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10 Must-Follow Blogs for Real Estate Marketers

by Elizabeth Hines | May 2, 2018 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

We recommend these blogs for real estate marketers who want to learn more about content marketing, social media, the real estate industry, and more.

One of the most exciting aspects of real estate marketing is that there’s always something new to learn. As technologies constantly evolve, there is an ever-growing field of ideas being generated and discussed—and every real estate marketer should be a part of it!

We’ve compiled this list, letting you in on 10 of our favorite blogs that we think you should be following, too. You’ll find information and ideas about overall best practices, social media use, writing effective content, and more.

10 must-follow blogs for real estate marketers

1) HubSpot Marketing

HubSpot Marketing is a phenomenal resource for all content marketers, including real estate marketers. It covers everything you need to know to become a marketing whiz. Topics include SEO, blogging, social media, lead generation, email marketing, lead management, analytics, and more.

2) Social Media Today

Social Media Today is a great go-to resource for all things social media. The blog frequently features insights from leaders in the field. And SMT’s team of influencers covers topics including social media developments, trending, social marketing, digital strategy, and content marketing.

3) Propmodo Real Estate

Propmodo Real Estate is the place for cutting-edge insights into how technology is changing the way commercial real estate is acquired, managed, and used. This multimedia site follows people, practices, and tools that are shaping the business of real estate.

4) RIS Media

RIS Media’s blog is a good resource for practical, actionable marketing tips. You can find articles that guide you through things like landing pages and community pages, as well as wider insights and market reports.

5) BombBomb

Another real estate-specific site, BombBomb’s blog is dedicated to building relationships through video to create more opportunities in email, text, and social media. It’s particularly strong on email marketing, which is still the most profitable form of marketing online.

6) Quicksprout

While he doesn’t focus specifically on real estate, Quicksprout writer Neil Patel shares excellent advice for getting and converting traffic. It’s not difficult to find actionable ideas and apply them to real estate marketing.

7) Geek Estate

Another good choice for the tech-savvy marketer, Geek Estate focuses on what’s happening in real estate technology — for example, the changes happening with Zillow and Trulia. This is a great resource for being on the cutting-edge of upcoming trends.

8) OutBound Engine

A good resource for the nuts and bolts of lead generation tactics, OutBound Engine has practical tips and catchy, readable material.

9) Backlinko

Backlinko is your new go-to for all things SEO. Since real estate marketers often struggle with search engine ranking, Backlinko offers real estate-specific SEO articles chock full of great advice.

10) Get Vero

GetVero is another great choice for email marketing ideas. While not real estate-specific, this blog details newsletters, drip sequences, follow-ups, and more.

What blogs for real estate do you follow?

Related posts:

• A Visual Guide to Social Media Posting Frequency for Real Estate
• 4 Types of Content You Need to Sell Real Estate (Besides Listings)
• 4 Real Estate Marketing Trends 2018

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Top Real Estate Marketing Posts 2018

by Elizabeth Hines | Dec 11, 2018 | Blog, Content Marketing, Real Estate Marketing | 0 comments

Here are Fronetics Real Estate’s most-viewed real estate marketing posts from the last year. 

2018 was a big year for Fronetics Real Estate. We celebrated our first birthday in September, marking one year since the launch. Despite our youth, FRE is born out of longstanding expertise in real estate marketing. Our team has been working with residential and commercial real estate clients for many years under our parent brand, Fronetics. 

We aim to bring that same expertise to the readers of our blog at FRE. Below are our top viewed real estate marketing posts from this year. 

1. 5 Luxury Real Estate Brands that Use Content Marketing to Sell Property 

Content marketing and luxury real estate are a match made in heaven. This extremely powerful tool can attract visitors, convert them into leads, and convert leads to deals. That’s largely because real estate buyers — especially luxury real estate buyers — are more connected than ever before. Smart real estate brands understand this reality and are using it to their advantage through content marketing. Read more. 

2. 4 Real Estate Marketing Trends 2018 

Digital marketing platform Placester recently published the results of its 2018 Real Estate Marketing Survey. We pulled out the top 4 takeaways from the survey here. Interestingly, these real estate marketing trends align with those we are seeing with our clients as well. In general, real estate marketers are focused on leads: acquiring valid potential buyers and then turning them into sales. It makes sense, then, that many are turning to content marketing as a strategy, as it can be a highly effective lead-generation engine. Read more. 

3. 7 Ways Content Marketing Helps Sell Luxury Real Estate 

It’s no secret that, when it comes to driving luxury real estate sales, content marketing, like real estate marketing posts, works. According to Placester’s 2018 Real Estate Marketing Strategy Survey Report, 42.1% of real estate professionals surveyed plan to experiment with developing new types of content they haven’t tried. And a whopping 94.1% plan to focus on creating new and unique content for their websites. Here are 7 ways that content marketing can help you sell luxury real estate. Read more.

