Posts Tagged "marketing strategy"
How Digital Marketing for Real Estate Can Help Sell Properties
Digital marketing is the newest way to brand real estate. Here are the best ways to begin a digital marketing strategy for real estate that will help reach prospective buyers and tenants to ultimately close deals.
Increasingly, marketers are realizing the benefits of digital marketing for real estate over traditional types of marketing. From cost savings to increased lead generation, digital marketing can do wonders for your real estate business.
Real estate professionals are starting to catch on. According to Placester’s 2018 Real Estate Marketing Strategy Survey Report, 42.1% of real estate professionals surveyed plan to experiment with developing new types of content. And a whopping 94.1% plan to focus on creating new and unique content for their websites.
What is digital marketing?
Digital marketing is a new way to brand real estate through digital content and social media. A form of inbound marketing, digital marketing focuses on audiences finding you, allowing you to establish your brand as an industry leader, and let interested audiences come to you and your properties. This way, you draw in leads through interesting and engaging content.
Blog posts, social media, infographics, white papers, and videos are all types of content that you can use to market your brand. Blog posts that talk up the neighborhood in which your property is located, infographics that explain the purchasing process, or a white paper on how to search for an apartment are just a few examples of effective real estate content marketing.
How does digital marketing for real estate help you boost sales?
Particularly when it comes to luxury real estate, content marketing can help you in all kinds of ways. Most notably, it can:
- help you connect with qualified buyers;
- broaden your brand awareness;
- drive traffic to your property website;
- communicate real-time updates to potential buyers;
- generate leads;
- nurture leads; and
- sell your properties.
Where do I start?
If you’re looking to get started with digital and content marketing, FRE’s Director of Strategy Jennifer Yim recommends starting with social media and a blog.
“These tools can help you reach prospective buyers and tenants, nurture leads, and close deals,” says Yim.
Digital marketing is a new approach to an old strategy—one that’s putting real estate marketers in charge of the way potential buyers interact with their properties.
Need help getting started? Give us a call.
Related posts:
- Infographic: Content Marketing Statistics Every Real Estate Marketer Should Know
- 4 Types of Content Real Estate Marketers Need to Be Using
- How to Use Guest Posting as Part of Your Content Strategy
Posts Tagged "marketing strategy"
How Inbound Marketing for Real Estate Works to Improve Sales
Increasingly, marketers are realizing the benefits of inbound marketing for real estate over outbound marketing, including cost savings and increased lead generation.
Marketers are constantly coming up with new and trendy ways to attract leads. With endless platforms available to us, it can be overwhelming for even the most seasoned marketers to know where they need to focus their efforts.
But what exactly does inbound marketing for real estate entail?
In order to find the right solutions for your real estate marketing needs, you first have to understand the difference between inbound and outbound marketing. And more importantly, how they can help — or hinder — your marketing efforts.
This is outbound marketing
Outbound marketing describes any marketing approach that pushes a message onto a buyer or renter. Traditional marketing — TV and radio ads, telemarketing, banner and display ads — are all examples of outbound marketing.
Another name for this marketing tactic is interruption marketing, as it typically tries to take “attention away from what your buyer is doing and bring it, forcibly, on to your product or service.”
This is inbound marketing
Inbound marketing focuses on audiences finding you. Instead of pushing a message onto buyers, inbound marketing allows you to establish your brand as an industry leader and let interested audiences come to you and your properties. This type of marketing attempts to draw in leads through interesting and engaging content.
Content marketing is a type of inbound marketing. Examples include blog posts, social media, infographics, white papers, and videos. Inbound marketing for real estate, for instance, could include blog posts that talk up the neighborhood in which your property is located, infographics that explain the purchasing process, or a white paper on how to search for an apartment.
Why is inbound marketing for real estate a good fit?
Outbound marketing used to be the “go-to” for generating leads, but this is simply no longer the case. Marketers across industries have found that inbound marketing has many advantages over traditional marketing practices. In fact, almost three quarters (68%) of inbound organizations believe their marketing strategy is effective, while more than half (52%) of outbound marketers don’t believe their strategy is effective.
According to Placester’s Matthew Bushery, “inbound is all about enticing the right buyers and/or sellers through sharing materials and resources that make them want to engage with you, rather than figuratively shoving your self-promotional messaging down their throats with over-the-top, aggressive, and — most importantly — wasteful marketing schemes.”
That’s why we think inbound marketing for real estate is better for marketers than outbound marketing.
Related posts:
- Infographic: Statistics that Prove Why Your Real Estate Marketing Needs to Include a Blog
- Content Marketing vs. Sales Staff: Who Does What?
- Our 6 Favorite Marketing Automation Tools for Real Estate Marketers
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