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Top 5 Blogs for Real Estate Marketers
Blogs are an ideal source of knowledge and insights for real estate marketing professionals. Here are our favorite five blogs for real estate marketers to follow.Â
Highlights:Â
- Up-to-date knowledge is crucial for real estate marketers.Â
- Following the right blogs sets you up for success and keeps you aware of conversations in the industry.Â
- These five blogs for real estate marketers are our favorite sources of knowledge and insights.Â
Promoting your properties, growing your business, converting leads â itâs all about having the knowledge-base that shapes your strategies and solutions. Thereâs always something new to learn in real estate marketing. We think this makes it an incredibly exciting field â but we also know that it can be equally overwhelming.Â
If you know where to look, thereâs a vibrant conversation going on among real estate marketers as an ever-growing field of ideas is being generated and discussed. Weâve compiled this list of our five favorite blogs for real estate marketers that we think you should be following, too. These are ideal places for information and ideas about overall best practices, social media use, writing effective content, and more. Â
5 blogs for real estate marketersÂ
1. Propmodo Real EstateÂ
Propmodo Real EstateâŻis the place for cutting-edge insights into how technology is changing the way commercial real estate is acquired, managed, and used. This multimedia site follows people, practices, and tools that are shaping the business of real estate.Â
A few of our favorite posts include a discussion of the commercial real estate sectorâs embrace of lease automation, and âViral Marketing and Buzz Marketing: What is Better for Real Estate Business?â Â
2. BombBombÂ
Like Propmodo, BombBombâs blog is real estate-specific and dedicated to building relationships through video to create more opportunities in email, text, and social media. Itâs particularly strong on email marketing, which is still the most profitable form of marketing online.Â
We love what BombBomb has to say about the nuts and bolts aspects of real estate marketing, but they also have some great think pieces. For example, a recent post and podcast episode on âTrust, Neuroscience, and the Customer Experienceâ explored the neuroscience behind trusting relationships with clients, the nature of trust itself, and how to cultivate it. Â
3. HubSpot MarketingÂ
HubSpot MarketingâŻis a phenomenal resource for all content marketers, including real estate marketers. It covers everything you need to know to become a marketing whiz. Topics include SEO, blogging, social media, lead generation, email marketing, lead management, analytics, and more.Â
These experts in content marketing may not be writing specifically about real estate, but we have them on the list, since itâs worthwhile for real estate marketers to be aware of the larger ideas and solutions being discussed as it pertains to content marketing.Â
4. Geek EstateÂ
A good choice for the tech-savvy marketer,âŻGeek EstateâŻfocuses on whatâs happening in real estate technology â for example, the changes happening with Zillow and Trulia. This is a great resource for being on the cutting-edge of upcoming trends.Â
Geek Estate is a private community of real estate technologists, innovators, and founders. Much of their content requires a subscription, and membership could be well worth your while. The blog has recently tackled the subject of âUberizing Real Estate with Zillow Offers.âÂ
5. Social Media TodayÂ
Like Hubspot, Social Media Today isnât specifically focused on real estate. However, itâs a great go-to resource for all things social media, a crucial topic for real estate marketers. The blog frequently features insights from leaders in the field. And SMTâs team ofâŻinfluencersâŻcovers topics including social media developments, trending, social marketing, digital strategy, and content marketing.Â
SMT is a particularly good source of up-to-the-minute news from the social media and larger tech sector. The site keeps closely abreast of the latest developments, and keeps a roundup of social media updates separately archived for easy perusal. Â
Read them all or pick your favorite â youâll benefit from increasing your knowledge. Â
Related Posts:Â
- Infographic: Real Estate Social Media Marketing StrategiesâŻÂ
- A Visual Guide to Social Media Posting Frequency for Real EstateÂ
- Video: Top Real Estate Marketing Trends 2019Â
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Infographic: Real Estate Social Media Marketing Strategies
Social media for real estate marketing is one of the most powerful tools out there. Our infographic will help you figure out the best social media marketing strategiesâand the mistakes to avoid.Â
Weâve said it before, and weâll say it again: real estate marketing and social media are a match made in heaven â when used correctly. With the right strategies, using social media for real estate marketing is a great way to start a conversation, exchange advice, and create a lasting relationship with prospects. Â
