Posts Tagged "engagement"
Top Real Estate Marketing Trends 2019
Here are the top real estate marketing trends for 2019, including video, personalized content, and authenticity.
Highlights:
- The popularity of video is still on the rise. Part of what makes video such an appealing form of content is its shareability, which drives organic traffic.
- Marketers should use social media platforms to engage with followers through compelling content.
- Foster creativity in your content through benchmarking and researching competitors.
It’s the start of a new year, and that means savvy marketers are looking to stay ahead of the curve. These top real estate marketing trends are what we see coming for 2019.
1) It’s all about the video
We can’t stress it enough: video is here to stay, and it’s time your business starts embracing it.
Part of what makes video such an appealing form of content is its shareability, which drives organic traffic. Creating appealing, engaging video is an ideal way to make your target audience material to share with their network, with the potential to expand your reach exponentially.
2) Social media users are craving authenticity
Let your social media platforms be places where you engage your followers through compelling content that says something about the culture of your business and your passion for real estate.
3) Keep it personal
Much as users are seeking authenticity from marketing on social media, your potential clients will respond all the better to personalized content and relationship-building. Whenever you can, add a personal touch to your communication with your audience.
4) Get creative
One thing we can say for certain about the new year, and the future of real estate marketing going forward, is that creativity is going to be key. Being aware of trends, benchmarking your marketing efforts against those of your competitors, reading industry blogs, and listening to your client-base are just a few key ways to foster creativity.
To learn more, visit us at froneticsrealestate.com
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- Infographic: Real Estate Marketing Trends 2018
- 6 Signs It’s Time to Consider Outsourcing Your Real Estate Marketing
- A Visual Guide to Social Media Posting Frequency for Real Estate
Posts Tagged "engagement"
5 Creative Ways to Use Instagram Stories for your Luxury Real Estate Brand
Luxury real estate brands are capitalizing on Instagram Stories to highlight property features and give followers an inside look at what sets them apart.
Highlights:
- With such a highly visual platform comes the challenge of standing out from other luxury real estate brands.
- Stories helps boost reach and engagement by giving users ways to engage with your content.
- Don’t be afraid to make your content pop through filters on your images and videos, use fun fonts and bold text, and create slideshows that break your stories into parts.
Instagram is a natural fit for real estate marketing. And with the growing popularity of Instagram Stories, marketers are increasingly using this feature to highlight their properties and luxury real estate brand. When implemented as a part of a robust digital marketing strategy, Instagram Stories is an ideal place to showcase your latest projects.
But with such a highly visual platform comes the challenge of standing out from other luxury real estate brands. If you want to generate leads, increase ROI, and ultimately close deals, you’ll need to think outside of the box.
Here are five creative ways to use Instagram Stories for your luxury real estate brand
1. Go behind the scenes
Because of the informal feel of Instagram Stories, it’s a great place to highlight your luxury real estate brand and give viewers a behind-the-scenes look at your property. This intimate view into what makes your brand unique helps build engagement and brand loyalty.
Some ideas to showcase your luxury real estate brand include:
- Highlight premier features of your property
- Snap a picture or short video at local restaurants, bars, and events by your property
- Upload an image of an office brainstorm or staff meeting
- Feature new marketing ideas or things your staff are working on
2. Engage
I recently read that Instagram algorithms can make organic reach difficult, which means that engagement can be a challenge. But Stories helps boost reach and engagement by giving users ways to interact with your content. Ask viewers a question or create a poll to encourage audiences to share thoughts with your brand. What’s your favorite feature in the new penthouse unit? What color should we paint our office door? What videos do you find most appealing. And when audiences respond to your questions or polls, make sure you re-engage with them.
3. Highlights
Looking to get more shelf life out of your Instagram Stories? Try using the Highlights tool.
“Instagram Stories Highlights can live permanently on your profile. They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like.
“And because of their prime location directly under your bio and above your Instagram feed, it’s the perfect place to direct followers to your most valuable and interesting content,” writes Benjamin Chacon for Later.com.
