Posts Tagged "digital marketing"
5 Real Estate Marketing Strategies for 2019
Keeping up with the constant changes can be incredibly tough on real estate marketers — these 5 strategies for real estate marketing are what you need to be doing right now.
Highlights:
- Make sure your website is optimized; it’s the center of your digital assets.
- Today’s market is increasingly visual: invest in virtual tours and professional photography to make your properties stand out.
- Content marketing, such as blogging, is the most effective tool at your disposal.
Real estate marketers, we know your job isn’t easy. With today’s fiercely competitive market, not to mention the seemingly constant changes brought about by technology, it’s easy to be left breathless. But to set your business apart from the pack, it’s crucial to stay on top of the changes taking place and hone a robust marketing strategy.
We’ve put together these five failsafe strategies that real estate marketers should be adopting right now.
Five real estate marketing strategies that are bound to work in 2019
1. Build an excellent website
Some things are timeless. While content marketing trends will continue to shift and evolve, the need for a quality, strategically designed website is here to stay. Your website is the nexus of your digital assets and is on the frontlines when it comes to capturing leads. Having a website that’s visually appealing, easily navigable, and content– and information-rich means better SEO, higher quality leads, and overall success.
Writing for Forbes, software engineer R.L. Adams suggests not to “bombard visitors with too many ads all over the place and ensure that it’s a site that people want to continue to check back on with fresh content and properties added regularly.”
2. Create virtual tours
Creating virtual tours for your properties is an investment, but it’s never been more worthwhile than it is now. In our increasingly visual culture (recent research indicates that the millennial demographic overwhelmingly favors visual content online), giving potential buyers and renters a detailed, interactive look at your properties is a no-brainer.
Looking for tips on creating virtual tours? Check out this post.
3. Invest in professional real estate photography
These days, everyone with a smartphone is a would-be photographer. With the ease and convenience of snapping high-quality photos with your phone, hiring a professional photographer can seem like a questionable investment. It isn’t. Again, in this highly visual culture, photos of your properties have never been more important. A professional photographer who specializes in real estate and who is also well-versed in editing will go a long way.
4. Blog
We’ve said it before, and we’ll certainly say it again: A blog helps you sell real estate. Among the many benefits of adding a blog to your site are increased search engine visibility, enhanced customer and industry relationships, better lead nurturing, and a boosted reputation. With a blog, you’re offering value to your customers separate and outside of your properties — in turn, you’ll see your sales boosted.
5. Start digital marketing
Inbound marketing, like digital marketing, is about prioritizing the needs of your audience over a sales pitch. When it comes to real estate, digital marketing has proven time and again to be far more effective than overt sales pitches. A robust digital marketing strategy includes a blog, social media presence, informational guides and case studies, email marketing, and more.
Even as technology and trends shift, your expertise and ideas are at least as valuable as your properties. At the end of the day, people want to hire trustworthy and knowledgeable real estate experts. If you can answer the needs and questions of your potential buyers and renters, you cultivate lasting and fruitful relationships with them.
Related posts:
- Using Online Virtual Tours to Sell and Lease Property
- Infographic: Statistics that Prove Why Your Real Estate Marketing Needs to Include a Blog
- Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template
Posts Tagged "digital marketing"
3 Tips for Marketing to Millennial Real Estate Buyers
Home buyers are getting younger. Is your marketing strategy ready to meet the needs of millennial real estate buyers?
Consider this: more than a third of all home buyers came of age in the digital age. That’s right—millennials, those aged 36 and younger, now make up 34% of home buyers, which is the largest chunk of any generation buying homes right now.
These digital natives have a buying process that’s completely foreign to older generations, which means “traditional” marketing tactics won’t cut it when it comes to appealing to this demographic. Adjusting your strategy to resonate with millennials makes sense not just because it helps you reach this segment of the market, but also because it keeps you better positioned for the future of real estate marketing.
These three tips will help you adjust your strategy to market to millennial real estate buyers.
1) Be ready to guide them through the process
Millennials get a lot of bad press, as a generation that requires constant coddling and hand-holding. But to be fair, these young home-buyers are new to purchasing real estate—the vast majority (66%) of buyers ages 36 and under are first time home-buyers.
Buying a home is a complicated process, and millennials are looking for agents who will take the time to help guide them through the process. What does this mean for your marketing strategy? Placester’s Carolyn Berk suggests that “because guidance is so important to millennials, your marketing should emphasize your dedication to assisting customers every step of the way.”
