Posts Tagged "health and wellness"

Wellness Amenities are the Biggest Trend in Luxury Real Estate

by Katie Russell | Jul 18, 2019 | Blog, Content Marketing, Current Events, Real Estate Marketing | 0 comments

The latest trend in luxury real estate focuses on peace and tranquility. Here’s why wellness amenities, like meditation gardens and yoga decks, are growing in popularity.

Highlights:

Modern luxury residents are trending away from the traditional flashy displays of wealth, and toward the peace and tranquility of wellness amenities.
Luxury condo residents are just as likely to look for meditation gardens and yoga studios as gyms and on-site spas.
Lush plantings, meditation studios, and sky-lit seating areas attract residents and require very little maintenance because of their simple, inherent beauty.

When most people think about luxury real estate, extravagance comes to mind: car elevators, helicopter pads, two-story gyms, and fine–dining restaurants inside glassy residential towers. However, modern luxury residents are trending in a different direction, away from the traditional flashy displays of wealth, and toward the peace and tranquility of wellness amenities.

The Rise of Luxury Wellness Amenities

Personal wellness is a cultural trend on the rise. Now, that focus on the soul-body-mind connection has also reached luxury residential communities across both the United States and the globe. While private theaters and state–of–the–art lobbies are still a big part of the equation, we are seeing increased demand for amenities that promote tranquility.

These days, luxury condo residents are just as likely to look for meditation gardens and yoga studios as gyms and on-site spas. They treat peace of mind as a precious commodity — and luxury residential communities have been racing to adapt to the change.

Some of the biggest names in luxury real estate are leading the way:

Providing Tranquility and Communion with Nature

In Hallandale Beach, Fla., 2000 Ocean has created a tranquility garden where residents can take a walk or relax in their very own lemon tree grove. At 1030 Kings in West Hollywood, an outdoor yoga deck has been constructed to offer a breathtaking place to breathe and unwind. And, in New York City, One Manhattan Square recently opened one of the largest private parks in the city, reserved exclusively for residents and their guests.

Using the Space You Have to Create Luxury Wellness

An interesting aspect of this new trend is that buildings don’t necessarily need access to large outdoor areas. You may not have an expansive courtyard or an open lot nearby to transform into a tranquility park. Or, perhaps, your outdoor areas are already dedicated to family-friendly amenities like a dog park or playground. The good news is you can use existing space to include wellness amenities — although not every community has the resources to go as far as Gramercy Square in Manhattan.

Gramercy Square has forgone the idea of the open-air retreat and built an 18,000-square-foot subterranean amenities club with a sky-lit pool, yoga room, and studio staffed by reps from a Manhattan meditation center. Other high-rise luxury buildings are using their upper floors and roof access to provide outdoor serenity, including features such as private, sunlit spas and planter gardens.

Luxury Real Estate and Wellness Amenities

If you are developing or managing a luxury condo building, this trend cannot be ignored. Not only are today’s luxury residents clamoring to live in buildings that provide wellness amenities, but these amenities often come with very reasonable overhead. Lush plantings, meditation studios, and sky-lit seating areas attract residents and require very little maintenance because of their simple, inherent beauty.