We canât stress enough that to be effective, social media needs to be done right. Bubba Mills, chief executive officer of Corcoran Consulting & Coaching advises, âdone right, social media can increase your trips to the bank. Done poorly, it can drive you to the poor house.â Take a look at our infographic with social media doâs and donâts for real estate marketers. Â
What you should be doing:Â social media marketing strategies
Promote the community, not just your properties
Renters, buyers, and investors are looking for more than just a property â they want to know something about the place theyâre considering living or investing in. Too many real estate blogs just skim the surface of what communities have to offer. Making use of social media platforms to give potential buyers a nuanced understanding of your community is a great way to engage with prospects and promote your properties.Â
Be authentic
Social media for real estate marketing is all about the personal. Users on these platforms are looking to connect with the real people behind the brands they follow. Part of building your brand is about discovering and cultivating your âcorporate personality,â particularly when it comes to social media. Find your brandâs voice, and let it shine through.Â
Educate your prospects
You may not expect it, but social media users actually like educational content. According to the 2018 Sprout Social Index, 59% of customers express greater trust for âposts that teachâ on social media. Educating your audience is also at the core of content marketing â at the end of the day, your knowledge and expertise is your most valuable commodity â even more so than your properties. Use your social media for real estate marketing to share content thatâs valuable to potential buyers and renters, whether itâs buying guides, case studies, or local statistics.Â
Engage with your followers
It may seem painful obvious, but too many real estate marketers forget that social media is just that: social. When followers engage with your posts, always reply! Encourage comments and shares, and join the conversation. Not only is it a great way to cultivate a loyal following, but you can also gain valuable insights into your audienceâs preferences.Â
Diversify across platforms
While Facebook still reigns supreme in the social media universe, if you arenât connecting with users on other platforms, youâre missing out on huge opportunities.âŻWhile each platformâŻrequires its own content and posting strategy,âŻyouâre essentially presenting your brand identity from the various angles allowed by different platforms. Not only that, using multiple social media platforms helps improve your search engine rankings.âŻâŻÂ
Steer clear of these practicesÂ
Overzealous advertising
Nobody likes pushy sales language, especially on social media. Steer clear of posts that do nothing but overtly promote your properties. Instead, focus on educating your audience, and answering their questions.Â
Forgetting the visual
Social media is all about the visual, especially video. Be sure to include relevant images with posts and use video whenever possible. Â
Assuming that just because youâre online, offline rules donât apply
It may seem obvious, but itâs all too often forgotten. This is a good rule, and an easy metric by which to judge any content before posting: Your interactions online should measure up to professional interactions you would have in person.Â
Reposting without checking
Re-posting content thatâs of interest to your audience is a great way to promote discussion and engagement. But donât get sloppy. Remember that even if content didnât start with you, if itâs posted on your companyâs social media accounts, it represents your brand and properties. Make sure content is well-researched and from reliable sources. Want to re-post something controversial? Just be sure to include a disclaimer or explanation in your post.Â
Forgetting about emotional intelligence
Never forget that behind every social media account is a human being. The bottom line: bring emotional intelligence to your social media management. Take the time to address any issues with compassion and understanding.
The takeawayÂ
With the right strategies, social media is an extremely effective tool for real estate marketers to promote their brand and properties. But it does require a significant investment of time, resources, and creativity. Start connecting with your audience, and watch your brand grow.
Related posts:
- Social Media Can Be a Strategic Weapon in Real Estate Marketing
- 5 Tips for Building a Successful Real Estate Social Media Marketing Program
- Must-Know Social Media Strategies for Real Estate
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6 Social Media Don’ts for Property Management Companies
Committing these social media donâts when managing a property may get you in a heap of trouble.
Itâs easy to get bombarded with suggestions on how to interact with your audience on social media. In fact, social media can be particularly tricky for property managers: for example, many tenants will bash your property for all the world to see for small issues or in an attempt to get a free month of rent.
But amid the endless barrage of ideas for what to do, itâs worth remembering that not all social media engagement is equal. Just as shying away from social media isnât a good strategy, itâs also important to remember what not to do.