This means offering resources and strategies rather than simply promoting available properties. For example, an eBook that guides first-time home buyers through the process is a great way to demonstrate your knowledge and commitment to supporting your clients through the buyer’s journey.
2) Help millennial real estate buyers save money
More than previous generations, millennials are saddled with student loan debt and often rely on sources other than just savings to finance their down payments. Simply put, they are looking to save at every opportunity.
Once again, content is your best bet for demonstrating to millennial real estate buyers that you are there to help them save money. Blog posts, testimonials, and case studies should detail your expertise in getting your clients the best possible deal. “Small things, like helping with contract negotiations or mortgage lender references, can go a long way with millennial buyers,” says Berk.
3) Go digital
This one probably seems obvious, but you’d be surprised at how many real estate professionals neglect their digital marketing presence. From social media to your website, marketing online is no longer optional, it’s expected. Millennial real estate buyers are heavily using the internet during their search and buying process, and your marketing strategy needs to be ready to meet them online.
First off, your SEO (search engine optimization) is key—your content needs to be readily available to potential buyers entering relevant search queries. “Aligning the content in your website to keywords that millennials use to search for homes in your region will help you pop up in search listings,” suggests Berk.
Your social media presence is also important. Millennials are checking Facebook, Twitter, Instagram, and Snapchat frequently throughout the day, and they should be finding your content. Take advantage of these visual media to promote your properties with photo and video content.
Marketing to millennial real estate buyers makes sense for your overall marketing strategy and helps keep your brand relevant and ready to adapt to the future.
Related posts:
- 5 Tips for Building a Successful Real Estate Social Media Marketing Program
- Real Estate Firm Grows Sales by 300% through Content Marketing
- Must-Know Social Media Strategies for Real Estate
Posts Tagged "digital marketing"
When Traditional Real Estate Marketing Methods Stop Working, Try Digital Marketing
A new digital marketing program helped one real estate marketing firm reinvent itself after traditional methods proved ineffective.
A prominent real estate marketing firm was experiencing an all-too-familiar predicament: They had a great product that, for some reason, was not selling. They had been following their traditional marketing regimen; however, something about the purchasing landscape seemed to have shifted, and in a way that rendered their methods ineffective.
Then, a new content marketing program changed everything in just a few months. For the better.
The firm’s business was real estate marketing, and their great product, a community of new homes in a highly desirable location.
Real estate, like so many other sectors, has experienced a major shift in buyer behavior in just the last two decades, with the majority of research being conducted online. The firm realized that a digital marketing strategy, unlike traditional print ads, could better reach a wider audience of potential homebuyers.
In less than 90 days after implementing the new content marketing program, sales increased by nearly 40%. Within the year, social reach grew by 325%, web traffic by 250%, and sales by 300%.
Download this case study to learn how the firm achieved such remarkable results.
Related posts:
- 5 Tips for Building a Successful Real Estate Social Media Marketing Program
- Using Content Marketing to Market and Sell Luxury Real Estate
- Learn How Content Marketing Increased Real Estate Sales by 37% in 90 Days
Posts Tagged "digital marketing"
Learn How Content Marketing Increased Real Estate Sales by 37% in 90 Days
This case study shows how home sales grew by more than one-third in 3 months with content marketing.
93 percent of all online experiences begin with a search engine, and 75 percent of searchers don’t move past the first page of search results. With home buyers increasingly more likely to start their purchasing research online, content marketing is a strategic way for real estate marketers to get their properties in front of more potential buyers.
What’s more, home buyers are influenced by peers and their interactions with websites, mobile apps, and social networks. The opportunities created by these online interactions can be competitive advantages for real estate marketers who are prepared to take advantage of this new landscape.
Consider this case study of a leading real estate marketing firm who chose to use digital and content marketing to shake up their traditional marketing approach.
After just three months of beginning a digital and content marketing program, the firm recognized significant gains in web traffic, social media engagement, and brand exposure. The firm recognized that unlike print, online mediums created opportunities for their firm to present target audiences with dynamic content. Optimizing their content and strategizing about its distribution boosted sales 37% for this real estate marketing firm in just 90 days.
Download the case study to find out how they achieved their remarkable results.
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Real Estate Firm Grows Sales by 300% through Content Marketing
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Using Content Marketing to Market and Sell Luxury Real Estate
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