Posts Tagged "hashtags"
Marketing Real Estate on Social Media: 8 Best Ways to Get More Leads
How do you gain maximum exposure for your luxury brand? Here are 8 tips to boost your real estate social media strategy.
Did you know that 91% of marketers are looking for the best ways to engage their audience on social media? Real estate is a very competitive yet lucrative field, a fact that demands a real estate social media strategy. But only those who know how to utilize the best tools and strategies get results.
When it comes to shifting properties, the game is on another level. Local developers are moving towards visually appealing homes complete with a wide range of wellness amenities — and they let it all shine as part of their real estate social media strategy.
To move towards a positive step in luxury development, successful real estate marketers are using social media as the go-to strategy to get high quality leads. Want to know how to boost your real estate marketing game using social media?
Here are our top tips on how you can make your real estate social media strategy a success.
1. Have a unique social media profile
Do you think it is enough to open a social media account for your real estate company and fill the profile details in a hurry? Of course not. You need to optimize your profile and ensure it stands outs from the rest. You’d be surprised to find out that 79% of the people in the United States have a social media profile. So, while you will need to add relevant information related to your business, such as contact details and address, fill out the story section to make it clear which services you are offering.
2. Share luxury development content for local people
A vast number of people who will view your properties will most likely come from the same area where your real estate company is located. Therefore, it makes sense to focus on posting local content that will drive the locals to your social media platforms. Apart from posting content, you can also target local people by sharing local news, information related to the prices of local properties, and local events your company will be sponsoring. Make sure to share photos that are geotagged.
3. Add videos on your social media pages
YouTube is one of the top search engines for videos. In fact, 86% of home shoppers prefer to use video to get more information about properties. Besides, 52% of marketing professionals agree that video content tends to have the best return on investment (ROI). Uploading a video on social media could be the difference between a home buyer choosing your company or that of your competitor.
4. Use reviews to promote faster sales
Social media provides a platform for consumers to tell their truth about a specific service or products which then motivates other potential customers to take decisive action. Also, 62% of potential home buyers would go for a real estate company that was found online and had excellent reviews. To connect with your customers, share their success story, testimonials, or review on social media. You can even go further and offer an incentive to motivate people to leave a review.
5. Add hashtags to your content
Users on social media are looking to make a personal connection with the people behind the real estate marketing and not automated machines. Create social media content in advance to avoid last-minute rush and add hashtags that clearly shows how your luxury development is unique.
6. Engage with your followers to increase brand awareness
One of the best ways to attract internet users to your real estate company is to educate them and offer free advice. Posting information related to property listing at all times will make you look promotional. You can quickly build your brand and connect with people by giving them beneficial advice, such as the latest real estate marketing trends 2019. That way, people will view you as an expert in the industry and contact you for any inquiries.
7. Find local online communities
While Facebook is a great platform for finding and connecting with local communities, Instagram is one the fastest growing social media platforms with over 1 billion active users. You can use both platforms to build a community and start creating content for them.
8. Make use of Pinterest
People are likely to be more attracted to property listings with high-quality images. In fact, 87% of home buyers find photos of properties very useful in making an informed decision. Apart from social media, you can use Pinterest to pin visually appealing images to popular boards related to real estate.
What do you think will be the most important part of your real estate social media strategy?
Would you like someone else to do the job? We are here to help.
Related posts:
- 10 Social Media Statistics for Real Estate Marketers 2018
- Should I Be Using Facebook Carousel Ads?
- How to Use Social Media Hashtags in Real Estate Marketing
Posts Tagged "hashtags"
5 Effective Ways to Use Instagram for Your Luxury Real Estate Brand
With its highly visual platform and growing user base, Instagram is a natural fit for real estate marketing. Here are five ways to make Instagram work for your luxury real estate brand.
Highlights:
- Instagram posts should reflect your luxury real estate brand and maintain the overall tone you set through other marketing efforts.
- Successful brands on Instagram pay close attention to how their posts reflect their brand’s message.
- Hashtags allow your posts to be seen by users outside of your circle of followers, so using relevant, industry-specific hashtags is key in reaching new audiences.
Looking to engage with new audiences and connect with your target market? Instagram is the perfect platform for luxury real estate brands looking to expand their reach. In fact, engagement on Instagram is ten times higher than it is for Facebook, and the demographic is substantially more affluent—making it a no-brainer for luxury real estate.
