Posts Tagged "search engine visibility"
Infographic: Statistics that Prove Why Your Real Estate Marketing Needs to Include a Blog
If you’re a real estate marketer who’s not blogging, you’re missing out.
Everyone knows you need a property website to succeed in this industry. But when it comes to making that website competitive, many abandon the brightest idea that would help them in doing so — namely, blogging.
Real estate blogging does its bit for lead generation, SEO, and sales. So if you think your property can thrive without it, you might want to think again.
Search engine visibility
As search engine algorithms get increasingly complex and sophisticated, the quality of your website’s content becomes more and more important. It’s your content that informs search engines about your site (not just keywords anymore), improving your rank in relevant search queries. And the stats bear it out — according to HubSpot, companies that blog receive 434% more indexed pages on average and 97% more links to their website.
Another fact to consider: according to a recent study by Search Metrics, the average word count of the highest ranking content in Google is between 1,140-1,285 words. In other words, long-form content, like blog posts, is one of the best things you can do to improve your website’s SEO.
But don’t be fooled into thinking that quantity outranks quality. Simply pumping out a high word count isn’t enough. Your content needs to be well-written, thoroughly researched, and engaging.
Lead generation
Blog content is ideal to share (and link to) in email or social media marketing campaigns. It can help undecided leads learn about your properties and sway them in a positive direction. Sharing your blog posts on your social media accounts helps give validity and authority to your company, as you disseminate content you created yourself.
A recent study from the Content Marketing Institute found that 67% more leads are generated by companies with an active blog. Not only that, 81% of U.S. online consumers trust information and advice from blogs. So your blog is your best bet in terms of becoming a trusted resource for your audience — leading directly to more effective lead generation and nurturing.
Sales and relationships
61% of buyers report feeling better about a company that delivers custom content and are therefore more likely to buy from that company. And furthermore, HubSpot reports that 50% of consumer time online is spent engaging with custom content — like blogs. And perhaps most powerfully, 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly. Blogging helps you sell real estate, and it helps you build lasting and fruitful relationships with your audience.
Check out our infographic for statistics on why your real estate marketing strategy should include blogging.
Infographic: Why your real estate marketing should include a blog
Related posts:
- 4 Ways a Blog Can Help You Sell Real Estate
- Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template
- Fronetics Real Estate Blog Named Top 60 Real Estate Marketing Blog
Posts Tagged "search engine visibility"
4 Ways a Blog Can Help You Sell Real Estate
A blog can help you sell real estate by increasing search engine visibility, building relationships and trust, and nurturing leads.
You might think that it seems silly to keep up a blog for your property or real estate company. Blogging can be a significant time investment, and you may wonder who would even want to read your blog after all. But blogs do so much more for real estate than provide news and updates to a small community of interested parties.
A small investment of time and resources can mean big gains for your business. Every time you publish a blog post, you increase the chances that a user searching the internet for real estate will find your website. Here’s why.
4 ways a blog can help you sell real estate
1) Increasing search engine visibility
Search engine algorithms are getting more and more sophisticated. As they do, your site’s content becomes increasingly important.
Your content helps inform search engines about your site, improving your rank in relevant search queries (people who are searching for properties or companies like yours). As you choose content for your blog posts, be mindful of the search topics for which you want to rank highly. Every time you publish a post, you create a new chance to reach someone looking for a property like yours.
2) Building relationships
As your blog starts to gain visibility, you might find that other bloggers will start interacting with you. This can be an amazing asset.
Real estate is an industry built on collaboration. Cultivating good and lasting relationships with partners and prospects helps you build credibility in the industry.
Take a little time each day to read relevant industry blogs — and if you find them particularly relevant or interesting, share them.
3) Nurturing leads
Blog content is ideal to share (and link to) in email or social media marketing campaigns. It can help undecided leads learn more about your property and sway them in a positive direction.
Create segmented lists of email addresses based on the needs and interests of the different groups you’re trying to reach, and send targeted content from your blog their way. Sharing your blog posts on your social media accounts helps give validity and authority to your company, as you disseminate content you created yourself.
4) Becoming a trusted resource
We’ve said it before, and we’ll say it again: Content marketing is all about being a resource for your audience. At the end of the day, your expertise and ideas are at least as valuable as your properties. People want to hire trustworthy and knowledgeable real estate experts. If you can answer the needs and questions of your potential buyers and renters, you cultivate lasting and fruitful relationships with them.
Related posts:
- Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template
- Social Media Trends for 2018 Real Estate Marketers Need to Know
- How Will Facebook Marketplace Housing Affect Real Estate Marketers?
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