Posts Tagged "mobile friendly website"
Top 6 Effective Digital Marketing Strategies For 2019
As a real estate marketer, you want to be at a competitive advantage. To sell properties faster, here are six digital marketing strategies to get your properties in front of your competitors.
When it comes to real estate marketing, the same concepts apply. Everybody wants to know what the competition is doing differently. To drive sales, you have to look at your performance and make changes where necessary.
The trick is to look at key performance indicators (KPIs) such as website traffic, conversion rate, market share growth, purchaser rate, and social media engagement as benchmarks to measure your progress. But there is more to real estate digital marketing than just looking at your website traffic.
Here are six of the top digital approaches that work for real estate.
1. Optimize your website
As of July 2019, there are 4.33 billion active internet users, most of whom come from the United States. This means almost everyone, including those searching for luxury developments, is using the internet to do research and find properties to purchase. Therefore, the importance of having a professional website cannot be emphasized enough. In fact, many luxury real estate firms are using digital media to show their properties online.
Recent data from the National Association of Realtors backs this up:
- 90% of real estate firms have websites to show their property listings.
- Over 50% of home buyers looked online for properties in 2018
With the traditional real estate market increasing its online presence, optimizing your website is crucial to get ahead of the competition and reach more potential buyers. The result? More sales.
2. Be easy to reach
With a professional and well-optimized website, users will want to reach you. Make sure you include all your contacts on social media pages, website, and emails. Your contact information should remain consistent whether it’s on a business card or social media accounts — you’d be surprised how often this is not the case!
3. Have a video marketing campaign
Of all the digital formats, videos have the highest engagement rate, making video marketing one of the most effective digital marketing strategies to showcase your services, increase brand awareness, and lower cost per lead.
Videos on Twitter get an average of more than six retweets, while Facebook users view 100 million hours of video content daily. Video content can drive organic search traffic by 157%.
4. Start blogging
Do you want more prospective visitors to your website? Then start a blog or breathe new life into that dormant one on your site. A business blog is an essential and inexpensive marketing tool for driving traffic to your web pages and improving search engine ranking.
However, did you know only 44% of people update their blogs, yet there are over 329 million monthly readers? So, while other companies are relying on traditional marketing strategies, you can capitalize on this competitive advantage and use a blog to provide value to customers and build trust.
5. Use social media as part of your digital marketing strategy
You need to be where your prospects are. That means you need to build a strong presence on social media platforms like LinkedIn, Twitter, Facebook, Instagram, WhatsApp, and many others. The easiest way to promote your brand is to through your social media account. According to Forbes, having a LinkedIn company page increases brand awareness and helps to promote your services to potential clients. With over 500 million users, LinkedIn is also the most effective social media platform for securing professional audience engagement. You can also use all the other social media accounts to communicate with your followers and boost your online presence directly.
6. Optimize for local SEO
Even after optimizing your website to reach a broad audience, you should also focus on local traffic. A targeted approach allows those looking for properties nearby — let’s say in Boston or surrounding areas — to get the luxury development listings that match their needs and goals. Use Google Analytics to find out if locals are visiting your site and add your company to local directories. Other ways to optimize for local SEO is to use a local number, encourage customers to leave reviews, and having geo-targeted content.
As of 2019, there are more options to market real estate business than ever. Whichever digital marketing strategy you prefer, you should be branching out and using the most effective ones for your business. Remember, your real estate digital marketing goals should be tailored to maximize your visibility online, bring in new businesses, and keep you ahead of the competition.
Related posts:
- Real Estate Marketing Leads: 4 Myths (and How to Disprove Them)
- DIY Digital Marketing Strategy for Real Estate in Four Easy Steps
- Developing Your Real Estate Brand with Video Marketing
Posts Tagged "mobile friendly website"
5 Tips to Make Your Real Estate Website an Effective Selling Tool
Use your real estate website to boost engagement and drive sales. Here are five tips to start using your website as a selling tool in the sales process.
Highlights:
- In order to move visitors down the sales funnel, a brand’s website needs to be informative, visually pleasing, and functional.
- Your brand strategy should drive the layout, design and content to make sure all elements of your website align.
- A testimonial page on your website provides an opportunity for clients to talk about how satisfied they are with your properties, creating customer loyalty and increased brand trust.
Your real estate website can be a powerful tool in driving business growth. After all, it is the public face of your company. But the demands of digital marketing — social media, blog writing, video — can take center stage, leaving your website behind the scenes.
Real estate marketers need to give websites the attention they deserve. After all, most of your digital marketing efforts are driving visitors to your site. What happens once prospects get to your real estate website is key to the buyer’s journey. In order to move visitors down the sales funnel, a brand’s website needs to be informative, visually pleasing, and functional.
Here are 5 updates you should make to your company real estate website to help increase sales.
1. Brand messaging
Your website might be beautiful, but it also needs to be valuable. What makes your property different from other properties? What makes your brand better than the competition? Make sure that your website accurately depicts your brand and what makes it unique. Your brand strategy should drive the layout, design and content to make sure all elements of your website align.
2. Live chat
Did you know that 82% of consumers rate an “immediate” response as important or very important if they have a question? Live chat is one of the easiest ways to communicate with leads, in real time. The way prospects communicate with brands is changing. More and more leads want immediate responses and live chat gives brands an opportunity to deliver on their wants and needs. It’s also an effective way to capture contact information for visitor’s already poking around on your website.
3. Video
The popularity of video sites, like YouTube and Vimeo, is just the starting point for capitalizing on your videos. If you’ve invested in a corporate video or even shot quick interviews in your office, start using them on your website. The brain processes visual information 60,000 times faster than text, so providing videos on your website helps your brand’s messaging resonate longer with visitors. A great example of a real estate brand utilizing video is Ditto. The homepage features a large video that is visually appealing and is a sure way to keep visitors on their site longer.
4. Testimonials
Visitors to your website are learning about your real estate brand through your content (text and visual), but they may still be hesitant to put their trust in your hands. As a marketer, you know that customer testimonials are a great way to increase trust, so why not showcase your satisfied — dare I say — happy clients? A testimonial page on your website provides an opportunity for clients to talk about how satisfied they are with your properties, creating customer loyalty and increased brand trust.
5. Measure
We talk a lot about the importance of a data-driven approach when it comes to measuring success. To grow your business strategically, you need to track your efforts, analyze successes and failures, and determine ROI. This holds true for all aspects of your digital marketing strategy, including your website. Use tools, like Google Analytics, to regularly track traffic and engagement. Determine which pages visitors are converting on and why and make sure to tweak pages that have a high exit rate.
It’s no longer optional for businesses to have a website, it’s essential. Websites are a virtual profile of your brand and when used correctly can encourage action by prospects. Utilizing these tips will help boost engagement and drive sales through your real estate website site.
Related posts:
- 3 Ways to Boost Your Real Estate Marketing with Video
- Video: How Content Marketing for Real Estate Can Help Sell Properties
- 4 Types of Content Real Estate Marketers Need to Be Using
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