Posts Tagged "virtual reality"
Top 5 Real Estate Marketing Tactics
Here are 5 real estate marketing tactics to increase website traffic, user engagement and leads.
As a real estate marketer, you’re always looking for ways to find more clients and grow your business. You already understand the need for a marketing strategy. But sometimes it’s challenging to identify the most effective marketing tactics to reach your audience.
The following are 5 real estate marketing tactics that are especially useful for engaging with prospects for luxury development projects.
1. Use AR and VR
Images are central to all types of digital marketing but they’re absolutely crucial when it comes to real estate. If you want to showcase the best of your luxury properties, it’s essential to display compelling, high-quality photos. You can make your imagery stand out even more by using the latest technology such as AR and VR.
It’s now possible to give prospects a virtual tour of your properties using virtual reality (VR) or augmented reality (AR). VentureBeat asks if such technology will mean the end of open houses. There’s still a lot to be said for giving people live tours of properties, of course. But VR and AR can give non-local prospects (or busy nearby ones) a great introduction to your luxury properties. Unless you’re experienced with photography, hiring a skilled real estate photographer can be a worthwhile investment.
2. Add Distinctive Features to Your Properties
Customers in the luxury real estate market like to see unique amenities that set a property apart from others. Quality photos are, for obvious reasons, the foundation of real estate marketing. As already noted, you can increase engagement by using creative and high-tech methods such as VR and AR. It also helps to have interesting and unique items to display in your photos (as well as videos).
Images of eye-catching details, decor, and amenities make your property memorable. Wellness amenities, for example, are quite popular in any type of luxury development. This includes yoga studios, meditation areas, tranquility-inducing artwork, and comfortable seating areas, off of which can be featured in your marketing. You can add many such elements without going to great trouble or expense. Repurpose existing spaces for a quick shot at little cost.
3. Use Postcards for Website Traffic
Real estate professionals generally focus on digital marketing today — and for good reason. Digital ads, your website, social media, and email are the most direct and economical ways to reach your audience. This doesn’t mean you should completely ignore traditional, offline methods. Direct mail, especially postcards, can be an effective tool to supplement your digital efforts. Postcards are highly visible and relatively cheap to send. You can use them to send prospects to your website.
4. Create Stories on Instagram or Facebook
The Stories feature on Instagram and Facebook lets you create targeted content for your luxury development prospects. This is spontaneous, short-lived content that your followers can see for 24 hours. You can use Stories to provide quick tours of properties, to discuss real estate trends, or to give advice to potential buyers or sellers. You can also create engaging polls and contests on Instagram and Facebook, and use Stories to promote them. If you want to amplify your reach, leverage paid advertising.
5. Tap Into the Power of Video Marketing
Videos are one of the best ways to reach your real estate prospects. People are consuming more and more videos, on YouTube, other video sharing sites such as Vimeo websites, and on social media. You can use videos to give tours of your properties or to discuss the real estate industry in general. There are several key benefits to video marketing for real estate. You can showcase properties, establish your credibility as an expert, and drive traffic to your website. Once you create a video, you can use it in multiple ways: upload it to YouTube, post it on your website, share it on social media, etc.
These are some of the best tactics to grow your luxury real estate business. And they all work even better in unison. A variety of methods build traffic and send prospects to the most appropriate place. Digital marketing is always evolving so it’s important to stay current with the very latest trends and tactics.
Related posts:
- Top 5 Real Estate Marketing Influencers
- The Role of Social Media in Luxury Real Estate Marketing
- 4 Real Estate Marketing Trends 2018
Posts Tagged "virtual reality"
How Virtual Tours are Helping Real Estate Marketers Sell Properties
Virtual tours are making waves in the real estate industry as software takes staging and online tours to the next level
With online searches accounting for more than two thirds of the time that buyers devote to finding the right property, it’s essential for real estate marketers to adjust their efforts accordingly. But it takes more than a robust website and informative blog posts to get your properties sold.
The latest trend among digital marketers: virtual tours that offer prospects an actual inside look at your real estate listings from wherever they happen to be.
Virtual tours: the basics
Utilizing the newest technology, potential buyers are given the opportunity to leisurely explore your listing without ever stepping foot inside. Leads can take their time and truly get a sense of what it might be like to call your property home. The digital tool gives developers an opportunity to save money, time, and creates an opportunity for exponentially larger reach than traditional tours.
Why real estate marketers need to be creating virtual tours
Convenience
Purchasing a piece of real estate is a big decision and not one that is usually made overnight. Make searching for your properties convenient to potential buyers by showing them exactly what they can expect when they walk through the door.
Here’s sound advice from Quicken Loans:
“While there are a lot of companies and software out there that can help you create the most technologically-advanced virtual tour on the market, your main objective should be to create an online experience that is easy to navigate and does a good job showing off your home.”
Cost effective
Virtual tours can be elaborate 3D tours done by a production company or as simple as shooting video on your cellphone. Using available resources, like your mobile phone, allows real estate marketers to get their properties in front of prospects without a huge financial investment.
Stay ahead of the competition
Buyers who view properties with virtual tours are two times more likely to set up an actual tour. With numbers like that, it’s easy to see why real estate marketers need virtual tours to stay ahead of their competitors. Buyers have the opportunity to engage with your property, while learning more about your brand.
Virtual tours have exponential reach and longevity
As a marketer, you know that longevity is key in creating content. Virtual tours are a cost-effective, time–saving tool that can showcase your property for as long as it is available. Get the most out of your virtual tour by posting it to your website, write a tour-based blog post, and share it social media. The more visible your virtual tour is to prospects, the more organic reach you’ll gain. Reply to comments (positive and negative) and answer any questions that prospects may have. The more engagement a brand has with leads, the closer you are to closing a deal.
Final thoughts
Virtual tours are rapidly revolutionizing the real estate industry. It allows potential buyers to view your listing at their own convenience, anytime, anywhere. Have you tried posting a virtual tour of your property? We’d love to hear about your experience.
Related posts:
- Infographic: 5 Tips for Using Facebook Live for Real Estate Brands
- 5 Real Estate Marketing Strategies for 2019
- Using Online Virtual Tours to Sell and Lease Property
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