Posts Tagged "content marketing strategy"
Top 5 Real Estate Blog Posts of 2019 … So Far
Here are our most-viewed real estate blog posts from this year, covering topics from social media to the latest trends in digital marketing.
Throughout the year, we regularly write blog posts to help our readers stay on top of the latest news and happenings in the real estate industry, particularly in regard to digital marketing. We hope these posts provide insight, tips, and insider information on how the consistent publication of quality content can help you edge ahead of the competition.
We’ve covered some great stuff this year, from new trends (like automation) to questions that clients ask year after year (like how real estate brands use social media). Here’s a look at our most popular posts so far this year.
Top real estate blog posts from 2018 (so far)
1. 5 Tips to Step Up Your Real Estate Social Media Marketing
Increasingly, traditional marketing tactics are giving way to newer methods, and inbound marketing is taking the place of outbound. We’ve said it before, and we’ll say it again: real estate and social media are a match made in heaven. Here are five tips to boost your real estate social media marketing efforts. Read more
2. Google Analytics for Real Estate Marketers – 4 Steps to Get Started
When it comes to gaining insights into real estate leads, Google Analytics is one of the most powerful tools out there right now. The data that Google Analytics for real estate provides gives you invaluable insights into how your audience is interacting with your content, as well as how your content is performing over time. Read more
3. 6 Simple Tools for Creating Animated Real Estate Marketing Videos
Savvy real estate marketers are jumping on the video bandwagon, but the process can still be intimidating. Creating an animated image, GIF, or video can sound impossibly difficult — particularly if you’re over the age of 15! But in reality, there are plenty of tools that make creating these items not only simple but cost–effective as well. Read more
4. The Role of Social Media in Luxury Real Estate Marketing
In the ultra-competitive field of luxury real estate marketing, social media can be your secret weapon. Real estate is inherently personal, even at the corporate and luxury levels, and marketers can effectively use social media to cultivate productive relationships with leads. Here are four ways social media can boost your luxury real estate marketing efforts. Read more
5. Top Real Estate Marketing Trends 2019
Real estate is a competitive and ever-changing industry. Just when your business settles into a successful routine, new marketing tactics and trends can throw you a curve ball. But being aware of the forces shaping the industry is the best way to hit your marketing efforts out of the park this new year. Here are the four top real estate marketing trends that we see coming in 2019. Read more
For more useful tips, return to this space. We post twice a week, every week of the year.
Related posts:
- Using Content Marketing to Market and Sell Luxury Real Estate
- 10 Quick Ways to Grow Brand Awareness
- 5 Real Estate Instagram Accounts You Should be Following
Posts Tagged "content marketing strategy"
Infographic: Real Estate Social Media Marketing Strategies
Social media for real estate marketing is one of the most powerful tools out there. Our infographic will help you figure out the best social media marketing strategies—and the mistakes to avoid.
We’ve said it before, and we’ll say it again: real estate marketing and social media are a match made in heaven — when used correctly. With the right strategies, using social media for real estate marketing is a great way to start a conversation, exchange advice, and create a lasting relationship with prospects.
We can’t stress enough that to be effective, social media needs to be done right. Bubba Mills, chief executive officer of Corcoran Consulting & Coaching advises, “done right, social media can increase your trips to the bank. Done poorly, it can drive you to the poor house.” Take a look at our infographic with social media do’s and don’ts for real estate marketers.
What you should be doing: social media marketing strategies
Promote the community, not just your properties
Renters, buyers, and investors are looking for more than just a property — they want to know something about the place they’re considering living or investing in. Too many real estate blogs just skim the surface of what communities have to offer. Making use of social media platforms to give potential buyers a nuanced understanding of your community is a great way to engage with prospects and promote your properties.
Be authentic
Social media for real estate marketing is all about the personal. Users on these platforms are looking to connect with the real people behind the brands they follow. Part of building your brand is about discovering and cultivating your “corporate personality,” particularly when it comes to social media. Find your brand’s voice, and let it shine through.
Educate your prospects
You may not expect it, but social media users actually like educational content. According to the 2018 Sprout Social Index, 59% of customers express greater trust for “posts that teach” on social media. Educating your audience is also at the core of content marketing — at the end of the day, your knowledge and expertise is your most valuable commodity — even more so than your properties. Use your social media for real estate marketing to share content that’s valuable to potential buyers and renters, whether it’s buying guides, case studies, or local statistics.
Engage with your followers
It may seem painful obvious, but too many real estate marketers forget that social media is just that: social. When followers engage with your posts, always reply! Encourage comments and shares, and join the conversation. Not only is it a great way to cultivate a loyal following, but you can also gain valuable insights into your audience’s preferences.
Diversify across platforms
While Facebook still reigns supreme in the social media universe, if you aren’t connecting with users on other platforms, you’re missing out on huge opportunities. While each platform requires its own content and posting strategy, you’re essentially presenting your brand identity from the various angles allowed by different platforms. Not only that, using multiple social media platforms helps improve your search engine rankings.