But to get the most out of this highly visual platform, it’s important for real estate marketers to post the right kind of content. The content should reflect your brand and maintain the overall tone you set through other marketing efforts (i.e. your website, blog, etc.). Marketers who want to reap the benefits of marketing on Instagram need to do more than just post appealing pictures with fun filters. Here are five effective ways to make sure you’re getting the most out of your marketing efforts on Instagram.
5 effective ways to market your luxury real estate brand on Instagram
1. Focus on your target audience
Who are you trying to reach with your Instagram posts? Trying to post compelling content for an unidentified audience is like taking a shot in the dark. Knowing who your ideal buyer or tenant is allows you to create content that is informative, educational, and entertaining to that specific person.
When creating (or curating) content for Instagram, the more detailed you can be with your buyer persona(s), the more specific and effective your content can become. The personal connection is particularly crucial for real estate buyers, and understanding your target audience is key to making that connection.
2. Cultivate your brand message
For luxury real estate developers and property management companies, branding is key for target buyers (or tenants) to know about your properties and understand the lifestyle that the property offers. Creating consistent brand messaging that reflects the tone and voice of your marketing collateral helps audiences grow brand awareness.
Successful brands on Instagram pay close attention to how their posts reflect their brand’s message. Posts have an overarching theme that mirror the overall brand image. Images should do more than just promote your properties. They should add value to your luxury real estate brand’s unique story.
3. Use CTAs
Conversions, revenue, business, and profit—they all depend on the Call to Action. Don’t just post interesting content, give your followers a chance to do something with your posts. CTAs are key to the success of any online marketing initiative, including Instagram posts. Try adding CTAs to each of your posts to encourage audiences to “take an action”. Providing opportunities for followers to visit your website or download valuable resources will boost conversion rates.
4. Make the most of your hashtags
Hashtags allow your posts to be seen by users outside of your circle of followers, so using relevant, industry-specific hashtags is key in reaching new audiences. Hashtags automatically function as links, making your posts easily searchable and available to users looking for specific hashtags. For example, if a user interested in San Diego real estate clicks on #sdhomesforsale, all public posts labeled with that hashtag will show up.
As you start experimenting with adding hashtags to your social media posts, make sure to:
- Use relevant terms.
- Research trending topics as you chose your content.
- Create your own hashtags to match your luxury real estate brand.
- Make sure the audience setting on your posts is “public.”
5. Check your analytics
Many real estate businesses struggle with measuring ROI on social networks. Even for seasoned digital marketers, the collection of data is one of the most daunting tasks. But it’s important to gain insight into the who, when, and where of your Instagram traffic.
Use Instagram Insights to learn more about the people interacting with your luxury real estate brand on Instagram. You can also see which posts your audience sees and engages with the most, as well as a breakdown of demographics. Analyzing your posts will help determine what’s working for your brand and where changes need to be made.
Need help getting started with optimizing your digital marketing efforts? We’re here to help.
Related posts:
- 5 Real Estate Instagram Accounts You Should be Following
- Measure Social Media Success in Terms of Potential, not Dollar Amount
- How to Measure Social Media ROI with Google Analytics for Real Estate
Posts Tagged "hashtags"
5 Tips to Step Up Your Real Estate Social Media Marketing
Real estate marketers are increasingly turning to social media as a strategic tool to grow brand awareness, gain market intelligence, and generate organic traffic. Here are five tips to boost your real estate social media marketing efforts.
If you’re a real estate marketer, it’s probably old news that the vast majority of the real estate market has moved online. Increasingly, traditional marketing tactics are giving way to newer methods, and inbound marketing is taking the place of outbound. We’ve said it before and we’ll say it again: real estate and social media are a match made in heaven.
You should be making the most of this incredible tool for marketing luxury and commercial real estate. Here are our top 5 tips to grow your real estate social media marketing in 2019.
1. Be authentic
Social media for real estate marketing is all about the personal. Users on these platforms are looking to connect with the real people behind the brands they follow. Increasingly, social media users are craving authenticity. Part of building your brand is about discovering and cultivating your “corporate personality,” particularly when it comes to social media. Find your brand’s voice, and let it shine through.
2. Use hashtags strategically
Using hashtags well can help increase your properties’ visibility, as well as growing organic reach on Twitter, Facebook, and Instagram. Using hashtags in your social media content lets you categorize your content, draw attention quickly and easily, drive conversations, increase visibility, and harness the power of topics on social media. Check out our guide for using hashtags in real estate marketing here.
