Posts Tagged "virtual tour"
Infographic: 5 Tips for Using Facebook Live for Real Estate Brands
Live video marketing is one of the best and most cost-effective ways to grow brand awareness and generate leads. Here are five tips for using Facebook Live as part of your video marketing strategy.
Highlights:
- Facebook Live’s average daily views doubled year-over-year with over 2 billion users.
- Virtual tours on Facebook Live are a great way to show off your property to leads that might not be local or are juggling busy schedules.
- A live testimonial provides an opportunity for clients to talk about your property, creating customer loyalty and increased brand trust.
As a real estate marketer, you’re well aware of the popularity of video this year. Video is everywhere and the trend isn’t slowing down. Fifty-four percent of consumers actually want to see more video content from brands.
So while more real estate brands are increasing use of video in their digital marketing strategy, some are still hesitant to use live video options, like Facebook Live. I get it, going live is scary. With other video options, you can easily delete and start over. Live video gives you one shot to get it right. And not everyone will join your video when you start, so it’s key to iterate your main points several times without sounding redundant.
But don’t let your nerves stand in the way of trying Facebook Live. Initially launched in 2015, the live video streaming platform has soared in popularity by giving viewers an up-close and personal look at real estate brands. In just two years, Facebook Live’s average daily views doubled year-over-year with over 2 billion users and those who watch videos will spend three times as much time on a Live video than a produced one.
It’s easy to see with numbers like that how Facebook Live can help grow brand awareness and start generating leads. Here are 5 tips to get you using Facebook Live for your real estate brand.
Infographic: 5 tips for using Facebook Live for real estate brands
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Provide helpful information
We talk a lot about the importance of high quality, valuable content and the same holds true for live video. Try to focus on topics that will provide valuable information for your viewers. Tips about your property’s neighborhood (think restaurant, shops, fitness centers), unique amenities, and local events let you ease into live video by covering topics that you’re comfortable with and knowledgeable about. And viewers will find them useful, too.
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Virtual tours
They say a picture speaks a thousand words, so imagine what live video can do! Don’t just talk about the key features of your property — show your viewers. Virtual tours on Facebook Live are a great way to show off your property to leads that might not be local or are juggling busy schedules. Seeing your property in real time will give viewers the illusion of a private tour from their own computer.
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Host a Q&A
Hosting a question and answer session is one of the easiest ways to get your feet wet with live video. Think about the most frequently asked questions about your property, your location, even your real estate brand and take those questions to Facebook Live. Don’t be afraid to start a Q&A–series where you address questions on a regular basis. Encourage viewers to send in their questions for easy content ideas.
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Day in the life
Use live video to show the human side of your real estate brand. Introduce your staff with little interviews and stream office meetings that introduce new projects or concepts. This inside look shows who you are and what your brand stands for, which helps build trust in your company and your properties.
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Tell your success stories
People love a good success story and if a recent buyer (or leasee) is willing to go on camera to rave about your property, you should jump at the opportunity. As a marketer, you know that customer testimonials serve to increase trust, so why not showcase your satisfied clients? A live testimonial provides an opportunity for clients to talk about your property, creating customer loyalty, and increased brand trust.
Final thoughts
Live video is an ideal way to establish your credentials and generate leads. With Facebook Live, real estate brands ca boost brand awareness, build trust, and increase engagement. Use these tips to make live video work for you. Need help getting started? You know where to find us.
Related posts:
- 3 Ways to Boost Your Real Estate Marketing with Video
- Infographic: Best Video Distribution Channels for Real Estate Marketing
- 6 Simple Tools for Creating Animated Real Estate Marketing Videos
Posts Tagged "virtual tour"
10 Quick Ways to Grow Brand Awareness
If you want to grow brand awareness, or ensure potential buyers know your property exists, try these strategies.
If you’re building a new property, or just rebranding an old one with a bad reputation, you want to get the word out quickly about what your project is all about. It’s called brand awareness.
For real estate developers and property management companies, brand awareness means that your target buyers (or tenants) know that your property exists. They understand the lifestyle that the property offers.
To grow brand awareness requires a proactive approach. Some companies turn to traditional methods, such as billboards. But it’s important to think about your digital strategy, as well, since the vast majority of real estate research occurs online.
Check out these 10 ways to use content marketing to grow brand awareness quickly.
10 ways to grow brand awareness — fast
1) Establish your brand.
To grow brand awareness, you must first have a brand. This, generally, is the message of your property describing the kind of lifestyle it affords people who live there.
You need concrete creative assets, like a logo and images, and other non-tangibles, like taglines and a defined look and feel. You also need a consistent brand message, which you should develop based on detailed buyer personas laid out as part of the brand-creation process. If you’re selling luxury condos, for example, all of these assets, the tone and voice of your marketing collateral, and even the platforms you decide to participate in should reflect a sense of sophistication and elegance.
Take the time to develop your full brand story, so that you have something (a lifestyle that transcends brick and mortar) to sell to prospective buyers and renters.
2) Start a blog.
You might think that it seems silly to keep up a blog for your property. Who would even want to read it? But a blog can actually help you sell real estate by increasing the amount of traffic search engines send to your website.
The more you publish, the higher you’ll rank with search engines. And every time you publish a blog post, you increase the chances that a user searching the internet for real estate will find your website.
Blogs also help tell your brand story. They help buyers imagine themselves in your space. They nurture leads and build trust among potential buyers. In a recent audit of a client’s website, we found that people who read the blog converted at an almost 30% higher rate than other web traffic. That’s significant.