Highlights is a great tool for gathering several of your most engaged stories and blog posts, and organizing them by topic. For example, your luxury real estate brand can create different highlights for property features, neighborhood information, and office culture. Viewers can easily sort through your content based on their personal needs.
4. Be visual
56% of marketers said they use visuals in their content almost 100% of the time. Instagram called the feature “Stories” for a reason. Don’t be afraid to make your content pop through filters on your images and videos, use fun fonts and bold text, and create slideshows that break your stories into parts. Visual content has significantly higher engagement rates, so get your camera ready.
5. Luxury branding
Instagram Stories leverages two things today’s buyers love: beautiful images and engaging videos. The tool extends a brand’s audience, shows the ins and outs of what makes your brand unique and promotes engagement with your Stories, as well as your Instagram posts. All of these elements develop brand awareness and, hopefully, brand loyalty.
Final thoughts
I’ve heard some luxury real estate brands are hesitant to use Instagram Stories, because of the informal vibe of the tool, something that’s not usually synonymous with luxury real estate. But as Instagram continues to grow in popularity, it’s important for brands to follow their audiences.
Remember, Instagram Stories is just one part of your dynamic digital marketing strategy. Have fun with the tool, experiment with posts including videos and pictures, and see what followers engage with the most. You might be surprised how well your Stories perform.
Still hesitant about getting started? Let us help.
Related posts:
- Measure Social Media Success in Terms of Potential, not Dollar Amount
- How to Use Social Media Hashtags in Real Estate Marketing
- How to Use Instagram for Real Estate Marketing
Posts Tagged "engagement"
Push Notifications: Why Real Estate Marketers Need to Start Using Them
Push notifications can help accelerate your digital marketing efforts so that your property gets in front of prospective buyers and renters faster than would happen organically.
Highlights:
- Using push notifications can get your message in front of prospects instantly.
- Websites are now capable of leveraging this technology. Push notifications are delivered to a mobile device or desktop even if the user isn’t on that website.
- Be aware: overly pushy or too frequent notifications can increase user opt-out numbers.
“If you build it, and they will come.” Kevin Costner’s legendary line in “Field of Dreams” could also be said about digital marketing. Or rather, publish quality content, and buyers will come to you. But, digital marketing takes time to show results. There’s not much you can do about that.
Or, is there?
Using push notifications can get your message in front of prospects instantly. Pair quality content with a comprehensive digital marketing strategy, and you will be in a position to drive more traffic to your website, create more brand visibility, and sell or lease more properties.
Don’t believe in the power of push notifications? Here are some undeniable stats to prove it:
- Push notifications boost engagement up to 88%
- 70% of adults enabled push notifications from their favorite brands
- 65% of users return to an app (or website) within 30 days when push is enabled
- The average click rate for push notifications is 7.8%
- 50% of customers find web browser push notifications useful and readily give their permission to the website that they would like to hear from
So, what is a push notification?
A push notification is the delivery of information to a device from a server where the request for the transaction is initiated by the server rather than by an explicit request from the client. What does it all mean? It’s basically a fancy way of saying you can push content to audiences on their phone (or computer), even when they’re not using the device, but there is a caveat — viewers have to opt into these notifications in order to receive them.
And don’t worry if your real estate marketing strategy doesn’t include an app. Websites are now capable of leveraging this technology, called browser push notifications. These types of notifications are delivered to a mobile device or desktop even if the user isn’t on that website. And since Americans look at their phones 52 times a day on average, it gives you a lot of opportunity to get your property in front of them.
Don’t be pushy
Beware of overly pushy or too frequent notifications, which can increase user opt-out numbers. And refrain from using push notifications as a sales pitch. Rather than forcing your properties on users, be the expert advice they are seeking. Help them envision themselves in one of your properties.
