Posts Tagged "Instagram"
Top 5 Real Estate Marketing Tactics
Here are 5 real estate marketing tactics to increase website traffic, user engagement and leads.
As a real estate marketer, you’re always looking for ways to find more clients and grow your business. You already understand the need for a marketing strategy. But sometimes it’s challenging to identify the most effective marketing tactics to reach your audience.
The following are 5 real estate marketing tactics that are especially useful for engaging with prospects for luxury development projects.
1. Use AR and VR
Images are central to all types of digital marketing but they’re absolutely crucial when it comes to real estate. If you want to showcase the best of your luxury properties, it’s essential to display compelling, high-quality photos. You can make your imagery stand out even more by using the latest technology such as AR and VR.
It’s now possible to give prospects a virtual tour of your properties using virtual reality (VR) or augmented reality (AR). VentureBeat asks if such technology will mean the end of open houses. There’s still a lot to be said for giving people live tours of properties, of course. But VR and AR can give non-local prospects (or busy nearby ones) a great introduction to your luxury properties. Unless you’re experienced with photography, hiring a skilled real estate photographer can be a worthwhile investment.
2. Add Distinctive Features to Your Properties
Customers in the luxury real estate market like to see unique amenities that set a property apart from others. Quality photos are, for obvious reasons, the foundation of real estate marketing. As already noted, you can increase engagement by using creative and high-tech methods such as VR and AR. It also helps to have interesting and unique items to display in your photos (as well as videos).
Images of eye-catching details, decor, and amenities make your property memorable. Wellness amenities, for example, are quite popular in any type of luxury development. This includes yoga studios, meditation areas, tranquility-inducing artwork, and comfortable seating areas, off of which can be featured in your marketing. You can add many such elements without going to great trouble or expense. Repurpose existing spaces for a quick shot at little cost.
3. Use Postcards for Website Traffic
Real estate professionals generally focus on digital marketing today — and for good reason. Digital ads, your website, social media, and email are the most direct and economical ways to reach your audience. This doesn’t mean you should completely ignore traditional, offline methods. Direct mail, especially postcards, can be an effective tool to supplement your digital efforts. Postcards are highly visible and relatively cheap to send. You can use them to send prospects to your website.
4. Create Stories on Instagram or Facebook
The Stories feature on Instagram and Facebook lets you create targeted content for your luxury development prospects. This is spontaneous, short-lived content that your followers can see for 24 hours. You can use Stories to provide quick tours of properties, to discuss real estate trends, or to give advice to potential buyers or sellers. You can also create engaging polls and contests on Instagram and Facebook, and use Stories to promote them. If you want to amplify your reach, leverage paid advertising.
5. Tap Into the Power of Video Marketing
Videos are one of the best ways to reach your real estate prospects. People are consuming more and more videos, on YouTube, other video sharing sites such as Vimeo websites, and on social media. You can use videos to give tours of your properties or to discuss the real estate industry in general. There are several key benefits to video marketing for real estate. You can showcase properties, establish your credibility as an expert, and drive traffic to your website. Once you create a video, you can use it in multiple ways: upload it to YouTube, post it on your website, share it on social media, etc.
These are some of the best tactics to grow your luxury real estate business. And they all work even better in unison. A variety of methods build traffic and send prospects to the most appropriate place. Digital marketing is always evolving so it’s important to stay current with the very latest trends and tactics.
Related posts:
- Top 5 Real Estate Marketing Influencers
- The Role of Social Media in Luxury Real Estate Marketing
- 4 Real Estate Marketing Trends 2018
Posts Tagged "Instagram"
Top 10 Social Media Posts 2018
Here are Fronetics Real Estate’s most viewed social media marketing posts from the past 12 months.
We all know real estate marketing is increasingly intertwined with social media. These platforms are extremely powerful ways to engage with potential buyers and renters, and to reach new audiences. At Fronetics Real Estate, we write a lot about how to use social media for real estate marketing.
These are our top 10 social media posts from 2018.