4. 10 Quick Ways to Grow Brand Awareness 

If you’re building a new property, or just rebranding an old one with a bad reputation, you want to get the word out quickly about what your project is all about. It’s called brand awareness. To grow brand awareness requires a proactive approach. Some companies turn to traditional methods, such as billboards. But it’s important to think about your digital strategy, as well, since the vast majority of real estate research occurs online. Read more. 

5. 4 Ways a Blog Can Help You Sell Real Estate 

You might think that it seems silly to keep up a blog for your property or real estate company. Writing real estate marketing posts can be a significant time investment, and you may wonder who would even want to read your blog after all. But blogs do so much more for real estate than provide news and updates to a small community of interested parties. Read more. 

6. Using Online Virtual Tours to Sell and Lease Property 

As a real estate marketer, one of the most powerful tools at your disposal is the imagination of your potential buyers and renters. You’re most likely to sell them on your property when they can envision themselves in the space. The National Association of Realtors published a list of ways to dress up your virtual tours. We’re summarizing the key takeaways here. Read more.

7. Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template 

Having a documented strategy is critical for content marketing success. An important extension of that idea is making sure your blog content is well-organized and aligns closely with your content strategy. We have created a blog editorial calendar template to help you organize and improve your real estate content marketing efforts. Read more. 

8. Fronetics Real Estate Blog Named Top 60 Real Estate Marketing Blog 

We are pleased to announce that Fronetics Real Estate’s blog was included on a list of the best real estate marketing blogs. Feedspot’s Top 60 Real Estate Marketing Blogs & Websites for Real Estate Marketers features a number of valuable media resources for the industry. Fronetics Real Estate is honored to be included — particularly since we’ve only been live for six months. Read more. 

9. 5 TED Talks for Real Estate Marketers 

The popularity of TED Talks seems to have increased recently. A decade ago, the lecture series focused on technology, education, and design wasn’t a household name. Today, the number of views total well over 1 billion. TED Talks can be inspiring and full of useful information from thought leaders in all aspects of the field. Here are 5 that we think real estate marketers should watch right now. Read more. 

10. 10 Must-Follow Blogs for Real Estate Marketers 

One of the most exciting aspects of real estate marketing is that there’s always something new to learn. As technologies constantly evolve, there is an ever-growing field of ideas being generated and discussed—and every real estate marketer should be a part of it! We’ve compiled this list, letting you in on 10 of our favorite blogs that we think you should be following, too. Read more. 

Make sure you follow our blog in 2019 to for insights and tips on how content marketing can help you grow your real estate business by generating and capturing more leads.  

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Developers Can Be Good Neighbors, Too!

by Katie Russell | Feb 4, 2020 | Blog, Content Marketing, Real Estate Marketing | 0 comments

In the mind of every developer, time, ROI, and money are always on the forefront. But to really build trust, developers need to be good neighbors. Here’s how.

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Related posts:

• Developers need to to connect with the community, including locals, businesses, and other entities.
• Ensure your crew adheres to all local construction time restrictions, avoids obstructing walkways, and leaves the site clean at the end of the day.
• Do you use environmentally friendly building materials? Don’t be shy about it – make it part of a promotional push.

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From building regulations and material selections to space planning and customization, every developer knows that designing a multifamily project can be demanding. In almost every metro area in the United States, developers scramble to keep pace with the rising demand for multifamily housing.

However, one aspect is often overlooked: how developers can be good neighbors. The development of luxury properties goes beyond the search for rich returns on investment and careful execution of processes. It is just as important to connect with the community, including locals, businesses, and other entities.

Here’s a breakdown of our top 3 strategies on how developers can be good neighbors.

Reduce Disturbances

Construction projects have a significant impact on communities. Every aspect of it has some measurable effect, from waste disposal to excavation processes.

So, how do you stay in the good graces of the neighborhood? Simple gestures count.

• Prepare the neighbors by sending a note alerting them of an upcoming project, how long it will take and what to expect.
• Provide construction updates on the company website and social media channels.
• If you’re using green technology, promote it.
• Ensure your crew adheres to all local construction time restrictions, avoids obstructing walkways, and leaves the site clean at the end of the day. And, most importantly, share your excellence on social media.

Be Approachable

The surest way to build relationships and trust with the surrounding community is by being open and quick to respond. Again, leverage social media to generate support for your project and to strengthen relationships by seeking input from local government officials, religious groups, and other members of the community. Show the community you’re open to feedback. Let your social media team post pictures and updates online.

Employ Appreciated Design Elements

What are that would get the community excited? Do you use environmentally friendly building materials? Do you plan to install a new system for waste diversion or water collection? Are you matching the design with characteristics of the neighborhood? Are you pursuing a LEED certification? Whatever it may be, don’t be shy — make it part of a promotional push. If the interactions with the community result in design changes, let everyone know you’ve taken the feedback into account. Post renderings of what the finished luxury development will look like and spell out how it will increase the value of the space and community at-large.

