Posts Tagged "Fronetics Real Estate"
Fronetics Real Estate Blog Named Top 60 Real Estate Marketing Blog
Feedspot named Fronetics Real Estate among the best in the category of real estate marketing blog or website.
We are pleased to announce that Fronetics Real Estate’s blog was included on a list of the best real estate marketing blogs.
Feedspot’s Top 60 Real Estate Marketing Blogs & Websites for Real Estate Marketers features a number of valuable media resources for the industry. Fronetics Real Estate is honored to be included — particularly since we’ve only been live for 6 months.
Feedspot reports it chose the top real estate marketing blogs from “thousands of top real estate blogs in our index” using search and social metrics. They are ranked on the following criteria:
- Google reputation and Google search ranking
- Influence and popularity on Facebook, Twitter and other social media sites
- Quality and consistency of posts
- Feedspot’s editorial team and expert review
At Fronetics Real Estate, we aim to be a go-to resource for developers, property management companies, and other real estate entities when it comes to all things marketing. Though our blog is relatively new, our team has been creating and driving digital marketing strategies for real estate for many years. We’re proud of our many successes for our clients.
Make sure you’re subscribed to our blog for the latest in digital marketing for the real estate industry. And thank you to Feedspot for the recognition.
Posts Tagged "Fronetics Real Estate"
4 Steps to Building a Successful DIY Content Marketing Strategy for Real Estate
Looking to DIY a content marketing strategy? Get started with these steps.
Are you trying to create a content marketing strategy for your property but don’t know where to begin? Even the language around content marketing can seem foreign to newcomers.
Setting your content marketing strategy is a crucial first step in trying to reach your target buyers or tenants. Before you begin writing blogs, creating video content, and posting tweets, you need to set goals.
A content marketing strategy outlines the methods by which you will target, reach, and engage potential buyers. Here are four steps to creating a successful foundation if you’re planning to begin a DIY content marketing strategy.
Steps to building a DIY content marketing strategy
1) Identify your buyer persona(s).
Trying to write compelling content for an unidentified audience is like taking a shot in the dark. Knowing who your ideal buyer or tenant is allows you to create content that is informative, educational, and entertaining to that specific person.
The more detailed you can be with your buyer persona(s), the more specific and effective your content can become. The personal connection is particularly crucial for real estate buyers, and understanding your target audience is key to making that connection.
2) Define goals and objectives.
Your content goals should be a direct reflection of your business goals. What do you want your content marketing efforts to accomplish for your company?
Top marketing goals for content marketers include converting contacts/leads to sales, growing website traffic, and increasing revenue. Make sure you include short-term and long-term goals and that you frequently refer back to these goals to make sure your strategy is on track.
3) Develop and distribute content.
Once you have identified your audience and defined your content goals, you can begin to educate yourself about the distribution platforms that will work best for introducing buyers to your property.
Let’s face it: Social media is not a one-size-fits-all solution. It’s imperative you know not only what to post, but where to post it. Buyers and renters of different demographics use social media differently. You’ll need to determine what platforms your target buyers are using and how to reach them effectively.
4) Put your knowledge to work.
Once you have worked through the initial steps of planning a successful social media strategy, the real fun begins. It’s time to start pushing valuable, effective content out to potential buyers.
Just remember that your strategy should be fluid so you can adjust it as necessary. Especially if you are selling/renting a multi-unit property, you’ll have to change your messaging to move different units (i.e. penthouses vs. smaller units). But even if you’re not, buyers and social platforms change with time, so keep refining your strategy as you go.
Related posts:
- 4 Ways to Scare Away Real Estate Buyers with Content Marketing
- 6 Marketing Tasks Real Estate Marketers Can Outsource
- Social Media Can Be a Strategic Weapon in Real Estate Marketing
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Posts Tagged "Fronetics Real Estate"
Announcing Fronetics Real Estate’s Official Launch
Fronetics Real Estate brings digital and content marketing expertise to residential and commercial real estate clients.
It’s a big day for Fronetics! We’re officially launching our new brand, Fronetics Real Estate (FRE), offering digital and content marketing services to residential and commercial real estate clients.
Over the last two decades, real estate has seen a major shift in buyer behavior, with buyers now conducting the majority of their research online. Content marketing is an approach that puts real estate marketers in charge of the way prospective buyers and tenants perceive and interact with their properties. The strategic creation and distribution of content helps properties:
- Build brand awareness
- Generate prospects
- Lower cost per lead
- Increase occupancy
- Drive sales
- Improve retention
As content marketing experts, Fronetics Real Estate is uniquely positioned in the real estate industry. Firstly, we have a proven history of success with content marketing for real estate. Our clients benefit from having a dedicated account team that works exclusively with real estate clients — they know how to help them succeed.
Secondly, our approach is unique in that it starts with data and ends with measurable results. We design and execute a strategy that aligns with your business objectives. That way, our clients see movement where it matters: lower cost per lead, higher occupancy, and faster sales.
Real estate marketing services
Fronetics Real Estate’s portfolio of digital and content marketing services includes:
- Content marketing: strategy development, content creation, and execution
- Social media: strategy, management, distribution, advertising
- Email marketing: templates, marketing emails, workflows, and newsletters
- Website development: branding, design, maintenance, and content creation
- Paid advertising: pay-per-click and social media advertising
- Sales enablement: reporting and analysis, sales content optimization, automation
Whether you have luxury condominiums, for-rent apartments, a planned community, commercial properties, or mixed-use/retail space, we would love to show you about how Fronetics Real Estate can help you reach today’s prospective buyers and tenants. Schedule a free competitive analysis, subscribe to our blog, or contact us for more information.
Read the official press release.
Related posts:
- When Traditional Real Estate Marketing Methods Stop Working, Try Digital Marketing
- How Content Marketing Increased Real Estate Sales by 37% in 90 Days
- 5 Tips for Building a Successful Real Estate Social Media Marketing Program
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