1. 10 Social Media Statistics for Real Estate Marketers 2018
No matter what happens, we can always count on one thing to stay the same: Social media will always be changing. 2018 has been a remarkable example of that thus far, particularly in regard to platforms like Facebook. Every so often, we like to take a step back and look at what the data is telling us about where social media is heading and what that might mean for real estate marketers. Read more.
2. How Will Facebook Marketplace Housing Affect Real Estate Marketers?
If you’re a real estate marketer, Facebook’s newest foray into the social marketplace is likely to impact your strategy. In November, the ‘Book announced it would begin allowing users to search for housing rentals and sales on its Marketplace platform. For those who are unfamiliar, Marketplace is Facebook’s answer to Craigslist — a platform that lets users buy and sell items near them. Read more.
3. Social Media Trends for 2018 Real Estate Marketers Need to Know
If there’s one thing real estate marketers can be sure of in the coming year, it’s that social media will continue to dominate the marketing landscape. Social media presents tremendous opportunity, particularly if you’re aware of upcoming trends. Read more.
4. How to Use Social Media Hashtags in Real Estate Marketing
You’re likely to be vaguely aware of hashtags, at least in your personal social media life. But perhaps you’re not intimately familiar with how they can play into your real estate marketing strategy. Whether you #lol at it or not, using social media hashtags wisely can actually be a major boon to your social media marketing efforts. Read more.
5. A Visual Guide to Social Media Posting Frequency for Real Estate
“Content is king, but distribution is queen and she wears the pants.” These are wise words from BuzzFeed’s Jonathan Perelman, indicating that creating interesting and pertinent content is just half the battle. To reach your target buyer or tenant, raise brand awareness for your property, and drive sales, your content needs to be delivered consistently over time, at the right time, and on the right platform. Read more.
6. 4 Things to Do in Light of Facebook News Feed Changes
Mark Zuckerberg once again rocked the world on Jan. 11 — at least for businesses — when he announced that the Facebook News Feed was evolving to include less public content, meaning content from Pages of businesses, brands, and media. The algorithm will now prioritize posts from friends and family (over public posts) and those that “spark conversations and meaningful interactions between people.” Read more.
7. Should I Be Using Facebook Carousel Ads?
Facebook carousel ads offer a highly visual and engaging way to promote your properties. Not only that, Kinetic Social recently found that carousel ads are up to 10 times more effective than static sponsored Facebook posts at driving traffic to advertisers’ websites. And if that’s not enough, they boast a 72% higher click-through rate than single-image mobile app ads. Read more.
8. 5 Real Estate Instagram Accounts You Should be Following
Instagram remains an emerging platform for real estate professionals, and, given its overall popularity, it’s puzzling that it hasn’t taken over the real estate marketing world. With the majority of real estate searches beginning online, social media is an ideal way to showcase listings. Read more.
9. Must-Know Social Media Strategies for Real Estate
Real estate is a people business. That’s why you should leverage a marketing tool that is also all about people: social media. If you have not begun developing social media strategies for your real estate business, now is the time to get started. Consider for a minute that in 2017, 81% of Americans had at least one social media profile. And the numbers are projected to continue skyrocketing: by 2020, 200 million people just in the U.S. are estimated to be on social media. Read more.
10. Measure Social Media Success in Terms of Potential, not Dollar Amount
One of the trickiest things about implementing a social media strategy is that social media success can be difficult to measure. While most real estate professionals acknowledge that a social media marketing presence is important, it’s hard to make a case for resources when you can’t precisely quantify the value in terms of dollar amount. Read more.
Stay with us in 2019 for the latest on social media real estate marketing. Which posts will you find the most useful and interesting?
Related posts:
- Paid Digital Advertising: A Beginner’s Guide for Real Estate Marketers
- 4 Steps to Building a Successful DIY Content Marketing Strategy for Real Estate
- Start Your Property’s Social Media Program in 6 Steps
Posts Tagged "Instagram"
3 Ways to Boost Your Real Estate Marketing with Video
Video marketing is no longer the wave of the future—it’s now. And it’s one of the best and most cost-effective ways to grow your social media audience and generate leads.