Steer clear of these practices
Overzealous advertising
Nobody likes pushy sales language, especially on social media. Steer clear of posts that do nothing but overtly promote your properties. Instead, focus on educating your audience, and answering their questions.
Forgetting the visual
Social media is all about the visual, especially video. Be sure to include relevant images with posts and use video whenever possible.
Assuming that just because you’re online, offline rules don’t apply
It may seem obvious, but it’s all too often forgotten. This is a good rule, and an easy metric by which to judge any content before posting: Your interactions online should measure up to professional interactions you would have in person.
Reposting without checking
Re-posting content that’s of interest to your audience is a great way to promote discussion and engagement. But don’t get sloppy. Remember that even if content didn’t start with you, if it’s posted on your company’s social media accounts, it represents your brand and properties. Make sure content is well-researched and from reliable sources. Want to re-post something controversial? Just be sure to include a disclaimer or explanation in your post.
Forgetting about emotional intelligence
Never forget that behind every social media account is a human being. The bottom line: bring emotional intelligence to your social media management. Take the time to address any issues with compassion and understanding.
The takeaway
With the right strategies, social media is an extremely effective tool for real estate marketers to promote their brand and properties. But it does require a significant investment of time, resources, and creativity. Start connecting with your audience, and watch your brand grow.
Related posts:
- Social Media Can Be a Strategic Weapon in Real Estate Marketing
- 5 Tips for Building a Successful Real Estate Social Media Marketing Program
- Must-Know Social Media Strategies for Real Estate
Posts Tagged "content marketing strategy"
Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template
Our Editorial Calendar Template will hold you accountable to your content strategy.
Having a documented strategy is critical for content marketing success. An important extension of that idea is making sure your blog content is well-organized and aligns closely with your content strategy.
We have created a blog editorial calendar template to help you organize and improve your real estate content marketing efforts. This template is designed to keep you on track as you develop content that will attract and engage your prospects and customers. It will help you map out your content in a strategic manner, maximize productivity, and keep you organized. It includes weekly and monthly worksheets, as well as an ideas worksheet for tracking blog post ideas.
Why do you need an editorial calendar?
Having an editorial calendar gives structure to your blogging efforts. It’s a commitment to your potential investors, and gives you built-in accountability for your overall real estate marketing strategy.
The editorial calendar is a dynamic, internal document that will help your team determine what activities you’ll focus on, and when they’ll be completed. This enables you to optimize how you connect and engage potential buyers and tenants with your blog content.
Organized week-by-week, an editorial calendar makes it easy to visualize your marketing strategy, ensuring consistently scheduled blog posts and a diversity of topics.
Beyond scheduling blog posts, the use of an editorial calendar keeps other essential considerations front of mind. By including related information — such as keyword assignments, target persona(s), and associated promotions or calls-to-action — will make your editorial calendar an indispensable guide to your blogging success.
We’ve created this template to guide your blogging efforts. Designed to keep you on track as you develop content that will attract and engage potential buyers and renters, our free template will help you map out your content in a strategic manner, maximize productivity, and keep you organized.
Download the free resource below.
Posts Tagged "content marketing strategy"
How Will Facebook Marketplace Housing Affect Real Estate Marketers?
Facebook Marketplace has added a Housing section, which lists property for sale and property rentals.
If you’re a real estate marketer, Facebook’s newest foray into the social marketplace is likely to impact your strategy. In November, the ‘Book announced that it would begin allowing users to search for housing rentals and sales on its Marketplace platform.
For those who are unfamiliar, Marketplace is Facebook’s answer to Craigslist — a platform that lets users buy and sell items near them. The new housing section allows individuals —including brokers, agents, and property managers — to list their available properties. Additionally, the company has partnered with Zumper, Apartment List, and other third-party sources to add “hundreds of thousands” of rental listings.
Listers can add 360-degree photos so potential buyers and renters can take a virtual tour from the comfort of their couches. Those searching for properties can filter by location, price, number of bedrooms, square footage, etc.
Facebook’s Bowen Pan says, “Marketplace is a popular place for people to look for a home to rent. Now that we’re adding listings from Apartment List and Zumper, people can search even more options in the U.S. to find a place to call home.” The company aims to “bring ease and convenience to customers” with this addition.
How should you approach Facebook Marketplace?
As a real estate marketer, this presents another opportunity to get your property in front of potential buyers and renters. Here are some points you need to know to successfully list your property on Facebook Marketplace Housing.
User search criteria
Facebook is using its powerful search algorithm to let users narrow their rental search based on location, price, size, number of bedrooms, and even if an apartment is pet-friendly. This means making sure all your listings have accurate and specific details. The more specific you get, the more your target audience can find you.
Facebook is location specific
As with Craigslist, Facebook Marketplace lets users select and search within their area. More than likely, you’re already keeping track of demographic data for your target buyer or tenant base. Make sure that as you list your properties on the sites that Facebook pulls from, or on Marketplace itself, that you’re keeping in mind that target demographic, and including location markers that will help your property show up in their searches.