3. Make use of the right tools
With demand comes supply, and as social media marketing has become more and more important, developers have created some extremely helpful tools to help you streamline your efforts. Whether it’s free stock photos, tools that help you create infographics, or automating your social media posts, there’s likely a tool that will help you get the job done more quickly and easily.
4. Diversify across platforms
While Facebook still reigns supreme in the social media universe, if you aren’t connecting with users on other platforms, you’re missing out on huge opportunities. While each platform requires its own content and posting strategy, you’re essentially presenting your brand identity from the various angles allowed by different platforms. Not only that, using multiple social media platforms helps improve your search engine rankings.
5. Engage with your followers
It may seem painfully obvious, but too many real estate marketers forget that social media is just that: social. When followers engage with your posts, always reply! Encourage comments and shares—and join the conversation. Not only is it a great way to cultivate a loyal following, but you can also gain valuable insights into your audience’s preferences.
As with any marketing endeavor, a crucial first step for social media marketing is strategy. We’ll leave you with this idea—your real estate social media marketing will benefit immeasurably from a clear, documented strategy, with measurable goals and a mechanism for collecting and analyzing data. Used wisely, social media can help build your brand, engage your potential buyers and renters, generate leads, and establish your reputation as a trusted resource.
Related posts:
- Social Media Can Be a Strategic Weapon in Real Estate Marketing
- 10 Social Media Statistics for Real Estate Marketers 2018
- Top 10 Social Media Posts 2018
Posts Tagged "hashtags"
Top 10 Social Media Posts 2018
Here are Fronetics Real Estate’s most viewed social media marketing posts from the past 12 months.
We all know real estate marketing is increasingly intertwined with social media. These platforms are extremely powerful ways to engage with potential buyers and renters, and to reach new audiences. At Fronetics Real Estate, we write a lot about how to use social media for real estate marketing.
These are our top 10 social media posts from 2018.
1. 10 Social Media Statistics for Real Estate Marketers 2018
No matter what happens, we can always count on one thing to stay the same: Social media will always be changing. 2018 has been a remarkable example of that thus far, particularly in regard to platforms like Facebook. Every so often, we like to take a step back and look at what the data is telling us about where social media is heading and what that might mean for real estate marketers. Read more.
2. How Will Facebook Marketplace Housing Affect Real Estate Marketers?
If you’re a real estate marketer, Facebook’s newest foray into the social marketplace is likely to impact your strategy. In November, the ‘Book announced it would begin allowing users to search for housing rentals and sales on its Marketplace platform. For those who are unfamiliar, Marketplace is Facebook’s answer to Craigslist — a platform that lets users buy and sell items near them. Read more.
3. Social Media Trends for 2018 Real Estate Marketers Need to Know
If there’s one thing real estate marketers can be sure of in the coming year, it’s that social media will continue to dominate the marketing landscape. Social media presents tremendous opportunity, particularly if you’re aware of upcoming trends. Read more.
4. How to Use Social Media Hashtags in Real Estate Marketing
You’re likely to be vaguely aware of hashtags, at least in your personal social media life. But perhaps you’re not intimately familiar with how they can play into your real estate marketing strategy. Whether you #lol at it or not, using social media hashtags wisely can actually be a major boon to your social media marketing efforts. Read more.
5. A Visual Guide to Social Media Posting Frequency for Real Estate
“Content is king, but distribution is queen and she wears the pants.” These are wise words from BuzzFeed’s Jonathan Perelman, indicating that creating interesting and pertinent content is just half the battle. To reach your target buyer or tenant, raise brand awareness for your property, and drive sales, your content needs to be delivered consistently over time, at the right time, and on the right platform. Read more.
6. 4 Things to Do in Light of Facebook News Feed Changes
Mark Zuckerberg once again rocked the world on Jan. 11 — at least for businesses — when he announced that the Facebook News Feed was evolving to include less public content, meaning content from Pages of businesses, brands, and media. The algorithm will now prioritize posts from friends and family (over public posts) and those that “spark conversations and meaningful interactions between people.” Read more.