3) Become a resource.
Bear with me on this one. But I’ve seen this work many, many times.
Content marketing is all about being a trusted resource for your audience. Ditch the blatant sales pitch in your content and think about how you can help your target buyers instead.
Offer guidance on purchasing a home, information about your property’s neighborhood, or tips on upcoming events in the area. You’ll build trust with your current audience and provide them with content they’re more likely to share with their friends and followers. And that is how you grow brand awareness.
4) Make sharing easy.
This is a great way to let your successes go to work for you. Make it easy for your audience and followers to share your content with their networks. Give them sharing options for email, social media — heck, put share links on anything and everything. Social media is a powerful tool in selling real estate. Don’t underuse it.
5) Start content partnerships.
Again, this is all about leveraging other people’s audiences to spread the word about your property and brand.
Reach out to local real estate media sites and blogs to see if you can author a post for them. See if a local interior designer or financial planning professional would like to write a guest-post series for your blog, and ask them to share it on their social media accounts. Basically, create two-way content partnerships where you will ensure that your brand’s name will come across the screens of an influencer’s audiences.
6) Partner with local businesses.
By its nature, real estate is a location-oriented industry. You can partner with businesses in your area to hold seminars or festivals, sponsor sports teams, and donate to charity events.
This works in the digital world as well. On social media, promote the opening of new neighborhood restaurants, and congratulate nearby businesses when they win local best-of awards. Join online charity challenges to support local causes. Build your digital network of local businesses and organizations so that your brand becomes synonymous with the neighborhood wherever locals browse online.
7) Hold social media contests.
Everybody loves to win a contest. Use your social media platforms to create contests in which followers submit a photo or video, and let other users vote for their favorites. Contestants will share the link with their networks, and your brand awareness grows exponentially.
8) Try paid social advertising.
Facebook and Twitter ads are relatively cheap, and both platforms do a great job of making sure your content gets to your target audience. You can set metrics, and customize your preferences for targeted audience in a huge variety of ways.
9) Leverage influencer marketing.
Think beyond buyers themselves. Who influences them when it comes to making major purchases? Beyond family, financial professionals, interior designers, and, of course, brokers represent strong spheres of influence in the real estate space.
Create targeted campaigns to reach these influencers via email, social media, and digital advertising. Getting your name in front of them is one step in the direction of getting your brand on potential buyers’ minds.
10) Get visual with your content.
I mentioned blogging before as an excellent way to drive traffic to your website. But don’t stop with just words.
Virtual tours, infographics, videos, and other highly visual media are not only great for engaging your current audience. They’re also more likely to be shared by your followers with their networks. Again, when people share your content, you grow brand awareness.
How do you grow brand awareness for your properties?
Related posts:
- 4 Ways a Blog Can Help You Sell Real Estate
- Social Media Trends for 2018 Real Estate Marketers Need to Know
- What Metrics Should You Track in Real Estate Marketing?
Posts Tagged "virtual tour"
Using Online Virtual Tours to Sell and Lease Property
These 4 tips will help you create virtual tours that drive prospective buyers and tenants to buy or lease your properties.
As a real estate marketer, one of the most powerful tools at your disposal is the imagination of your potential buyers and renters. You’re most likely to sell them on your property when they can envision themselves in the space.
Today, nearly all prospective buyers and tenants research properties online before visiting them in person. This is great if you have a strong digital presence. It’s unfortunate for the many properties that are underrepresented by dated websites and listings. And, for those with adequate web presences — even if your content is decent, prospects may be crossing your property off their list if they can’t imagine themselves in your space.
Enter the virtual tour.
A virtual tour gives potential buyers and renters the chance to fully immerse and imagine themselves in your property. Virtual tours help prospects fall in love with places before they’ve even visited. They are becoming almost as important as any showing or open house in today’s market.
As more and more real estate marketers hop on the virtual tour bandwagon, it’s important to keep pace, and make sure your offerings are hitting the right marks. The National Association of Realtors published a list of ways to dress up your virtual tours. We’re summarizing the key takeaways below.
4 tips for creating property-moving virtual tours
1. Create an interactive floor plan.
Vendors like TourVista, Flyinside.com, VHT, MapsAlive, and floorplansonline allow you to create interactive floor plans, so your buyers and renters can get a sense of how the space is laid out. You can display an illustrated map, allowing users to click on areas of the floor plan to see an image or, better yet, a video clip from that perspective.
2. Guide them to the improvements.
Rather than relying on your buyers to imagine how new carpets or cabinets would look, show them. Tools like Obeo’s StyleDesigner allow you to virtually decorate your space, send the images to prospects, or allow them to do the decorating themselves.
3. Use plenty of high-quality images.
The more photos you include, the more effective your virtual tour will be. Using high-definition photos allows your clients to experience your property even more realistically. This goes for photos within the property and photos of the neighborhood, views, and surrounding city or town.
4. Use 3-D.
Microsoft rolled out its Photosynth stitching technology several years ago, taking two dimensional images and re-rendering them in a navigable 3-D image. You can create these renderings with pictures from any digital camera or mobile device and free software from Microsoft. Your buyers and renters can navigate through the property from the comfort of their living room sofas.
Related posts:
- Social Media Trends for 2018 Real Estate Marketers Need to Know
- Social Media Can Be a Strategic Weapon in Real Estate Marketing
- 4 Steps to Building a Successful DIY Content Marketing Strategy for Real Estate
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