If you’re a real estate marketer, you’re probably aware that one of the biggest industry trends in 2018 is the growing prevalence of video. Recent research from Social Media Examiner indicates that not only do nearly two-thirds (63%) of marketers use video content in their social media marketing, but 77% plan to increase video content within the next year.
These days, most real estate searches start online—in fact, according to RESAAS, 67% of the real estate buyer’s journey is now done online. Since video is the most popular and most widely shared form of online content right now, it’s key to creating a positive first impression, and converting leads.
Here are three ways that you can use video to give your real estate marketing efforts a boost.
Show you know the area using real estate marketing with video
Whether your properties are rural, urban, or suburban, displaying deep knowledge of your location and community is crucial to cultivating credibility. You can use real estate marketing with video to demonstrate your local credentials. Jason Hsiao, Chief Video Officer and Co-Founder of Animoto, suggests that “there’s no need to hire a team of videographers or invest in expensive equipment—a simple neighborhood overview or market update can demonstrate your expertise.”
For example, Brothers Commercial Brokerage of New Jersey used Animoto to create a Facebook video detailing the history of a local building, tapping into a sense of nostalgia and pride of place. It received 14,000 views, as well as 129 shares, and helped engage a new segment of potential buyers and renters.
Up your social media game
Professionalism on Facebook and Instagram is all about presentation and finding the right balance of appealing to the personal, while maintaining a streamlined image for your brand. Effective use of video can go a long way to improving your social media presence. Creating videos, like the one Brothers Commercial Brokerage used, is cost-effective and prime fodder for sharing online.
Instagram Stories lets you post videos in small, 15-second increments, and can be an ideal platform for quick video tours of units or properties. Because of Facebook’s recent newsfeed changes, your best bet is to upload videos directly to Facebook’s platform, rather than sharing YouTube or other links.
Establish your credibility and build your brand
We live in a highly visual world, particularly when it comes to social media. Real estate marketing with video is an immediate and effective way to reach your audience and show them what makes your brand and properties special. “On social media, where competition is loud, video helps your brand cut through the noise and stay ahead of the curve,” says Hsiao.
Video is an ideal way to connect with your market, establish your credentials, improve your social media engagement, drive traffic to your website, and generate leads. And best of all, videos don’t require a large financial investment, just some planning and creativity. Fuel your real estate marketing with video, starting today.
Related posts:
- 10 Social Media Statistics for Real Estate Marketers 2018
- 4 Real Estate Marketing Trends 2018
- How Inbound Marketing for Real Estate Works to Improve Sales
Posts Tagged "Instagram"
5 Real Estate Instagram Accounts You Should be Following
Instagram continues to lag behind other social media platforms when it comes to real estate marketing. But these five accounts have it figured out—follow them for ideas on how to use Instagram to promote your brand and properties.
Instagram remains an emerging platform for real estate professionals, and, given its overall popularity, it’s puzzling that it hasn’t taken over the real estate marketing world. With the majority of real estate searches beginning online, social media is an ideal way to showcase listings.
As the average age for other social media platforms rises, Instagram has a lower average user age, and furthermore, much of its success comes from the fact that it keeps advertising much less invasive than its competitors. That doesn’t mean that Instagram marketing isn’t effective though. It’s time for real estate marketers to take advantage of this platform.
Here are five of the top real estate Instagram accounts that are using their profiles to boost their marketing efforts.
1) realestatelegend
Who doesn’t like a good meme? Realestatelegend has garnered a loyal following by posting memes that give real estate professionals and enthusiasts a laugh. It’s a great reminder that, while we devote a tremendous amount of time and energy to educating and persuading our followers, entertaining them can sometimes be just as effective.
2) realestate_academy
Boasting over 133K followers, realestate_academy is one of the most popular real estate pages on Instagram. It makes use of the visual nature of the platform to highlight beautiful photography, as well as professional development posts and audience engagement.
3) beginninginthemiddle
Everybody likes a good before and after story! Beginninginthemiddle is the output of a husband and wife team, dedicated to low-cost/high-drama renovations. They post incredible transformations—a great reference point if you’re trying to show prospects the potential in a fixer-upper property.