According to PushAssist, “sending multiple push notifications can enhance your page views, but won’t boost your sales. It could also result in high bounce rates. Moreover, this may annoy your users and even worse may reduce interest in the products and services you offer.”
Don’t fall into the habit of the “spray and pray” approach when it comes to push notifications. Thoughtlessly bombarding users with generic messaging will not attract quality leads. Instead, be thoughtful and deliberate with your communication. Offer your prospects valuable messaging with a personal touch to encourage action.
If you can successfully navigate push notifications with sharp messaging and timing, your real estate brand can greatly benefit from this digital lead generation tool.
3 benefits of push notifications
1. Increased user engagement
When used wisely as a part of your digital marketing strategy, push notifications can increase user engagement. But remember, it’s quality over quantity. Your notifications should be direct and to the point. They should address the needs of your prospects and encourage open communication. Using push notifications to encourage users to interact with your real estate company helps drive brand awareness and lead generation for your properties.
2. Drive action
Push notifications are an effective way to create a sense of urgency around your property. This urgency, in turn, drives website traffic and increases conversion rates. Try sending messages with an undertone of “act now” on topics such as the latest amenities that buyers can’t live without, local restaurants and activities, and updates on high-demand buying and leasing opportunities.
3. Time efficiency
Let’s face it, writing emails and blog posts is time consuming. Marketers know how much time it takes to research topics and keywords, write the actual copy, and edit, proof-read, and distribute. With push notifications, marketers can quickly and efficiently create messaging that instantly arrives on a user’s phone or desktop, saving hours every week on creating content that may or may not even reach your readers. And since users must opt into push notifications, you have prospects that are genuinely interested in your properties.
Is your real estate brand already using push notifications? Have you seen an increase in web traffic or conversions? We’d love to hear about your experience.
Related posts:
- Marketing Automation for Real Estate Marketers is Key to Lead Generation
- Start Your Property’s Social Media Program in 6 Steps
- 5 Marketing Automation Ideas for Real Estate
Posts Tagged "engagement"
5 Benefits of a Real Estate Blog
Having a real estate blog is a cost-effective and efficient way to grow your brand. Here are 5 benefits of maintaining an informative, valuable blog.
Highlights:
- Blogs provide real estate brands the opportunity to educate, inform, and even entertain readers through content.
- 81% of U.S. online consumers trust information and advice from blogs
- 80% of our website traffic comes from blog posts that are over six months old.
We get asked all the time, “Do I really need a real estate blog?” And the answer is: yes! The follow up question is “Why?” And the answer is simple: it works!
On a basic level, blogs provide brands the opportunity to educate, inform, and even entertain readers through content. They are an effective and relatively cheap tool to help grow your real estate brand. Search engines even consider blogs—and blogging frequency—when ranking pages.
I often tell our real estate clients to think of blog posts as opportunities. Every time you post, you create a chance to be found, to be liked, to be shared, and to be linked to other sites.
Still not convinced? Here are 5 of the top benefits of having a real estate blog.
5 benefits of a real estate blog
1. Get more traffic to your website
According to HubSpot, companies who blog receive 97% more links to their website than non-blogging companies. Not only that, but 81% of U.S. online consumers trust information and advice from blogs. These stats highlight how a blog can help your brand become a trusted resource for your audience—resulting in more website traffic and increased leads.
2. More visibility in search results
Search engine algorithms are getting more and more sophisticated. As they do, your site’s content becomes increasingly important.
Your content helps inform search engines about your site, improving your rank in relevant search queries (people who are searching for properties or real estate companies like yours). As you choose content for your blog posts, be mindful of the search topics for which you want to rank highly. Every time you publish a post, you create a new chance to reach someone looking for a property like yours.
3. More engagement on social media
Blog content is ideal to share (and link to) social media marketing campaigns. It can help undecided leads learn about your properties and sway them in a positive direction. Sharing your blog posts on your social media accounts helps give validity and authority to your company, as you disseminate content you created yourself.