Successful developers build relationships to foster trust and work closely with the community by launching projects that are in line with the interests of the locals. When designing a project, keep the community in mind.

Related posts:

• 10 Quick Ways to Grow Brand Awareness
• What Metrics Should You Track in Real Estate Marketing?
• Top 5 Real Estate Marketing Influencers

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4 Real Estate Blogging Tools You Should be Using

by Elizabeth Hines | Oct 16, 2018 | Blog, Content Marketing, Real Estate Marketing | 0 comments

If you’re a real estate marketer, you should be blogging. These four free tools can help you get your real estate blog started. 

A real estate blog is one of the most effective ways to generate leads, improve brand recognition, and market your properties. At Fronetics Real Estate, we love blogging for tons of reasons. For one, you get plenty of bang for your buck: once you publish an effective post, it can continue generating leads even years into the future. 

Are you ready to up your blogging game? Here are 4 of FRE’s favorite free online tools for real estate blogging that you can start using today. 

Generate a topic for your real estate blog 

Sometimes the ideas just flow, but often, coming up with fresh, engaging topics is like pulling teeth. The good news is, Hubspot’s Blog Ideas Generator is here to help.  

Think Mad Libs: give HubSpot three nouns, and this powerful tool will give you topic ideas. It’s a great way to focus on topics where you want to cultivate your authority and to generate real estate blog post ideas for a topic cluster, in line with existing pillar content. 

Is your headline engaging? 

Judging a book by its cover may be a bad idea, but when it comes to blogging, the headline of your post is hugely important. So, regardless of how compelling your content is, if you don’t have an effective headline, it’s likely not reaching its audience potential.  

ShareThrough has a tool that can help. The SharedCount Headline Analyzer lets you enter your idea for a title, and helps you refine and improve your headline. Run it until you get a good score (at least 75), using their tips as you go to edit and optimize the title of your real estate blog post. 

Bump up your image game 

We live in a world where, increasingly, the visual is key. A picture is worth a thousand words—but only if it’s a good one! Too often, bloggers forget this crucial aspect of online story-telling and settle for tired stock photos or the first result that comes up on Google Images. 

One of the best online graphic editing and creation tools out there is Canva. We love this tool, which lets you save your brand colors and fonts, and create beautiful, original graphics for blog images, Facebook ads, postcards, eBooks, and more.  

Boost your SEO  

Generating organic traffic with your content is one of the main benefits of blogging. Your content helps inform search engines about your site, improving your rank in relevant search queries. But writing SEO-friendly content isn’t always a walk in the park. 

Luckily, there are tools like Yoast SEO to help. This plugin helps you optimize your content, as it analyzes your writing, and gives you suggestions for optimizing it for Google’s algorithm. 

We’ve said it before and we’ll probably say it again—when it comes to real estate marketing, a real estate blog is one of your most powerful assets. Give these tools a try—and let us know in the comments how they work for you. 

Related posts:

• 5 Ways to Generate Real Estate Blog Ideas
• Infographic: Statistics that Prove Why Your Real Estate Marketing Needs to Include a Blog
• 4 Ways a Blog Can Help You Sell Real Estate

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Infographic: Content Marketing Statistics Every Real Estate Marketer Should Know

by Elizabeth Hines | Oct 23, 2018 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

It’s a given that if you’re a real estate marketer, content marketing should be a big part of your strategy. These are the content marketing statistics you should know about.

Real estate marketers should definitely be adding inbound marketing (content marketing) to your arsenal if you want to reach occupancy at your property. This doesn’t just mean the occasional blog or social media post. We’re talking a full range of content: video, high-value resources, etc.

We’ve pulled some of what we think are the most interesting content marketing statistics out there right now. Take a look at our infographic at the bottom of this post. We hope it will help spark some ideas for you own successful real estate marketing strategy.

Content marketing statistics — the big takeaways

This shouldn’t come as a surprise: the biggest thing you should be taking away from these statistics is that a well-documented, consistent content marketing strategy absolutely needs to be part of your overall business model.

Consider this: 90% of home buyers look online to find their next home, and 70% of them will be getting a sense for who you are through your online content. And by content, we don’t mean ads. we mean the inbound marketing materials like blog posts, videos, case studies, ebooks, and other content that you produce.

The content you create, curate, and share is the single best brand ambassador you have. Too many real estate marketers take a passive approach to their online reputations, rather than taking control of this goldmine of a resource. Content marketing is about using your expertise and what’s special about your brand to become a resource for your audience, and to generate leads by developing meaningful and lasting relationships with your prospects.

We’ve pulled together this infographic of content marketing statistics to give you a full picture of the value of content marketing when it comes to real estate.

Infographic: content marketing statistics for real estate marketers

Data for the infographic came from REASS. (Made with Canva)

Related posts:

• 10 Quick Ways to Grow Brand Awareness
• 4 Types of Content You Need to Sell Real Estate (Besides Listings)
• How to Use Guest Posting as Part of Your Content Strategy