Letâs look at 6 specific donâts for keeping your proverbial foot out of your businessâ mouth online:
Social media donâts for property managers
1. Donât assume that just because youâre online, offline rules of communication and conduct donât apply.
It may seem obvious, but itâs all-too-often forgotten. This is a good rule, and an easy metric by which to judge any content before posting: Your interactions with current and potential tenants online should measure up to professional interactions you would have in person.
2. Donât re-post, re-tweet, re-gram, or re-share external content without a thorough check first.
Re-posting content thatâs of interest to your audience is a great way to promote discussion and engagement, especially for the highly social business of real estate marketing. But donât get sloppy. Remember that even if content didnât start with you, if itâs posted on your propertyâs social media accounts, it represents your business, and can reflect on your property and professionalism. Make sure content is well-researched and from reliable sources. Want to re-post something controversial? Just be sure to include a disclaimer or explanation in your post.
3. Donât forget that emotional intelligence is just as important for businesses as for individuals.
This one is especially key for real estate marketers, since real estate decisions are so personal. Never forget that behind every social media account is a human being. The bottom line: âBring emotional intelligence to your social media management. Take the time to address any issues with compassion and understanding.â
4. Donât ignore comments.
Social media is all about engagement with your audience. Yes, responding to every comment takes time and resources, but it is well worth the effort. A comment ignored sends the message that you donât feel that your readerâs question, concern, or observation is important. Use comments as the opportunity they are to interact with your followers, and show them that you are ready and willing to address any issues they may have.
5. Donât delete negative comments.
Another cardinal sin for real estate. Once itâs online, trust that people have seen it. Deleting a complaint will only make your business appear insensitive and evasive. Addressing negative comments demonstrates that your company is proactive about resolving issues and taking care of your tenants.
6. Donât forget the basic principles of common sense and good judgment.
This one comes from John P. David of David PR Group. It seems like another obvious one, but people and businesses violate this principle all the time. Always have at least two pairs of eyes on everything you are going to post, and anything remotely controversial should be thoroughly vetted by as many people as necessary. When in doubt, David says, donât post.
If your company has committed any of these social media donâts in the past, donât panic. These platforms offer an ideal place for renewing and tweaking your image. Invest in the creation of a good social media policy. Donât give the enormously important task of social media management to a summer intern. And, for goodnessâ sakes, remember youâre a human talking to other humans.
Related posts:
-
Social Media Can Be a Strategic Weapon in Real Estate Marketing
-
4 Tools for Determining the Best Time to Post on Social Media for Your Property
-
4 Steps to Building a Successful DIY Content Marketing Strategy for Real Estate
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Real Estate Firm Grows Sales by 300% through Content Marketing
Content marketing grew one real estate marketing firmâs sales by 300% in less than a year.
Consumers are increasingly going online to conduct research before making a purchase. And that holds true for even the largest investments.
The National Association of Realtors reports that a whopping 94% of Millennials who recently purchased a home relied on websites in their search process. And thatâs not just a generational phenomenon â the majority of Baby Boomers (84%) and 69 to 89 year olds (65%) did online research while seeking a new home as well.
Real estate marketers have an enormous opportunity to get their properties in front of more potential buyers through content marketing. With an inbound marketing strategy, customers who are looking for a property like yours will come to you through their own online research.
Take, for example, this case study about a prominent real estate marketing firm in one of the most competitive markets in the U.S. When traditional tactics werenât bringing in the kind of business needed to sell 1,500 new-construction homes in a new planned community, the firm turned to a new content marketing program to increase web traffic and build brand awareness.
The results were almost immediate. The new digital and content marketing efforts drastically increased web traffic, conversions, and sales. In just 90 days, sales had increased by 37%, and in less than a year, a whopping 300%. At least one-fifth of buyers were sourced directly from the website.
Download this case study to learn more about how content marketing helped the real estate marketing firm drive traffic to their website and increase sales.
Related posts:
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Learn How Content Marketing Increased Real Estate Sales by 37% in 90 Days
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Using Content Marketing to Market and Sell Luxury Real Estate