Posts Tagged "blog posts"
Top 5 Real Estate Blog Posts of 2019 … So Far
Here are our most-viewed real estate blog posts from this year, covering topics from social media to the latest trends in digital marketing.
Throughout the year, we regularly write blog posts to help our readers stay on top of the latest news and happenings in the real estate industry, particularly in regard to digital marketing. We hope these posts provide insight, tips, and insider information on how the consistent publication of quality content can help you edge ahead of the competition.
We’ve covered some great stuff this year, from new trends (like automation) to questions that clients ask year after year (like how real estate brands use social media). Here’s a look at our most popular posts so far this year.
Top real estate blog posts from 2018 (so far)
1. 5 Tips to Step Up Your Real Estate Social Media Marketing
Increasingly, traditional marketing tactics are giving way to newer methods, and inbound marketing is taking the place of outbound. We’ve said it before, and we’ll say it again: real estate and social media are a match made in heaven. Here are five tips to boost your real estate social media marketing efforts. Read more
2. Google Analytics for Real Estate Marketers – 4 Steps to Get Started
When it comes to gaining insights into real estate leads, Google Analytics is one of the most powerful tools out there right now. The data that Google Analytics for real estate provides gives you invaluable insights into how your audience is interacting with your content, as well as how your content is performing over time. Read more
3. 6 Simple Tools for Creating Animated Real Estate Marketing Videos
Savvy real estate marketers are jumping on the video bandwagon, but the process can still be intimidating. Creating an animated image, GIF, or video can sound impossibly difficult — particularly if you’re over the age of 15! But in reality, there are plenty of tools that make creating these items not only simple but cost–effective as well. Read more
4. The Role of Social Media in Luxury Real Estate Marketing
In the ultra-competitive field of luxury real estate marketing, social media can be your secret weapon. Real estate is inherently personal, even at the corporate and luxury levels, and marketers can effectively use social media to cultivate productive relationships with leads. Here are four ways social media can boost your luxury real estate marketing efforts. Read more
5. Top Real Estate Marketing Trends 2019
Real estate is a competitive and ever-changing industry. Just when your business settles into a successful routine, new marketing tactics and trends can throw you a curve ball. But being aware of the forces shaping the industry is the best way to hit your marketing efforts out of the park this new year. Here are the four top real estate marketing trends that we see coming in 2019. Read more
For more useful tips, return to this space. We post twice a week, every week of the year.
Related posts:
- Using Content Marketing to Market and Sell Luxury Real Estate
- 10 Quick Ways to Grow Brand Awareness
- 5 Real Estate Instagram Accounts You Should be Following
Posts Tagged "blog posts"
Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template
Our Editorial Calendar Template will hold you accountable to your content strategy.
Having a documented strategy is critical for content marketing success. An important extension of that idea is making sure your blog content is well-organized and aligns closely with your content strategy.
We have created a blog editorial calendar template to help you organize and improve your real estate content marketing efforts. This template is designed to keep you on track as you develop content that will attract and engage your prospects and customers. It will help you map out your content in a strategic manner, maximize productivity, and keep you organized. It includes weekly and monthly worksheets, as well as an ideas worksheet for tracking blog post ideas.
Why do you need an editorial calendar?
Having an editorial calendar gives structure to your blogging efforts. It’s a commitment to your potential investors, and gives you built-in accountability for your overall real estate marketing strategy.
The editorial calendar is a dynamic, internal document that will help your team determine what activities you’ll focus on, and when they’ll be completed. This enables you to optimize how you connect and engage potential buyers and tenants with your blog content.
Organized week-by-week, an editorial calendar makes it easy to visualize your marketing strategy, ensuring consistently scheduled blog posts and a diversity of topics.
Beyond scheduling blog posts, the use of an editorial calendar keeps other essential considerations front of mind. By including related information — such as keyword assignments, target persona(s), and associated promotions or calls-to-action — will make your editorial calendar an indispensable guide to your blogging success.
We’ve created this template to guide your blogging efforts. Designed to keep you on track as you develop content that will attract and engage potential buyers and renters, our free template will help you map out your content in a strategic manner, maximize productivity, and keep you organized.
Download the free resource below.
Posts Tagged "blog posts"
These are the Busiest Day of the Year for Real Estate Searches
Real estate searches peak the weekend after Thanksgiving, December 28, January 1, and July 6, so don’t stop marketing your property during the holidays.
If you’re a marketing professional outside the retail industry, chances are you slow things down during the holidays. But before you settle in for a second helping of leftovers, consider this: according to a study by Realtor.com, December 28 is statistically one of the busiest days for real estate searches.
It makes sense: Potential buyers use their post-holiday downtime to consider real estate investment. Other days when real estate searches spike include:
- the weekend after Thanksgiving
- New Year’s Day
- July 6
It’s important for real estate marketers to be aware of these dates so that you don’t stop all your marketing activities. The good news is that real estate searches are typically lowest on actual holidays, so putting a pause on your pay-per-click advertising, for example, on those days makes sense.
I bring this up because, recently, a client asked to stop all marketing activities between mid-December and New Year’s Day due to “seasonal decline” in sales. While it’s true that December typically sees lower numbers in terms of web traffic, leads, and conversions, that doesn’t mean there is not enormous, largely untapped opportunities for this client — if we are strategic about how we spend marketing dollars over the holidays.
Leveraging the post-holiday uptick in real estate searches
While spending the holidays relaxing with family and friends is something we all deserve, keeping a few strategic marketing activities going can mean big wins for your property/properties. Here are a few things I recommend, and why.
1) Publish blog posts on a normal schedule.
Blog posts are the gifts that keep on giving, meaning the majority of traffic will visit your posts months after they’re published. In fact, 80% of our page views occur on blog posts published at least 6 months prior. It’s a great time to write about trends or happenings in the coming year in an effort to capture future searches.
Search engines value consistency in your publishing schedule, so keeping up your normal posting frequency will help your rankings. If you have the resources to post on schedule, it would benefit you to do so.
2) Be strategic about social media.
Social media management can be time-consuming, so you should dial back your posting on the days you know prospects won’t be spending much time online (e.g. December 25). That being said, you should plan to post on days when you know real estate searches peak (e.g. December 28). Chances are, many of your competitors will be shut down for the holiday, and your posts will be front and center in your prospects’ newsfeeds.
3) Be strategic about digital advertising.
The same goes for digital advertising. Knowing that post-holiday real estate searches peak on December 28, you should budget your pay-per-click and social advertising dollars to spend more on this day. Particularly focus on your Google AdWords spend because that will capture prospects using search engines to find information about potential real estate investments — as opposed to sponsored social posts, which display your ads in the newsfeed of a prospect who may or may not be ready to buy.
Related posts:
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4 Tools for Determining the Best Time to Post on Social Media for Your Property
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Peak Season Demands Real-Time Analytics for Perfect Fulfillment
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