospects click on a lead ad their contact information automatically populates the form based on information from their profile. They don’t have to leave Facebook (or other apps) to visit the property’s website or take time to fill out their contact information. Lead ads make submitting information as easy as two taps on a phone: one to open the ad and one to submit the information. 

“Companies that invest in social media ads are more than twice as likely to say social media marketing is ‘very effective’ for their business.” 2019 State of Social Report 

Creating and modifying your ads 

As buyers continue to turn to their handheld devices for quick, easy information, paid social ads will give your property the opportunity to capture new leads with the click of a button. But just like any form of lead generation, you need to monitor and tweak your paid ads for optimal results. 

Using tools like Facebook’s Ads Manager reporting interface, you can obtain reports about cost, impressions, and clicks. As with all marketing tools, consistent refinement is the key to success, particularly in real estate marketing. Lead ads can easily be fine-tuned to cultivate a larger target audience. 

By investing in paid social advertising, you can boost the reach of your posts, display ads, and videos. Pair quality content with a comprehensive digital advertising strategy, and you will be positioned to drive more traffic, create more brand visibility, and sell or lease more properties. 

Related posts: 

• Paid Digital Advertising: A Beginner’s Guide for Real Estate Marketers 
• How Pay-Per-Click Helped This Property Get 54 Leads 
• The Role of Social Media in Luxury Real Estate Marketing