4. Establishesyour industry expertise
When you blog about topics you are confident and knowledgeable about, it shows. You set yourself up as an industry expert. Create posts about the latest real estate trends, best practices, and neighborhood and community events to showcase your market knowledge. Your posts will be helping inform readers, while also establishing your brand as an industry expert.
5. Works even when you aren’t
Did you know that is takes up to two years for a blog post to see 99% of its impressions. In fact, we find that 80% of our website traffic comes from blog posts that are over six months old.
Why is that? Because, as with many things, blog posts improve with age and continue working even when you aren’t. Search engines give value to older content that has had more time to accumulate social shares, likes, and referrals from other web pages. The more relevant a blog post proves itself to be to readers over time, the higher it will rank in search engine results.
You hardly need more convincing, right?
Related posts:
- 4 Ways a Blog Can Help You Sell Real Estate
- Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template
- 5 Ways to Generate Real Estate Blog Ideas
Posts Tagged "engagement"
Twitter and Real Estate Marketing: 3 Tips to Get You Started
Thinking of using Twitter to market your real estate brand? The social media platform helps build brand awareness and boost engagement. Here are three tips to get you started with Twitter and real estate marketing.
Highlights:
- When real estate brands are looking to grow audiences, increase brand awareness, and boost engagement, social media is an ideal place to start.
- It’s key to have a strategy that outlines the methods by which you will target, reach and engage prospects. It also helps to keep tweets in line with brand messaging.
- using social media for real estate marketing is a great way to start a conversation, exchange advice, and create a lasting relationship with prospects.
When you think about social media, you think about people. Social media platforms have skyrocketed in popularity due to its ability to connect people, and this is why social media has become such a valuable asset to marketers.
When real estate brands are looking to grow audiences, increase brand awareness, and boost engagement, social media is an ideal place to start. But it’s not as easy as signing up and pushing out a few tweets. Here are three tips every real estate brand needs to know about using Twitter to market your next project.
Three tips to get real estate marketers started on Twitter
1. Start with a strategy
Marketers are often tempted to jump right in and start shooting out tweets. But as with any digital marketing effort, it’s best to start with a plan. A strategy outlines the methods by which you will target, reach and engage prospects. It also helps to keep tweets in line with brand messaging.
Make sure your Twitter and real estate marketing strategy includes a content calendar that’s full of valuable, informative content. Don’t be afraid to think outside of the box when it comes to marketing. The largest percentage of users on Twitter are millennials (not surprising), so make sure your content calendar includes topics that readers find interesting: hot spots in your property’s neighborhood, seasonal community events, and features from your property.
2. Use visuals (including video)
Twitter is all about the visual. In fact, tweets with pictures or videos receive 18% more likes and 150% more retweets. Since video is the most popular and most widely shared form of online content right now, it’s smart marketing to incorporate video into your tweets. Think about supporting your content through visually appealing videos, such as quick interviews, breaking news updates, or even how-to demonstrations, infographics and pictures. You’ll be making a lasting impression, attracting new followers and driving traffic to your website.
3. Engage
Don’t be shy! Once you’ve started tweeting and gain followers, get in there and start engaging. Ask questions, like, and re-tweet posts. Just remember to keep your engagement informative by focusing on insightful and interesting content.
We encourage our real estate clients to show what makes their brand unique when engaging with followers. This honest view into your company allows followers to feel comfortable with your brand and easier to engage with. Like I mentioned before, social media and real estate share the ability to connect people. Don’t be afraid to show the “human” side of your brand.
These three strategies will help get you started with Twitter and real estate marketing. With the right strategies, using social media for real estate marketing is a great way to start a conversation, exchange advice, and create a lasting relationship with prospects. Looking for more tips on creating or updating your social media strategy? Shoot us an email.
Related posts:
- The Top 3 Social Media Mistakes Real Estate Brands Still Make
- 5 Tips for Building a Successful Real Estate Social Media Marketing Program
- Infographic: Real Estate Social Media Marketing Strategies
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