7. Should I Be Using Facebook Carousel Ads?
Facebook carousel ads offer a highly visual and engaging way to promote your properties. Not only that, Kinetic Social recently found that carousel ads are up to 10 times more effective than static sponsored Facebook posts at driving traffic to advertisers’ websites. And if that’s not enough, they boast a 72% higher click-through rate than single-image mobile app ads. Read more.
8. 5 Real Estate Instagram Accounts You Should be Following
Instagram remains an emerging platform for real estate professionals, and, given its overall popularity, it’s puzzling that it hasn’t taken over the real estate marketing world. With the majority of real estate searches beginning online, social media is an ideal way to showcase listings. Read more.
9. Must-Know Social Media Strategies for Real Estate
Real estate is a people business. That’s why you should leverage a marketing tool that is also all about people: social media. If you have not begun developing social media strategies for your real estate business, now is the time to get started. Consider for a minute that in 2017, 81% of Americans had at least one social media profile. And the numbers are projected to continue skyrocketing: by 2020, 200 million people just in the U.S. are estimated to be on social media. Read more.
10. Measure Social Media Success in Terms of Potential, not Dollar Amount
One of the trickiest things about implementing a social media strategy is that social media success can be difficult to measure. While most real estate professionals acknowledge that a social media marketing presence is important, it’s hard to make a case for resources when you can’t precisely quantify the value in terms of dollar amount. Read more.
Stay with us in 2019 for the latest on social media real estate marketing. Which posts will you find the most useful and interesting?
Related posts:
- Paid Digital Advertising: A Beginner’s Guide for Real Estate Marketers
- 4 Steps to Building a Successful DIY Content Marketing Strategy for Real Estate
- Start Your Property’s Social Media Program in 6 Steps
Posts Tagged "hashtags"
How to Use Social Media Hashtags in Real Estate Marketing
Strategic use of social media hashtags can help increase your property’s visibility and grow organic reach on Twitter, Facebook, and Instagram.
You’re likely to be vaguely aware of hashtags, at least in your personal social media life. But perhaps you’re not intimately familiar with how they can play into your real estate marketing strategy. Whether you #lol at it or not, using social media hashtags wisely can actually be a major boon to your social media marketing efforts.
What is a social media hashtag?
Before we dive into too much detail, let’s take a moment to establish what exactly a hashtag is.
While you may remember it as a pound sign (or “sharp” sign, or number sign), this symbol’s meaning has radically changed in the past 15 years. In fact, its new definition has even been added to the Oxford English Dictionary.
A hashtag, according to the OED’s American counterpart, the Merriam-Webster Dictionary, is “a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text (such as a tweet).”
Essentially, the hashtag has two concurrent functions: It places content within a specific area of interest or keyword, and it facilitates a search for it.
How to use hashtags in social media marketing
You may already see how using hashtags can help your social media content’s visibility.
Hashtags automatically function as links. For example, if a user interested in San Diego real estate clicks on #sdhomesforsale, all public posts labeled with that hashtag will show up. This is true of Twitter, Instagram, and Facebook.
Using hashtags in your social media content allows you to:
- Categorize your content
- Draw attention quickly and easily
- Drive conversions
- Harness the power of topics on social media
- Increase visibility
- Grow organic reach
Hashtag dos and don’ts
As you start experimenting with adding hashtags to your social media posts, here are a few dos and don’ts to think about:
Do:
- Use relevant terms
- Research trending topics as you chose your content
- Create your own hashtags to match your brand
- Make sure the audience setting on your posts is “public”
Don’t:
- Use too many hashtags per post. Too many hashtags make your post look unpleasant and difficult for your followers to read.
- Repeat your hashtag multiple times in the same post
- Use hashtags that are too long or confusing to for readers (Tip: if you have a long hashtag, try capitalizing the first letter of each word)
- Put spaces in between words within a single hashtag
To help get you started, here are a few hashtags that real estate marketers might want to use. These are just a jumping off point! Getting creative can be fun.
- #photooftheday
- #realestate
- #properties
- #househunting
- #homesearch
- #justlisted
- #broker
- #realtor
- #igers (short for Instagrammers)
- #throwbackthursday and/or #TBT
- #transformationtuesday
- #behindthescenes
- #photoshoot
- #videogram
- #videooftheday
- #interiordesigns
Which social media hashtags are you using in your real estate marketing?
Related posts:
- Social Media Can Be a Strategic Weapon in Real Estate Marketing
- 4 Real Estate Marketing Trends 2018
- Why You Should Always Respond to User Reviews
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