4) galloestates1
Ok, so it might not be for everyone (I don’t necessarily want to see my real estate agent lifting weights), but this Beverly Hills-based realtor has one thing figured out: brand building with a personal touch. His Instagram account is engaging, and a good reminder that real estate is personal. You don’t need to post gym selfies if that’s not your thing, but Instagram is a great place to give your brand a face.
5) the_real_houses_of_ig
With a whopping 1.8 million followers, the Instagram account of The Real Houses founder and editor Kate Rumson is a visual smorgasbord of her brand. Her posts demonstrate her talents in interior design, real estate investment, development and construction, and social media. What’s most striking is the beautifully composed photography and compelling visuals.
Feeling inspired? Get Instagram-ing, and tell us about your efforts.
Related posts:
- Social Media Trends for 2018 Real Estate Marketers Need to Know
- 10 Social Media Statistics for Real Estate Marketers 2018
- How to Use Social Media Hashtags in Real Estate Marketing
Posts Tagged "Instagram"
10 Social Media Statistics for Real Estate Marketers 2018
The latest social media statistics show growth of Instagram, social messaging bots, and video content.
We joke around here that one thing that will always stay the same is that social media will always be changing. 2018 has been a remarkable example of that thus far, particularly in regards to platforms like Facebook.
Every so often, we like to take a step back and look at what the data is telling us about where social media is heading and what that might mean for real estate marketers.
Social Media Examiner’s 10th annual study, 2018 Social Media Marketing Industry Report, surveyed more than 5,700 marketers from across the world in a variety of industries — including real estate. It offers a really comprehensive view of what’s going on in social media in our industry and beyond.
I’ve pulled out 10 social media statistics from this report that I want to talk about in more depth. I think they say a lot about where social media is headed and what real estate marketers should be paying attention to.
10 social media statistics for real estate marketers
1) For 64% of marketers, social media management is just one of their job responsibilities.
This one blows me away, knowing how much time and effort it takes to run a company’s social media program. Only about one-third (36%) of marketers manage social media full time. The other two-thirds have to do that on top of their other responsibilities. That’s crazy!
Developers, property managers, and real estate marketers: it’s time to recognize how important social media is for marketing your property and dedicate the appropriate resources to social media management. If you can’t afford to hire someone to do it full time, consider outsourcing this task.
2) Only 44% of marketers agree they can measure their social media ROI.
Only 10% of survey respondents “strongly agree” and 34% “agree” with the statement, “I am able to measure the return on investment (ROI) for my social media activities.”
Again, I’m kind of blown away. As a firm that relies on data and analytics to inform our processes and strategies, including social, it seems irresponsible to not know if your efforts are effective.
Ok, on one hand, it’s actually really difficult to measure social media ROI. That’s in large part because so many of the benefits are intangible. You should really be thinking of social media investment in terms of potential, not dollars.
BUT there are some ways to calculate ROI for all your content marketing and social media efforts. Here are a few resources:
- What Metrics Should You Track in Real Estate Marketing?
- The Metrics You Should Be Measuring in Real Estate Marketing (Hint: Not Vanity Metrics)
- How to Measure Brand Awareness: A Guide for Real Estate Marketers
3) 75% of marketers have seen a decline in organic Facebook reach over the last year or don’t know if they have.
A significant 52% of marketers surveyed said they saw their Facebook reach decline in the last year. Plus, 23% of marketers surveyed were unsure if it had or not — probably not a good sign. Yet 97% of B2C marketers are using Facebook. Something’s not adding up for me here.
As we’ve written about a lot recently, businesses need to be keeping a close eye on Facebook in light of all the recent changes. While we at Fronetics Real Estate are not ready to write off Facebook for business (especially real estate companies) completely yet, it’s time to start doing things a little differently.
Here are a few things you should do immediately to ensure you’re still reaching your target audience:
- Focus on newsworthy content that drives engagement. You need to start thinking of Facebook as a place to post and discuss active news items, hot-button issues, and highly shareable content (content that is educational or entertaining, for example).
- Tell your community to access the See First feature. Users who still want to see posts from certain Pages they follow can choose “See First” in News Feed Preferences. So, quite simply, we suggest asking your followers to choose to see your content.
