Posts Tagged "editorial calendar"
July 6 is One of the Busiest Days of the Year for Real Estate Searches
Real estate searches peak after holidays, and July 6 is one of the biggest peaks of the year. Are you ready to make the most of it?
If you’re a real estate marketing professional who puts your feet up after the holidays — it’s time to reconsider your strategy. Unlike the post-holiday retail lull, real estate searches actually pick up as potential buyers use their downtime to go online to consider real estate investment.
Now is your chance to capture those leads.
Here’s how to take advantage of the post-Fourth of July uptick in real estate searches.
Publish blog posts on a normal schedule
We all know that blogging can help you sell real estate in all kinds of ways — from increasing search visibility to nurturing leads. But did you realize blog posts are the gifts that keep on giving? The majority of traffic will visit your posts months after they’re published. We’ve found that 80% of our page views occur on blog posts published at least six months prior. Bear that in mind when you’re creating your editorial calendar: to capture future searches, the six-month mark can be a great time to write about trends or happenings in the coming year.
Search engines reward consistency and predictability in your publishing schedule. So, keep your normal frequency throughout the year, and it will help your rankings during high-traffic times.
Be strategic about social media to capitalize on real estate searches
Social media management can be an extremely time-consuming task, so dialing back your posting on the days when you know that prospects won’t be spending time online can help you conserve resources for the high-traffic days. July 6 is definitely a day when you should maximize your social media output, both in terms of frequency and quality. This doesn’t mean posting constantly, but it does mean it’s a great time to unveil new content, post interesting statistics, and interact with your followers. Chances are, many of your competitors will be shut down for the holiday, and your posts will be front and center in your prospects’ newsfeeds.
Be strategic about digital advertising
The same goes for digital advertising. Knowing that July 6 is a big day for real estate searches, you should budget your pay-per-click and social advertising dollars to spend more on this day. It’s a good time to focus particularly on your Google AdWords spend, as that will capture prospects using search engines to find information about potential real estate investments — as opposed to sponsored social posts, which display your ads in the newsfeed of a prospect who may or may not be ready to buy.
Post-holiday real estate searches present a big opportunity. Seize it.
Related posts:
- 10 Social Media Statistics for Real Estate Marketers 2018
- How to Measure Brand Awareness: A Guide for Real Estate Marketers
- Top 10 Real Estate Marketing Posts 2017
Posts Tagged "editorial calendar"
Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template
Our Editorial Calendar Template will hold you accountable to your content strategy.
Having a documented strategy is critical for content marketing success. An important extension of that idea is making sure your blog content is well-organized and aligns closely with your content strategy.
We have created a blog editorial calendar template to help you organize and improve your real estate content marketing efforts. This template is designed to keep you on track as you develop content that will attract and engage your prospects and customers. It will help you map out your content in a strategic manner, maximize productivity, and keep you organized. It includes weekly and monthly worksheets, as well as an ideas worksheet for tracking blog post ideas.
Why do you need an editorial calendar?
Having an editorial calendar gives structure to your blogging efforts. It’s a commitment to your potential investors, and gives you built-in accountability for your overall real estate marketing strategy.
The editorial calendar is a dynamic, internal document that will help your team determine what activities you’ll focus on, and when they’ll be completed. This enables you to optimize how you connect and engage potential buyers and tenants with your blog content.
Organized week-by-week, an editorial calendar makes it easy to visualize your marketing strategy, ensuring consistently scheduled blog posts and a diversity of topics.
Beyond scheduling blog posts, the use of an editorial calendar keeps other essential considerations front of mind. By including related information — such as keyword assignments, target persona(s), and associated promotions or calls-to-action — will make your editorial calendar an indispensable guide to your blogging success.
We’ve created this template to guide your blogging efforts. Designed to keep you on track as you develop content that will attract and engage potential buyers and renters, our free template will help you map out your content in a strategic manner, maximize productivity, and keep you organized.
Download the free resource below.
Follow Us
