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Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template

by Elizabeth Hines | Jan 31, 2018 | Blog, Content Marketing, Real Estate Marketing, Social Media | 0 comments

Our Editorial Calendar Template will hold you accountable to your content strategy.

Having a documented strategy is critical for content marketing success. An important extension of that idea is making sure your blog content is well-organized and aligns closely with your content strategy.

We have created a blog editorial calendar template to help you organize and improve your real estate content marketing efforts. This template is designed to keep you on track as you develop content that will attract and engage your prospects and customers. It will help you map out your content in a strategic manner, maximize productivity, and keep you organized. It includes weekly and monthly worksheets, as well as an ideas worksheet for tracking blog post ideas.

Why do you need an editorial calendar?

Having an editorial calendar gives structure to your blogging efforts. It’s a commitment to your potential investors, and gives you built-in accountability for your overall real estate marketing strategy.

The editorial calendar is a dynamic, internal document that will help your team determine what activities you’ll focus on, and when they’ll be completed. This enables you to optimize how you connect and engage potential buyers and tenants with your blog content.

Organized week-by-week, an editorial calendar makes it easy to visualize your marketing strategy, ensuring consistently scheduled blog posts and a diversity of topics.

Beyond scheduling blog posts, the use of an editorial calendar keeps other essential considerations front of mind. By including related information — such as keyword assignments, target persona(s), and associated promotions or calls-to-action — will make your editorial calendar an indispensable guide to your blogging success.

We’ve created this template to guide your blogging efforts. Designed to keep you on track as you develop content that will attract and engage potential buyers and renters, our free template will help you map out your content in a strategic manner, maximize productivity, and keep you organized.

Download the free resource below.