- Consider your ad budget. Especially for new properties or those who rely heavily on referral traffic, you might want to consider reallocating budget to sponsored ads.
Stay tuned to the Fronetics blog as we continue to gather information and offer suggestions.
4) 87% of marketers rank more exposure for their businesses as the primary benefit of their social media efforts.
Building brand awareness is a key benefit of social media use for real estate. The Social Media Examiner survey respondents said that increased traffic was the second major benefit, with 78% reporting positive results. These top two benefits have remained virtually unchanged for 4 years.
5) 78% of marketers who have used social media for 2 years or more report increased traffic to their websites.
Also to note, 83% of those who have used social media for 5 or more years “strongly agree” or “agree” that traffic has increased to their websites because of social media activity.
I wanted to pull these social media statistics out because they reinforce the time-honored truth that content marketing (including social media management) is a long-term solution — not an overnight fix. The benefits, especially in terms of metrics like traffic, grow exponentially over time.
You have to allow time for prospects to find you and for your audience to grow organically. Use your social media platforms as a means to distribute meaningful information to your target audience and to communicate with prospects and residents, and it will pay off.
6) 66% of marketers are now using Instagram.
In 2016 and 2017, we answered a lot of questions about Snapchat. Founder of the Content Marketing Institute Joe Pulizzi named Snapchat one of the next big trends in content marketing for 2017. Everyone thought this platform was going to be our new social media darling.
Instead, Instagram has surpassed Twitter and LinkedIn to be the second-most-used social media platform. (It was fourth in 2017.) Use is up dramatically from 54% in 2017. Those are numbers worth paying attention to.
Most of our real estate clients use Instagram with great success. If you’re not on this platform, it’s time to join.
7) 63% of marketers use video content in their social media marketing.
One real estate marketing trend everyone got right? The growing prevalence of video.
Not only do nearly two-thirds of marketers use video content in their social media marketing, 23% use live video. What’s more, 77% plan to increase video content and 63% plan to increase live video in the next year.
The real estate industry is embracing the power of video marketing. And the good news is, you don’t need expensive camera, lighting, or a production studio — your smartphone can be just as effective for creating video content for your social media outlets.
8) 70% of marketers want to learn more about messenger bots.
Here’s a big takeaway from the survey: Everyone’s talking about messenger bots/social messenger apps. While adoption is still pretty low (only 15% are using Facebook messenger bots now), 51% of survey respondents plan to include them in future marketing.
It’s time to start reading up on marketing automation tools like chatbots and social messenger apps. We’ve got a lot of information about these things scheduled on our blog in the next few months, so keep coming back for more information on how these tools apply to real estate marketing.
9) 39% of marketers are working with influencers.
Influencer marketing is another trend we’ve been talking about lately. It makes sense: Buyers value the opinions of peers and colleagues. In fact, 82% of Americans seek recommendations when making a purchase of any kind. Such a major purchase like real estate can be greatly influenced by what buyers’ peers think of the neighborhood, community or building, etc.
In real estate, it’s important to consider other people who might influence buyers and renters. Aside from family and friends, financial advisors, brokers, interior designers, and celebrities (be they local professional athletes or social media celebrities) can have an impact on buyers’ opinions of a property.
10) 76% of B2C marketers use Facebook ads.
Interesting that more than three-fourths of B2C brands advertise on Facebook. On one hand, if you’re not doing it, do you lose your seat at the table? But on the other, are there opportunities on other advertising platforms that aren’t so crowded?
The survey also found that 72% of B2C marketers are interested in learning about Instagram ads. This is likely because of the platform’s phenomenal growth and, no doubt, brands’ success with it thus far. It’s something to think about when planning your social advertising.
If you’re interested, I recommend reading the whole 44-page report from Social Media Examiner. There are a ton of really interesting social media statistics that offer great insight into how marketers are using social media and how it’s changing — both over the the last few years and in the short-term.
What social media statistics are most interesting to you?
Related posts:
- A Visual Guide to Social Media Posting Frequency for Real Estate
- How to Use Social Media Hashtags in Real Estate Marketing
- Social Media Can Be a Strategic Weapon in Real Estate Marketing
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