Facebook’s goal is to be a one-stop shop
If you’re aware of this fact, it can help you. Facebook is positioning Marketplace to become a one-stop commerce platform for food, shopping, and even job hunts. How does this impact your marketing efforts? Know that when users come to Marketplace, they are primed to be interested in all aspects of their housing prospects — from dining to neighborhood attractions to community events.
This is where your content marketing strategy comes into play. By providing content about various types of information about the area surrounding your listing (top restaurants, employers in the area, what to do on a weekend, etc.), you’re poised to capture the lasting attention of your potential buyers or tenants.
Related posts:
- What Metrics Should You Track in Real Estate Marketing?
- Top 10 Real Estate Marketing Posts 2017
- 4 Tools for Determining the Best Time to Post on Social Media for Your Property
Posts Tagged "content marketing strategy"
Top 10 Real Estate Marketing Posts 2017
Here are Fronetics Real Estate’s most-viewed real estate marketing posts from the last year.
2017 was an exciting year for Fronetics Real Estate. We officially launched our brand, and website, in September. But despite our relatively recent kickoff, FRE is an entity born out of a longstanding expertise in real estate marketing. We have been working with residential and commercial real estate clients for many years under our parent brand, Fronetics.
It is that expertise that we aim to provide for the readers of the Fronetics Real Estate blog. This year, the following have been our most-viewed posts.
Top 10 real estate marketing posts
1) Using Content Marketing to Market and Sell Luxury Real Estate
In real estate sales, you want people to find your properties, like what they see, and ultimately be moved to purchase. In other words, you want to attract visitors, convert visitors to leads, and convert leads to deals. Innovative luxury real estate firms are finding ways to leverage digital tools to guide more buyers down that path to purchase. Read more
2) This Is How Often Real Estate Companies Should Post on Social Media
With social media networks changing daily, it’s hard to keep up with where to distribute content, much less how often. Countless studies have attempted to solve the social-media-frequency equation. And while audiences vary across price points and regions, best practices give us some general guidelines. Here’s our assessment of social media posting frequency. Read more
3) The Metrics You Should Be Measuring in Real Estate Marketing (Hint: Not Vanity Metrics)
Whether renting a new property or launching a social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: not all metrics are created equal. So-called vanity metrics are measurements that have no bearing on your bottom line but can give you an inflated sense of success. Read more
4) Learn How Content Marketing Increased Real Estate Sales by 37% in 90 Days
Consider this case study of a leading real estate marketing firm who chose to use digital and content marketing to shake up their traditional marketing approach. After just three months of beginning a digital and content marketing program, the firm recognized significant gains in web traffic, social media engagement, and brand exposure. Read more
5) This Is the First Thing You Should Do in Real Estate Marketing
Content marketing is one of the most effective ways to elevate your property’s reputation in the market, reach prospective buyers or tenants, and increase occupancy. Yet while many real estate marketers are using content marketing, not all feel their efforts are successful. Why do so many organizations feel they are failing? Simply put, they do not have a documented strategy in place. Read more
6) Real Estate Firm Grows Sales by 300% through Content Marketing
this case study about a prominent real estate marketing firm in one of the most competitive markets in the U.S. When traditional tactics weren’t bringing in the kind of business needed to sell 1,500 new-construction homes in a new planned community, the firm turned to a new content marketing program to increase web traffic and build brand awareness. Read more
7) Social Media Can Be a Strategic Weapon in Real Estate Marketing
The real estate industry is built on relationships, partnerships, cooperation, networks, and communication. Being social is a key part of forging a successful real estate marketing strategy. It’s time for the industry to embrace the tools that social media platforms offer. Read more
8) Paid Digital Advertising: A Beginner’s Guide for Real Estate Marketers
By investing in paid digital advertising, you can boost the reach of your posts, display ads, and videos. Pair quality content with a comprehensive digital advertising strategy, and you will be in a position to drive more traffic, create more brand visibility, and sell or lease more properties. Read more
9) 6 Signs It’s Time to Consider Outsourcing Your Real Estate Marketing
Real estate companies are increasingly open to outsourcing real estate management because it allows them to focus on their core competencies while improving effectiveness. So why not apply the same rationale to bolster your marketing efforts? Don’t be afraid to look outside the box for the marketing tools you need to succeed. Read more
10) 5 Tips for Building a Successful Real Estate Social Media Marketing Program
Social media is an excellent tool for real estate marketers to communicate with residents/tenants, build brand awareness, gain market intelligence, and even identify prospective tenants or buyers. Particularly if the latter is your focus, it’s easy to celebrate every follower you earn as a marketing success. But it’s important to remember that a social media follower doesn’t necessarily equal a buyer/tenant. After all, participating in social media is not only about earning a large following; it’s about building relationships with those people. Read more
Runner-up posts:
- 4 Tools for Determining the Best Time to Post on Social Media for Your Property
- Start Your Property’s Social Media Program in Six Steps
- These are the Busiest Day of the Year for Real Estate Searches
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